The first route was from Shanghai to Xiamen. Even if it encountered adverse weather such as orange rainstorms, ET7 still achieved a cruising range of 1,046 kilometers. The comprehensive energy consumption per 100 kilometers was 13.3 degrees, and the NOP + assisted driving mileage accounted for 37.6%. .

The second route is from Kunming to Zhanjiang. This route takes advantage of the altitude and ultimately achieves a cruising range of 1,070 kilometers. The comprehensive energy consumption per 100 kilometers is reduced to 12.7 degrees, and the mileage proportion of NOP + assisted driving is as high as 70.7%.

The third route was from Beijing to Hefei. This was the first all-round long-distance endurance test of ET7. It ended up driving 1,062 kilometers, with a comprehensive energy consumption of 13.0 degrees per 100 kilometers, and a NOP + assisted driving mileage ratio of 40.3%.

Based on these three tests, it can be seen that even in actual driving scenarios such as highways, the cruising range of the ET7 equipped with a 150-degree battery pack can stably exceed 1,000 kilometers. In addition, it is noticed that the use of NOP + high-end assisted driving system can significantly reduce the comprehensive energy consumption per 100 kilometers and further improve the vehicle’s endurance performance.

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First, let’s look at the appearance. The 2024 model has added a moonlight silver color scheme, which provides a new interpretation of the calm business sense and elegant sportiness of ET7. A new style of 21-inch multi-spoke wheels has been added. The ten-spoke style is matched with Michelin Pilot Sport EV series high-performance tires to better balance appearance and performance. In addition, the new car also adds an “EXECUTIVE EDITION” signature tail mark. In terms of body size, the length, width and height of the new car are 5101mm, 1987mm wide and 1509mm high respectively, and the wheelbase reaches 3060mm.

In terms of interior, the new car has a new “Pamir Brown” interior theme, which is paired with a dark gray superfiber velvet ceiling, making the entire cockpit environment more business-like and high-end. In addition, a soft covering area has been added to the upper part of the instrument panel, and the design of the HUD connection part has been optimized to enhance the tactile and visual sophistication of the interior. The volume of the forward sensing hardware module in the car is optimized by 7%, improving the sense of openness of the front windshield; the tactile feel of the front center armrest is optimized, and the opening size of the rear center tunnel is increased by 26%, making it more convenient to use. In addition, the 2024 models also use stain-resistant, antibacterial treated fabrics and innovative environmentally friendly materials.

Another highlight of the new car is the use of new aviation executive seats, which have the same origin as the ET9. The front row supports 18-way electric adjustment and has a rear seat cushion lift. The chair backrest tilts up to 82°, and the backrest tilts up to 54° when the screen is on. In the one-button comfort mode, the tail end of the seat cushion automatically lifts (automatically adjusts from 50 degrees) to better support the buttocks and make the lying posture more comfortable.

The rear row adopts dual independent seats and supports 14-way electric adjustment, and the flight headrest has also been upgraded. The rear seats also have a cup-refilling seat sliding function, which can be turned on with one button, and the backrest angle can be adjusted from the standard position of 27° to 37°. At the same time, the new car also has a hot stone massage unique to its class, providing 5 new seat massage modes: back, waist, Thai, rest, and gentle. As an aircraft-grade seat, its heating can distinguish the seat cushion and backrest, allowing different areas to be turned on or off independently.

In terms of smart experience, the 2024 Nio ET7 uses a two-screen layout in the back row, two 14.5-inch OLED high-definition display screens with 3K high-definition resolution. At the same time, the new model also debuts the NIO Link multi-screen super conference. After the user gets in the car, the conference on the NIO Phone can be automatically transferred to the car screen, and up to 2 pairs of Bluetooth headsets can be connected for private calls.

In addition, the car is also equipped with an enhanced version of the 7.1.4 immersive sound system, with the largest number of 23 speakers in its class, with a power of up to 2230W, upgraded light waterfall ambient lights, a black and gray base color intelligent zone dimming canopy, and an 8295P high-performance cockpit chip. All are equipped on 2024 vehicles. NOMI GPT is also officially launched, and its Q&A chat capabilities have been upgraded. Enhanced head-up display system HUD upgraded to 16.3 inches

In terms of power, the car is equipped with a silicon carbide high-efficiency electric drive platform and comes standard with an intelligent dual-motor four-wheel drive system. It has a maximum power of 480kW, a maximum torque of 850Nm, and can accelerate from 0-100km/h in only 3.8 seconds. It is equipped with three battery packs, namely 75kWh, 100kWh and 150kWh. The CLTC range is 550km, 705km and 1050km respectively. The new car provides 5 regular driving modes + 5 scene driving modes. At the same time, air suspension, ISS intelligent comfort braking system, NIO AI intelligent chassis, etc. are still present in the car.

