The first feature, called Demand Gen, uses artificial intelligence to target advertisers’ photos and videos to different platforms such as Gmail, YouTube and Shorts. After using this feature, users no longer need to think about how to adjust the layout for which to attract more users’ attention.

The second feature is to use AI to find the right video placement site for goods. Google said the initial test results show that the number of views of promotional videos has increased by 40%.

The post Google Launches New AI Ad Solution as Video Viewing Increases by 40% appeared first on TechGoing.

In the report, published jointly by environmental groups such as Friends of the Earth and the Center Against Digital Hate, researchers accused YouTube of continuing to profit from videos depicting climate change as hoaxes or exaggerations. They found 200 videos that violated Google’s own policies and collectively received more than 74 million views, 100 of which met Google’s definition of climate-related disinformation, which is an explicit denial of the existence and causes of climate change. Ads for many well-known businesses and brands, including Costco, Politico and Nike, appeared on the videos.

“It really calls into question the level of enforcement at Google,” Callum Hood, research director at the Center Against Digital Hate, said in an interview. It takes a lot of time, and they can only search the platform by keywords without sufficient data access. Hood added: “I think it’s fair to say that what we’ve found is just the tip of the iceberg.”

Environmental activist Jane Fonda said in a statement that YouTube was “abhorrent” and violated its own policies by running videos and advertising that climate change is a hoax. Horrified by the video and want YouTube to stop this practice immediately.”

While Google failed to enforce its own policies, the researchers found that its policies themselves were not good enough. There are another 100 videos that meet the coalition’s more robust and clear definition of disinformation, and these videos have received at least 55 million views, proving that this type of content is very popular. Google’s policy is too narrow and only applies to the worst kind of false content, denying that human activity is causing climate change.

It is learned from the study that at the end of the months-long study, only eight videos had ads removed from Google, although some of these videos had been around for several years and slowly amassed millions of views. When the likes of Fonda and Grubhub blamed Google, Google began to further remove ads on content, and very quickly, but there are still a large number of fake videos that still show ads.

According to the New York Times, these false contents persist because they are profitable, and large technology companies prioritize clicks and views at the expense of the truth. To stop the spread of false and misleading content, without effective regulation, online platforms need to remove the monetary incentives that drive the generation and dissemination of misinformation.

The post Google promised not to run ads on content calling climate change a hoax but does not enforce its policies appeared first on TechGoing.

The report shows that in 2022, Google will remove more than 5.2 billion ads, restrict more than 4.3 billion ads, and suspend more than 6.7 million advertiser accounts.

2 billion more ads removed than in 2021. Google blocked or restricted ad serving on more than 1.5 billion publisher pages and took broader site-level violations on more than 143,000 publisher sites.

In addition, in order to allow users to have the safest possible online experience, Google has added or updated 29 policies for advertisers and publishers in 2022, including the launch of the Financial Services Verification Program for ten new countries/regions, the launch of the Financial Services Verification Program in more Widespread youth protections and toughened campaign advertising policies.

According to reports, for advertising management, Google will launch a new transparency tool: Advertising Information Disclosure Center. It’s a searchable repository of verified advertisers across Google’s platforms, including Google Search, Google Discover, and YouTube. Users can use this tool to search for specific advertiser information and view advertiser pages.

The post Google remove more than 5.2 billion ads and suspend more than 6.7 million advertiser appeared first on TechGoing.

The people familiar with the matter said the case could be brought before a US federal court by the weekend. But the US Department of Justice has not yet commented on this. Google also declined to comment.

The lawsuit will be the second antitrust action launched against Google by the US Department of Justice. Google currently holds the top spot in the $278.6 billion (currently about RMB 1.89 trillion) US digital advertising market and controls most of the market.

The lawsuit will also be the fifth major lawsuit launched by the US government against Google’s business model. Three other lawsuits have been filed against Google by US state attorneys general alleging that the company’s dominance in search, advertising technology and Android violates US antitrust laws.

According to market research firm eMarketer, Google ranks first in the $626.86 billion (currently about RMB 4.25 trillion) global digital advertising market, of which the US also has the largest share. Google’s parent company Alphabet’s advertising business is expected to generate $73.8 billion (currently about RMB 500.364 billion) in US digital advertising revenue by 2023. Google offers ad-buying services for marketers and ad-selling services for content publishers, as well as creating a quick bidding platform for both parties.

Google has previously stated that the online advertising market is very crowded and highly competitive. In court filings and testimony provided to the US Congress, they said that technology companies, including Amazon, Meta and Microsoft, were significant competitors.

The US Department of Justice began an examination of Google’s dominance of the advertising technology market back in the previous US administration. But the DOJ at the time chose to sue Google’s search business, accusing the company of using exclusive distribution agreements with mobile operators and handset manufacturers to crowd out competitors. The case is due to go to trial in September.

The post U.S. Justice Department to launch antitrust action against Google’s digital advertising business appeared first on TechGoing.