At the 2024 CES show, Mercedes-Benz released the new MB.OS infotainment system and announced that its first model will be the Mercedes-Benz CLA concept car. The production version will be gradually installed on multiple models based on the new MMA platform.
It is noticed that a highlight of the new system is the addition of the new MBUX virtual assistant. Officials say the new system is Mercedes-Benz’s most “humane” system to date, equipped with generative artificial intelligence and active intelligence. technology. Mercedes-Benz says the MBUX virtual assistant can make “intimate suggestions” based on the user’s habits and scenarios, such as playing the latest news in the morning or activating the driver’s favorite massage program at the end of the day.
In order to make conversations more natural and smooth, MBUX virtual assistants have four “personality traits”: naturalness, predictability, personalization and empathy, which make communicating with them feel like chatting with friends. Waking up the assistant no longer requires the fixed command of “Hello, Mercedes”. The system can answer questions directly and obtain more accurate information through “reflective questions.” In addition, the MBUX virtual assistant can express different emotions and states, such as calm or excitement, through a star avatar on the central infotainment display.
MB.OS also debuts the MBUX Surround navigation system, which uses advanced 3D graphics technology to provide riders with a detailed map of the world and can display different types of traffic conditions, including vehicles, vans, and cyclists near the road. pedestrians and even pedestrians. In addition, the system will also superimpose route guidance on the display screen to make navigation more intuitive and easy to understand.
The MB.OS system also includes many other new features. For example, the video streaming service will be upgraded to Sony Pictures’ RIDEVU service, while also adding a series of arcade-style video games in partnership with Antstream.