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All Ledo models will be developed based on Nio’s third-generation technology platform NT3.0. Ledo L60 will compete with Tesla Model Y and be on the same track as Xiaomi Motors. This means that the price will be similar to SU7, focusing on 20-30 RMB. With a price of 10,000 RMB, officials revealed that the cost of the car is about 10% lower than that of Tesla Model Y. NIO will have battery swapping technology, and the new car is scheduled to be launched in the third quarter of this year and delivered in the fourth quarter. According to Li Bin, Letao will adopt a BaaS model and an independent sales network, and the after-sales part will involve part of NIO’s existing after-sales system.

In terms of appearance, according to the tail logo of previous spy photos, the new car may be named Ledo L60, which adopts a coupe-style SUV design similar to Model Y. It adopts a simple design concept. There is no grille on the front of the car and it adopts a split headlight design. In terms of roof details, the new car is still equipped with NIO’s iconic two top cameras.

On the side of the body, you can see that the new car may still use frameless doors, and adopt a rearview mirror design similar to the Xiaomi SU7. The door handles are not hidden and have large-size wheels. The rear of the vehicle includes a dynamic duck tail and simple straight-shaped taillights. The license plate is located on the rear door, and Ledo’s LOGO uses a sign similar to “N”.

In terms of power, according to previous information, the official has planned two versions of approximately 60kWh and 90kWh for this car, and will use a new generation motor developed by NIO. The new battery pack size will be compatible with the current third-generation battery swap station, but will be thinner to free up more space in the vehicle cockpit.

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“The picture above shows a suspected new model; the picture below shows the current model for sale”

Judging from the spy photos of the actual car exposed this time, it does not have too many adjustments overall. It is suspected of using a new body color, and the overall look is more fashionable and has a strong administrative atmosphere. At the same time, the front and rear light groups of the car are covered with camouflage or have been upgraded.

At present, the official has not disclosed more information about the new Nio ET7. For understanding, the current Nio ET7 is equipped with a front permanent magnet synchronous and a rear AC asynchronous motor with a total power of 653 horsepower and a peak torque of 850 N·m. In terms of battery, 75kWh and 100kWh battery packs are provided depending on the configuration, corresponding to CLTC pure electric cruising range of 530 kilometers and 675 kilometers. In terms of suspension, the car uses a front five-link independent suspension and a rear multi-link independent suspension structure.

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Previously, NIO CEO Li Bin conducted a long live broadcast on the battery life of this 150-degree battery pack. In the live broadcast, the NIO ET7 equipped with this 150-degree battery pack had a battery life of more than 1,044 kilometers.

It is reported that NIO’s 150kWh battery pack was released at NIO Day in 2021. It uses a solid-liquid hybrid electrolyte and is a semi-solid battery with an energy density of 360Wh/kg, which exceeds the CATL Kirin battery (255Wh/kg) and is currently the domestic battery pack. It can mass-produce products with the highest power battery pack and highest energy density.

NIO President Qin Lihong once revealed that NIO’s 150 kWh battery is very expensive, costing the same as an ET5 (328,000 RMB for the 75kWh battery version, 258,000 RMB for leasing).

In addition, according to previous reports, NIO’s fourth-generation power swap stations will also begin deployment in April. The power swap station is equipped with 23 battery positions, with a maximum daily service of 480 times, and a single battery swap time is reduced by 22%. It is equipped with a 60-square-meter photovoltaic system on the top of the station. Each station saves nearly 18,000 kilowatt-hours of electricity per year, making it an integrated photovoltaic, storage, charging and swapping station. . It is equipped with 4 NVIDIA Orin

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The most obvious change of the new car is the addition of the same Moon Gray Silver color as the NIO ES8. This color appears as an optional color on the NIO ES8 model (Note: The option costs 10,000 RMB). In addition, the taillights of the new car have also been partially adjusted and equipped with a new style of multi-spoke wheels, which looks more like an executive car.

In terms of interior, you can currently see from the outside the new car that the shape of the headrests of the front seats has been slightly adjusted. The two front seats are each equipped with an entertainment screen for rear passengers, which can further enhance the luxurious atmosphere of the new car.

