The report analyzes that the relative relaxation of the global macroeconomic situation will also promote the growth of the smartphone industry, and this growth will be driven by emerging markets that have not yet been saturated.

At the same time, the report pointed out that Huawei may become a “surprise in 2024”: Since Huawei can successfully launch 5G chipsets in China, Huawei may also become a “big surprise” in overseas markets this year. Huawei is expected to achieve strong double-digit growth this year, according to the agency’s forecasts of smartphone shipments in various regions around the world.

Generative AI is also expected to become the “center stage” of smartphones this year, and mobile phones will also have brighter screens and larger RAM: the peak brightness of smartphone displays is expected to reach or exceed 4,500 nits in 2024; RAM will be over 20GB.

The report also noted that more smartphone manufacturers are expected to offer satellite connectivity this year, but satellite connectivity has its own challenges, making it difficult to expand in other countries and incurring significant additional costs.

Additionally, curved screens will no longer be popular due to issues such as accidental touches and high maintenance and repair costs.

Will consumers in the mid- to high-price segment be willing to pay extra to maintain curved screens? It seems unlikely.

TechInsights also predicts there will be no “significant” smartphone innovations from Apple this year.

According to previous reports, TechInsights said in another forecast report published earlier this month that Huawei HarmonyOS will replace Apple iOS to become China’s second largest smartphone operating system in 2024. “Global smartphone sales will rebound +3% year-on-year in 2024. Android and Apple iOS will continue to remain the dominant duo globally, but will lose share in the Chinese market to Huawei’s Harmony OS.”

The post Agencies: Global smartphone market growth expected to return to low single digits this year appeared first on TechGoing.

According to the infographic, the global smartphone market shipped 299.8 million units in the third quarter of 2023, a year-on-year decrease of 1%.

The main contents of the infographic are as follows:

 Samsung is the world's largest smartphone maker, but it fell 8% year-on-year in the third quarter of 2023 and grew 11% quarter-on-quarter.

 Among the top five smartphone brands, Xiaomi was the only one to post positive year-on-year growth in Q3 2023, with shipments of 41.5 million units.

 Among the top ten smartphone brands, Honor, Motorola, TECNO and Huawei achieved double-digit annual growth rates.

 Transsion's brands Infinix and itel also achieved double-digit annual growth rates.

 In terms of regional performance, the Middle East and Africa (MEA) experienced the fastest annual shipment growth, while North America experienced the largest decline.

The post 2023 Q3 Global Phone Market Report: Samsung Fell By 8%, Xiaomi Among Top Five appeared first on TechGoing.

▲Image source Counterpoint

The 2023Q3 shares of major manufacturers:

 Samsung phones accounted for 20% share, compared with 21% in the same period last year, and sales fell 13% year-on-year;

 Apple phones accounted for 16% share, compared with 17% in the same period last year, and sales fell 9% year-on-year;

 Xiaomi phones accounted for 12% share, compared with 13% in the same period last year, and sales fell 15% year-on-year;

 OPPO phones accounted for 8% share, compared with 9% in the same period last year, and sales fell 15% year-on-year;

 Vivo phones accounted for 8% share, compared with 9% in the same period last year, and sales fell 14% year-on-year;

 The remaining brands accounted for 36% share, compared with 32% in the same period last year, and sales fell by 26% year-on-year.

▲ Picture source Apple official website

Counterpoint analysis said Samsung’s new generation of foldable products has received mixed responses, with the Galaxy Z Flip 5 selling almost twice as many as similar products and Samsung’s A-series models remaining the market leader in the mid-price range. Apple still ranks second with 16% market share despite the late launch of the iPhone 15 series, which has so far been well-received.

Xiaomi, OPPO and vivo still rank among the top five in the market, with three of them experiencing year-on-year declines. Counterpoint believes that the above brands are committed to strengthening their positions in key markets such as China and India in the third quarter of this year, while continuing to slow down the pace of expansion in overseas markets.

Honor, Huawei and Transsion were among the few brands that experienced year-on-year growth in the third quarter. Huawei’s growth benefited from the launch of the Mate 60 series in China, while Honor’s growth benefited from strong overseas performance. The Transsion brand continues to expand while also benefiting from the recovery in markets in the Middle East and Africa.

According to Counterpoint’s forecast, the global smartphone market’s full-year shipments will fall in 2023, reaching the lowest level in a decade.

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The post Counterpoint: Global smartphone market posts worst Q3 performance in a decade appeared first on TechGoing.

The report pointed out that in the short term, the growth is driven by the demand for home office/learning due to the epidemic. In the long run, the growth will be driven by emerging markets such as Brazil and India and will be driven by the upgrade needs of feature phone users. North America and Western Europe will maintain penetration leadership, while Africa and the Middle East will have the highest growth potential.

Strategy Analytics previously predicted that global smartphone shipments in 2022 will drop by 10% year-on-year. The downward trajectory will continue until 2023, but the annual growth rate will improve to -5%. Global smartphone shipments will hit the lowest level since 2014.

Additionally, Strategy Analytics expects the smartphone market to rebound starting in 2024. By 2025, the global smartphone market will return to pre-pandemic levels. China, India and the US will remain the top three smartphone markets through 2027.

The post SA: Global smartphone user base to grow 11% from 2023-2027 appeared first on TechGoing.

Counterpoint’s latest forecast has been revised downward from the previous 6 percent growth rate, and the agency expects market performance to remain sluggish in the first half of 2023, only to begin growing in the third quarter.

Counterpoint Vice President Peter Richardson said annual smartphone shipments are unlikely to return to pre-epidemic levels in the near term, given the increase in ASP and longer replacement cycles; replacement cycles are expected to reach an all-time high of 43 months this year. Although replacement cycles will gradually shorten starting next year, they will remain above 40 months.

However, the agency expects the global 5G handset market to show healthy growth starting in 2024, as low- and mid-priced 5G devices become more common.

The report adds that as more handset manufacturers enter the foldable space, the market will see the price of these phones stabilize and the foldable segment will become more prominent as the 5G space grows.

The post Global smartphone market to grow 2% year-over-year in 2023 appeared first on TechGoing.