Google recently introduced 2 automated features for advertisers by incorporating AI technology, which can significantly improve the efficiency of ad placement and get higher conversion rates.
The first feature, called Demand Gen, uses artificial intelligence to target advertisers’ photos and videos to different platforms such as Gmail, YouTube and Shorts. After using this feature, users no longer need to think about how to adjust the layout for which to attract more users’ attention.
The second feature is to use AI to find the right video placement site for goods. Google said the initial test results show that the number of views of promotional videos has increased by 40%.