During the Shanghai Auto Show last April, NIO released the 2023 ET7. This model has 15 details updated compared to the previous generation, including the addition of Sugon Gold paint, towing package, N-Box, heating of the lower edge of the front windshield, etc. The price is still 458,000 RMB to 536,000 RMB.

All current NIO ET7 series are equipped with intelligent air suspension and dynamic damping control as standard, equipped with 4D intelligent body control, with a drag coefficient as low as 0.23Cd, acceleration from 0 to 100 kilometers in 3.9 seconds, and a braking distance of only 33.5 meters from 100-0km/h.

NIO ET7 has smart frameless electric doors and double-dash daytime running lights. It is equipped with NAD autonomous driving technology and ADAM NIO supercomputing platform. The entire car has 33 high-performance sensing hardware and supports UWB digital keys and smart keys. .

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▲ Picture source @德鲁爱车

▲ Picture source @Satellite signal is normal

The new car has a relatively smooth body appearance. Like the previously unveiled first car of the second brand “Ledao”, the roof does not have lidar. The rear is equipped with a larger spoiler and the tail light source has a unique shape. The car still supports battery swapping, and judging from its size, it will use the smallest battery pack.

According to NIO’s previous plans, the car will be sold overseas, and the starting price in the European market is expected to be less than 30,000 euros.

According to previous reports, there was news at the beginning of last year that NIO’s fourth vehicle factory was located in Chuzhou Economic Development Zone, Anhui Province and would be put into production of NIO’s third brand product internally codenamed “Firefly”.

NIO founder Qin Lihong previously stated that NIO’s new brand is under intensive preparation. The second brand is internally code-named Alps (now named Ledao) and is expected to start delivery in 2024; the third brand is called Firefly. , is a small car brand of Weilai, which will be launched in Europe and is expected to be launched in the third quarter of 2024.

▲ The imaginary picture of “Ledao” previously drawn by SugarDesign based on spy photos

Qin Lihong explained why it was launched in Europe because Europe is a typical small car market and small cars are the main models in Europe.

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 In 2023, NIO will deliver a total of more than 160,000 vehicles across its eight models, ranking first in the high-end pure electric market with a share of more than 300,000 RMB.

 Later this month, the new version of NIO’s Banyan system will receive more than 40 functional upgrades, and the performance and experience of intelligent chassis, intelligent cockpit, active safety, and all-area assisted driving will be further improved.

 In 2024, NIO will further upgrade the intelligent hardware configuration of existing models, and new models will be delivered one after another in early March.

 As the Spring Festival is approaching, Aito provides short-term car purchase privileges for 2023 models. 

According to the first internal letter of 2024 issued by NIO Chairman and CEO Li Bin, NIO will focus on three “high priority matters” in 2024:

 Ensure long-term investment in core key technologies, ensure the leading edge of technology and products, and ensure on-time and quality delivery;

 Ensure that sales and service capabilities can cope with fierce market competition and sales capabilities can be converted into sales as soon as possible;

 Ensure that the research and development of 9 core products of 3 brands are carried out on schedule.

It is learned that NIO currently plans a total of three brands. Among them, the NIO brand has launched 8 products and there are no new products this year. The second brand is internally code-named “Alpine” and plans to launch its first SUV in the second half of this year. model; the third brand, codenamed “Firefly”, plans to debut a small car similar to BMW’s MINI in the European market in 2025.

NIO delivered 18,012 vehicles in December 2023, a year-on-year increase of 13.9%; a total of 160,038 vehicles were delivered in 2023, a year-on-year increase of 30.7%. As of December 31, 2023, NIO has delivered a total of 449,594 new cars.

For comparison, among the other two “Weixiaoli” brands, Li Auto delivered 50,353 new cars in December, a year-on-year increase of 137.1%. Xpeng Motors delivered 20,115 new cars in December, a year-on-year increase of 78%.

In a face-to-face meeting with NIO media in December 2023, NIO President Qin Lihong said that building a cattle house and exchanging batteries is not unprofessional. Chinese car companies want to build high-end brands and have to try more and may have to pay some tuition fees. But NIO is not squandering investors’ money, nor is it an inefficient company.

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This upgrade will bring the following functions:

Newly added steering blind spot images: covering blind spots with a larger field of view, making the scenes clearer on rainy days and at night, ensuring driving safety.

Newly added full-time four-wheel drive: Intelligent full-time four-wheel drive can respond to complex road conditions at any time and meet the needs of more scenarios.

Newly added “Battery Swapping Station Layer”: A new display is added to the battery swapping station, the screen operation is fast, and long-distance travel planning can be completed.

