According to the latest data from Counterpoint Research, global smartphone sales fell 8% year-on-year in the third quarter of this year, marking the worst quarterly performance in ten years.
▲Image source Counterpoint
The 2023Q3 shares of major manufacturers:
Samsung phones accounted for 20% share, compared with 21% in the same period last year, and sales fell 13% year-on-year;
Apple phones accounted for 16% share, compared with 17% in the same period last year, and sales fell 9% year-on-year;
Xiaomi phones accounted for 12% share, compared with 13% in the same period last year, and sales fell 15% year-on-year;
OPPO phones accounted for 8% share, compared with 9% in the same period last year, and sales fell 15% year-on-year;
Vivo phones accounted for 8% share, compared with 9% in the same period last year, and sales fell 14% year-on-year;
The remaining brands accounted for 36% share, compared with 32% in the same period last year, and sales fell by 26% year-on-year.
▲ Picture source Apple official website
Counterpoint analysis said Samsung’s new generation of foldable products has received mixed responses, with the Galaxy Z Flip 5 selling almost twice as many as similar products and Samsung’s A-series models remaining the market leader in the mid-price range. Apple still ranks second with 16% market share despite the late launch of the iPhone 15 series, which has so far been well-received.
Xiaomi, OPPO and vivo still rank among the top five in the market, with three of them experiencing year-on-year declines. Counterpoint believes that the above brands are committed to strengthening their positions in key markets such as China and India in the third quarter of this year, while continuing to slow down the pace of expansion in overseas markets.
Honor, Huawei and Transsion were among the few brands that experienced year-on-year growth in the third quarter. Huawei’s growth benefited from the launch of the Mate 60 series in China, while Honor’s growth benefited from strong overseas performance. The Transsion brand continues to expand while also benefiting from the recovery in markets in the Middle East and Africa.
According to Counterpoint’s forecast, the global smartphone market’s full-year shipments will fall in 2023, reaching the lowest level in a decade.
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