Summary of the top five companies in terms of global smartphone shipments, market share and year-on-year growth rate in this quarter as follows (shipping units are million units):

Ryan Reith, vice president of IDC’s Worldwide Mobile and Consumer Devices Tracking Group, said the smartphone recovery continues to move forward and market optimism among top brands is slowly growing, as expected.

Samsung regained its position as the leading smartphone vendor in the first quarter of this year, after Apple seized the top spot at the end of 2023. IDC expects the two companies to continue to maintain their leadership in the high-end market, but Huawei’s recovery in the Chinese market, as well as the significant growth of Xiaomi, Transsion, OPPO/OnePlus and vivo, may make Samsung and Apple start to look for expansion and Diverse fields. “As the economy recovers, we are likely to see the top companies gaining share while smaller brands struggle to position themselves.”

IDC analyst Nabila Popal said the smartphone market is emerging from the turmoil of the past two years and has become stronger and more volatile. “First, we can continue to see value and average selling price growth as consumers choose more expensive devices and know they will last longer. Second, the strength of the top five companies is also changing. As market participants This change is likely to persist as the economy adjusts its strategy.”

Xiaomi is making a strong comeback from its sharp decline over the past two years, and Transsion has become a stable member of the top 5 through its aggressive development in international markets, the analyst said. In contrast, while the top two companies both experienced negative growth in the first quarter, Samsung’s overall situation appears to be stronger than in recent quarters.

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The agency believes that the two major factors driving the growth of smartphone shipments this year are the budget market ($150 to $249) and the high-end market ($600 to $799).

Budget phone market ($150 to $249)
The agency believes that the budget phone market will see growth this year, driven by emerging markets such as India, the Middle East and Africa (MEA), and the Caribbean and Latin America (CALA), rebounding 11% year-on-year.

As inflationary pressures across Africa have greatly eased, local currencies in many countries have stabilized, and consumer purchasing power has recovered, driving a rapid recovery in this segment of the phone market.

Steady investment in markets in the Middle East, Africa and Latin America by Chinese OEMs such as OPPO, vivo, Xiaomi and Transsion Group has intensified market competition and spurred demand for affordable smartphones.

As demand for IT equipment revives in emerging markets, increasing competition among Chinese OEM manufacturers will be a key growth driver for this segment.

High-end phone market ($600-$799)
The agency predicts that the high-end market ($600-$799) will maintain steady growth in 2024, with a year-on-year growth of 17%. In particular, the launch of GenAI smartphones and the popularity of foldable phones will spur continued demand for high-end smartphones.

Apple and Huawei are likely to lead the growth in the high-end market. Steady demand for iPhones, especially in emerging markets such as India and the Middle East and Africa, will drive Apple’s growth.

Huawei is expected to maintain its strong position in the Chinese smartphone market in 2024. With the launch of 5G Kirin chipsets, the brand will continue to see strong demand in China.

Longer term, we expect global smartphone shipments to post low-single-digit sequential growth as the market appears to have bottomed out.

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It is found that Samsung shipped 58.6 million units in the global smartphone market in the third quarter, ranking first with a market share of 20%. This is because “Samsung accelerated the iteration of new folding screen products, thus consolidating its market position.” .

Apple ranks second. Canalys said that driven by demand for new iPhone 15 products, Apple’s iPhone shipments reached 50 million units, with a market share of 17%.

Xiaomi ranked third, shipping 41.5 million units and achieving 2% year-on-year growth.

OPPO (including OnePlus) ranked fourth, with shipments of 26.4 million units and a market share of 9%.

Transsion (which includes Tecno, Infinix and iTel) continued its strong momentum from the previous quarter and successfully defended its fifth position with 26 million units shipped.

Canalys also displays the ranking of manufacturers in major global key markets in 2023 and the top five markets as follows:
Global key areas

▲ Picture source Canalys official public account

▲ Picture source Canalys official public account

▲ Picture source Canalys official public account

▲ Picture source Canalys official public account

▲ Picture source Canalys official public account
The five largest markets in the world

▲ Picture source Canalys official public account

▲ Picture source Canalys official public account

▲ Picture source Canalys official public account

▲ Picture source Canalys official public account

▲ Picture source Canalys official public account

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The post Canalys: Samsung tops global smartphone market shipments at 58.6 million units in Q3 appeared first on TechGoing.