Newly added “exclusive service” for the car version: It is said that “the troubles in the car can be solved in the car”, and communication and feedback will be faster.

New calendar function: Add schedule, car and mobile phone schedule synchronization.

Newly added NOMI Notes and NOMI Listening: can intelligently identify listening and waiting without interrupting NOMI’s “thinking” process. At the same time, NOMI can be used to help record and remind.

New game center: The first batch of 5 games are online. Judging from the official screenshots, they include Happy Xiaoxiaole, 2048, etc.

Newly added NIO Phone unlocking: bring your NIO Phone close to the vehicle and press the door handle to unlock and lock it.

Interface upgrade: Added a new “New Discovery” section in the notification center and brought a new interactive interface design.

NIO officials stated that after this update, the OTA version of NIO’s intelligent system (global) has been updated a total of 106 times, with a total of more than 1,600 new features and optimizations.

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Looking back on 2023, NIO’s entire range of products has completed the intergenerational switch. Throughout 2023, it has successively delivered new models EC7, new ES6, ET5T, new ES8 (parameters | inquiry) and new EC6, becoming the world’s first complete technology platform vertical Switched smart electric vehicle brands; the three major smart systems of Aspen, Alder and Banyan continue to iterate, releasing a total of 26 versions, bringing 439 new experiences and optimizations; global navigation assistance NOP+ starts pioneering navigation, with a total of nearly 320,000 urban miles opened kilometers, distributed in 208 cities.

At the NIO IN 2023 NIO Innovation and Technology Day, NIO released 12 full-stack technology layouts for smart electric vehicles, and officially released SkyOS Tianshu, the car company’s first full-vehicle operating system, and NIO’s first self-developed chip product ——Lidar main control chip “Yang Jian” and NIO Link NIO Panoramic Internet announced the mass-produced cross-domain integrated supercomputing cluster ADAM CCC, and NIO’s first flagship mobile phone NIO Phone was launched. On the 2023 NIO Day, NIO officially released four core technologies: Shenji NX9031, a self-developed intelligent driving chip, self-developed global 900V high-voltage architecture, SkyRide Tianxing intelligent chassis system, and flagship safety standards; NIO intelligent electric The executive flagship ET9 was officially unveiled. ET9 is the culmination of NIO’s full-stack technology layout and world-leading technology. It contains 17 world-first technologies, 52 leading technologies at the same level, and has applied for 525 patents.

1,035 new power swap stations have been built around the world, with a total of 2,350 built, including 747 highway power swap stations. China has completed the “7 vertical, 6 horizontal and 11 large city clusters” high-speed power swap network layout; a total of more than 35 million power swaps have been provided to users. Services; a total of 3,608 charging stations and 21,091 charging piles have been laid out; a total of 1,460,000+ third-party charging piles have been connected; a total of 71 Power Journeys routes have been opened. 47 NIO centers, 123 NIO spaces, 84 service centers and 22 delivery centers have been newly built around the world; a total of 145 NIO centers, 335 NIO spaces, 310 service centers and 62 delivery centers have been built. It is worth mentioning that in 2023, Nio, Changan Automobile and Geely Holdings announced a cooperation in battery swapping, which will include battery swapping standards, battery swapping technology, battery swapping service network construction and operation, and battery swapping model research and development, etc. carry out comprehensive cooperation. In terms of global market expansion, the NIO brand continues to promote a complete operating system consisting of products and services in Norway, Germany, the Netherlands, Denmark and Sweden, and has launched EL7 (ES7 in the Chinese market), ET5, and ET5 Touring (ET5T in the Chinese market). ) and EL6 (the new ES6 for the Chinese market) delivery.

But in terms of its main business of selling cars, NIO’s results are not optimistic. In 2023, Nio delivered a total of 160,000 vehicles, only completing about 65% of its sales target. If we say that in the market for pure electric vehicles over 300,000 RMB, NIO’s market share exceeds 40%, ranking first; but if the dimension is expanded to include hybrid models over 300,000 RMB, the sales volume of the NIO brand is not as good as the Li brand. half (Li Auto will deliver 376,000 vehicles in 2023).

Of course, Li Bin said: “The next two years will be the most important stage of change in the automobile industry, and the intensity of competition will be beyond imagination. Nio will face more powerful competitors, more and more excellent products, and more competition.” In the face of fierce price wars, facing a more complex public opinion atmosphere, and facing a macro environment full of uncertainty, every colleague must be mentally prepared to give up illusions and face challenges head-on.” Li Bin said in an internal letter.

