Today Google released the 2022 “Ad Safety Report”, which introduced Google’s efforts to combat abuse on various platforms in 2022.
The report shows that in 2022, Google will remove more than 5.2 billion ads, restrict more than 4.3 billion ads, and suspend more than 6.7 million advertiser accounts.
2 billion more ads removed than in 2021. Google blocked or restricted ad serving on more than 1.5 billion publisher pages and took broader site-level violations on more than 143,000 publisher sites.
In addition, in order to allow users to have the safest possible online experience, Google has added or updated 29 policies for advertisers and publishers in 2022, including the launch of the Financial Services Verification Program for ten new countries/regions, the launch of the Financial Services Verification Program in more Widespread youth protections and toughened campaign advertising policies.
According to reports, for advertising management, Google will launch a new transparency tool: Advertising Information Disclosure Center. It’s a searchable repository of verified advertisers across Google’s platforms, including Google Search, Google Discover, and YouTube. Users can use this tool to search for specific advertiser information and view advertiser pages.