2023Q3 Shipment Volume and Share of TOP5 Brands attached:

 Samsung shipped 59.5 million units and had a market share of 20%, down 7.6% year-on-year;

 Apple shipped 46.6 million units and had a market share of 15.7%, down 3.9% year-on-year;

 Xiaomi shipped 41.5 million units and had a market share of 14.0%, a year-on-year increase of 2.5%;

 OPPO shipped 27.7 million units and had a market share of 9.3%, down 5.8% year-on-year;

 Tecno shipped 26.4 million units, with a market share of 8.9%, a year-on-year increase of 39.7%;

Among the remaining brands, vivo ranks sixth on the list, and its smartphone shipments fell 17% year-on-year in Q3 2023; Honor phones benefited from the strong performance of the Chinese market, with a market share of 5% this quarter; realme remained eighth position, with a market share of nearly 5% this quarter; Lenovo-Motorola ranked ninth with a market share of 4% in this quarter, a year-on-year increase of 11%; Huawei ranked tenth on the list, with a year-on-year shipment growth of 44%.

TechInsights said annual (smartphone) declines have slowed significantly, from -8% last quarter to -0.3% this quarter, suggesting a bottom may have been reached and a modest rebound will occur in 2024. Coupled with normal inventory levels and improving end-user demand, as well as new product launch cycles from major players such as Samsung and Apple, the global smartphone market has stabilized during the quarter.

It is worth mentioning that 8 of the top ten smartphone brands in the world are Chinese brands. Among them, 5 manufacturers, Xiaomi, Tecno, Honor, Lenovo-Motorola and Huawei, have achieved positive annual growth rates. All these Chinese brands In total, an annual growth rate of 5% was achieved.

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Citing an IDC report in June this year. Global smartphone shipments in 2023 will be 1.17 billion units, a year-on-year decrease of 3.2%. IDC pointed out in the newly revised report that the reason for the expansion of the decline is the weak economic outlook and continued inflation. , suppressing consumer demand and prolonging the update cycle.

Although IDC has lowered its smartphone shipments in 2023, it predicts a recovery in 2024, achieving a year-on-year growth of 4.5%, and maintaining a low single-digit growth in the next five years, with a five-year compound annual growth rate of 1.7%.

Broken down to the mobile operating system, IDC believes that the iPhone is better able to cope with economic challenges than Android models. It is estimated that the proportion of the iOS system will increase by 1.1 percentage points in 2023, reaching 19.9%, setting a record high. In contrast, Android will drop by 6.0 percentage points.

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The report believes that the main reasons for this growth include the huge demand within the Indian market, the improvement of digital literacy of Indian consumers, and the Indian government’s support, so India has become the world’s second-largest phone producer.

India has launched several schemes and initiatives such as Phased Manufacturing Program (PMP), Make in India, Production Linked Incentive (PLI) and Atma-Nirbhar Bharat (Self-Reliant India) to increase local manufacturing and value addition.

According to Tarun Pathak, director of research, India has made great strides in manufacturing mobile devices. When the current government took over in 2014, only 19% of phones were locally manufactured in India; by 2022, more than 98% of shipments in the overall Indian market will be “Made in India”.

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The report pointed out that in the second quarter of 2023, the global smartphone market revenue will be less than US$90 billion, a year-on-year decrease of 8% and a quarter-on-quarter decrease of 15%; operating profit will decrease by 3% year-on-year and a quarter-on-quarter decrease of 27%

Senior analyst Harmeet Singh Walia said Apple’s shipments fell 3 percent against the backdrop of a 9 percent decline in global smartphone shipments.

Apple benefited from an increase in the contribution of the Pro model and a decrease in the contribution of the SE model, thereby increasing the average selling price of the iPhone models.