It is worth noting that in 2024, Li Bin hopes that Nio will be more focused and “first things first.” He clarified Nio’s three “high priorities” in 2024: 1. Ensure long-term investment in core and key technologies, ensure the leading edge of technology and products, and deliver on time and quality; 2. Ensure that sales and service capabilities can cope with the fierce competition. In the face of market competition, sales energy can be converted into sales as soon as possible; 3. Ensure that the research and development of 9 core products of 3 brands are carried out as scheduled. In November 2023, Nio also mentioned “three guarantees” in an internal letter. Compared with before, Nio added two new points in its statement: one is to “ensure the on-time and quality delivery of technology and products”, and the other is “sales energy can be converted into sales as soon as possible”.

In terms of sales and services, NIO is currently the car company with the highest investment in China. NIO’s sales stores are all directly operated, and are divided into two types: NIO House, which integrates car sales, gatherings, and leisure functions, and NIO Space, which focuses on sales functions. Li Auto has 467 stores by the end of 2023, and Xpeng has 395 stores by the end of the third quarter of 2023. However, the overall rent, area and store decoration costs of Li Auto and Xpeng stores are lower, and their functions are limited to selling cars.

Nio currently plans a total of three brands. Among them, the main price range of Nio brand is between 300,000 and 600,000 RMB, and currently has 8 products launched; the second brand (internally codenamed “Alpine”) is priced between 200,000 and 300,000 RMB. In the household market of RMB 200,000, the first car is an SUV and is expected to be launched in the second half of this year; the third brand (codenamed “Firefly”) is responsible for the market below RMB 200,000. NIO President Qin Lihong revealed in an interview with the media that the third brand will provide personalized models similar to the MINI brand and plans to complete its debut in the European market in 2025.

Throughout 2024, the NIO brand will not launch or deliver any new products. The existing 8 models, including NIO ES6, NIO ET5, and NIO ES8, will be the brand’s sales growth points. Of course, the first model under the “Alpine” brand mentioned above is expected to be delivered in the second half of the year, which is also the third “guarantee” mentioned by Li Bin. Li Bin said in an internal letter that NIO’s system capabilities are “still far from our goals.” He believes that there will be few tasks to launch new cars in 2024, “which is the window for NIO to improve its system capabilities.” At the same time, “the smart electric vehicle industry is large and has a long industrial chain. A one percent gap in system capabilities means a ten percent gap in sales and profitability.” Li Bin said.

Li Bin believes that in the past few years, NIO’s business boundaries have expanded rapidly and system capabilities have not been improved. Many projects have resulted in a waste of resources due to “lack of in-depth business understanding” and “lack of meticulous management.” In the past few years, NIO has continued to expand its business boundaries. In addition to its main brand, it has added two sub-brands, codenamed Alps and Firefly. It also develops its own chips, batteries and mobile phones. NIO is also exploring overseas markets and ensuring battery replacement. and continuous investment in service systems. These investments have not yet been converted into sales, causing NIO’s financial burden to become increasingly heavy.

In this internal letter, Li Bin reviewed and stated that the construction of system capabilities requires each department to clarify the essential logic and key success factors of the business, set clear goals, use resources where possible, and formulate specific implementation plans. Plan, respond quickly to market changes, adjust organization, investment and business focus, learn from the best practices of peers, review delivery results in a timely manner and continuously improve.

It is worth mentioning that Nio’s 2024 internal letter also mentioned “cost reduction and efficiency improvement”, which mainly include four points, as follows:

1. Please remind each other that Nio is not short of theoretical concepts. In daily work, we must put an end to general empty talk, implement the clear direction, focus on action, build strongholds, fight dull battles, win every day, and work hard for a long time. achievement;
2. The company’s resources are limited. Nio is still suffering losses caused by investment in R&D and infrastructure. It needs to continuously improve its financial performance to support the company’s sustainable development. Nio has the responsibility and obligation to put the interests of investors and shareholders first. Use every penny well;
3. Every link and expenditure in R&D, supply chain, quality, manufacturing, sales and service, management and support must have the awareness to calculate and improve the return on investment, and must have the ability to continuously optimize and save costs and expenses;
4. In 2024, Nio must resolutely avoid ineffective and inefficient investments, resolutely save every penny that does not create value for users and the company, save every kilowatt hour of unnecessary electricity, and save every unnecessary Printing of documents, not wasting every click and inquiry, not wasting every opportunity for product and service improvement brought by user feedback.

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