Most Viewed Content:

Kodi 20 Nexus Launched with AV1 Hardware Decoding and PipeWire Multimedia Server

Kodi is a free, open source and cross-platform home...

OnePlus debuts its first Pad: 11.6-inch large screen and all-metal body

OnePlus officially announced that it will release its first...

Samsung gives 980 users affected by the 0E incident a new 980 PRO disk for free

The article attracted a lot of attention and was...

U.S. Justice Department to launch antitrust action against Google’s digital advertising business

According to reports, people familiar with the matter revealed that the U.S. Department of Justice plans to launch a lawsuit against Google as early as Tuesday local time because of its dominant position in the digital advertising market.

Google

The people familiar with the matter said the case could be brought before a US federal court by the weekend. But the US Department of Justice has not yet commented on this. Google also declined to comment.

The lawsuit will be the second antitrust action launched against Google by the US Department of Justice. Google currently holds the top spot in the $278.6 billion (currently about RMB 1.89 trillion) US digital advertising market and controls most of the market.

The lawsuit will also be the fifth major lawsuit launched by the US government against Google’s business model. Three other lawsuits have been filed against Google by US state attorneys general alleging that the company’s dominance in search, advertising technology and Android violates US antitrust laws.

According to market research firm eMarketer, Google ranks first in the $626.86 billion (currently about RMB 4.25 trillion) global digital advertising market, of which the US also has the largest share. Google’s parent company Alphabet’s advertising business is expected to generate $73.8 billion (currently about RMB 500.364 billion) in US digital advertising revenue by 2023. Google offers ad-buying services for marketers and ad-selling services for content publishers, as well as creating a quick bidding platform for both parties.

Google has previously stated that the online advertising market is very crowded and highly competitive. In court filings and testimony provided to the US Congress, they said that technology companies, including Amazon, Meta and Microsoft, were significant competitors.

The US Department of Justice began an examination of Google’s dominance of the advertising technology market back in the previous US administration. But the DOJ at the time chose to sue Google’s search business, accusing the company of using exclusive distribution agreements with mobile operators and handset manufacturers to crowd out competitors. The case is due to go to trial in September.

Latest

MSI Announces Linkage with Mercedes-Benz AMG Team

MSI yesterday announced its alliance with the Mercedes-AMG Team...

Xpeng Auto: former general manager of GWM, appointed as company president

Ms. Wang Fengying has officially joined Xpeng Auto as...

The RMB 160,000 Model Q is coming? Tesla confirmed the news to be a false news

Tesla has confirmed that it is developing a new...

Lenovo’s new generation of Legion laptops use overclocked memory with DDR5-6000 support

Lenovo's upcoming Legion laptop this year will feature overclocked...
spot_img

Newsletter

Don't miss

MSI Announces Linkage with Mercedes-Benz AMG Team

MSI yesterday announced its alliance with the Mercedes-AMG Team...

Xpeng Auto: former general manager of GWM, appointed as company president

Ms. Wang Fengying has officially joined Xpeng Auto as...

The RMB 160,000 Model Q is coming? Tesla confirmed the news to be a false news

Tesla has confirmed that it is developing a new...

Lenovo’s new generation of Legion laptops use overclocked memory with DDR5-6000 support

Lenovo's upcoming Legion laptop this year will feature overclocked...

Ford recalls more than 460,000 vehicles worldwide with blue screen issue

Ford has announced a worldwide recall of 462,000 vehicles...
Threza Gabriel
Threza Gabrielhttps://www.techgoing.com
TechGoing is a global tech media to brings you the latest technology stories, including smartphones, electric vehicles, smart home devices, gaming, wearable gadgets, and all tech trending.
spot_imgspot_img

Apple AR / VR headset details revealed: iOS-like interface, tracks eyes and hands, and more

Apple's AR / VR headset, which has been in development for years, is set to launch in 2023, and the buzz and rumors about...

Google Maps keeps showing ‘Search GPS’ for some Android Auto users

Many users of Android Auto sessions have been plagued by the "search GPS" problem recently. Many users have noticed a "Search GPS" issue with Google...

Microsoft CEO Satya Nadella: The wave of artificial intelligence is unstoppable

Microsoft Corporation today reportedly released its financial results for the second quarter of the fiscal year 2023, which ended on December 31, 2022. According...