Although Apple iPhone’s revenue in the second quarter of 2023 fell by 2% year-on-year, it accounted for 45% of the global mobile phone market, an increase of 3 percentage points compared to the same period last year, creating a new high.

Apple’s iPhone accounted for 85% of operating profit in the second quarter of 2023, an increase of 4 percentage points compared to the same period last year, which also set a new record.

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TechInsights analysed that the global smartphone carrier channel share is expected to continue its slow recovery from 2022 to 2023. It is expected to peak in 2025 (driven by 5G demand and the launch of Apple and other folding-screen products), signalling the channel’s maturity (in line with demand for 5G smartphone sales), before declining throughout the forecast window until 2028.

Channel chart, courtesy of TechInsights

According to TechInsights, sales in the carrier channel occur primarily in brick-and-mortar shops with face-to-face interactions with sales reps through offline channels. Handset vendor direct sales and pure e-commerce are expected to gain market share at the expense of large retailers, phone retailers and independent retailers during the forecast window through 2028.

Image source TechInsights

As previously reported, according to TechInsights, smartphone sales during this year’s 618 period were 13.4 million units, down 7 percent year-on-year, which can be seen as a further weakening of online sales this year.

The data show that during this year’s 618 Apple, millet and Honor shipments are still ranked in the top three, of which Apple iPhone phone sales during this year’s 618 was 5.628 million, market share as high as 42%, occupying the first position on the list; ranked second millet phone sales during this period of 3.752 million, occupying 28% market share; Honor phone sales of 1.206 million, ranked third on the list. The second-ranked Xiaomi phone sold 3.752 million units during this period, occupying 28% market share; the Honor phone sales of 1.206 million units, ranked third in the list, market share of 9%.

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Korean media said that mainly due to the economic slowdown and many other factors, consumers’ demand for low- and mid-priced smartphones was weak, resulting in a decline in Samsung’s shipments.

The report pointed out that shipments in the first quarter of 2023 will be 60 million units, a drop of nearly 20% compared to last year (74 million units).

The report pointed out that the hot sales of the Galaxy S23 series have consolidated Samsung’s profitability in the high-end market, but due to the downturn in the mid-to-low-end market, sales have shrunk sharply.

A report from TrendForce, a division of TrendForce, that Samsung’s phone shipments in the first quarter of 2023 will be 61.5 million units, and will drop by 10% in the second quarter; the total shipments in the first half of this year will be 116.5 million units.

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Smartphone shipments are revised down for 2023 in all regions except Africa and the Middle East, the new report said. The Asia-Pacific region accounted for the largest share (10.5 million unit decline between the two releases), mainly due to mixed demand following the reopening of China, prolonged geopolitical tensions, and macroeconomic uncertainty.

Meanwhile, TechInsights has also lowered its 2023 smartphone shipment forecast for Central and Eastern Europe due to the protracted Russia-Ukraine conflict, down 8.1 million to 59.2 million units from 67.3 million in the March edition.

Additionally, due to macroeconomic headwinds, North American smartphone shipments in 2023 were revised down by 5.6 million units to 125.1 million units from the March forecast of 130.7 million units. Adjustments in Western Europe and Central Latin America remain modest between the two releases.

Taking into account the manageable earthquake impact in Turkey and the slow growth of food prices in 2023 (compared with 2022), TechInsights raised the forecast value of Africa and the Middle East in the latest forecast, from 132.4 million estimated in March to 2.6 million. 135 million.

Taking into account the above-mentioned unfavorable factors and uncertainties, TechInsights has also lowered its forecast for global smartphone shipments in 2024 (from 1,228.5 million units in the previous version to 1,121.14 million units in the latest version).

Image source Pexels

TechInsights expects Samsung and Apple to continue to lead the global smartphone market, followed by Chinese brands such as Xiaomi, OPPO (including OnePlus), Vivo, Transsion, Honor, Realme, Lenovo Motorola and Huawei. Brands outside the top ten, Google Pixel phones and Nokia HDM phones, are expected to maintain steady growth over the next two years.

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