U.S. prices change as follows:

• Apple TV+: $6.99 per month → $9.99 per month (Currently about RMB 73)
• Apple Arcade: $4.99 per month → $6.99 per month (currently about RMB 51)
• Apple News+: $9.99 per month → $12.99 per month (currently about RMB 95)
• Apple One Personal: $16.95 per month → $19.95 per month (currently about RMB 146)
• Apple One Family (200GB iCloud, up to 5 people): $22.95 per month → $25.95 per month (currently around RMB 190)
• Apple One Premium (2 TB iCloud, Fitness+): $32.95 per month → $37.95 per month (currently around RMB 277)
• Most of the European numbers are the same, except that the dollars have been converted to euros, though Apple One Premium has gone from €31.95/month to €34.95/month.

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The Air Group TV series is based on Donald Miller’s book of the same name, which details the battles of the U.S. Eighth Air Force during World War II.

The first two episodes of the series will premiere on January 26, 2024, starring Austin Butler, Callum Turner, and Ralph Lowe (Jude Law’s son) in the 10-episode series, which is expected to cost over $200 million.

The series follows the young men of the 100th Bombardment Group as they bomb Nazi Germany while dealing with the cold and lack of oxygen at an altitude of 25,000 feet, and will include stories about fighter jets, the pilots’ experiences on the ground in the U.K., and life in a German POW camp, among other things.

The post Apple’s World War II series “Masters of the Air” premieres on January next year appeared first on TechGoing.

▲ Picture from Business F1 Magazine report

According to the report, the current deal proposed by Apple is $2 billion per year (Currently about RMB 14.6 billion), which is twice the revenue of the Formula 1 group’s global TV rights. However, the content of the agreement does not mean that Apple will be able to obtain full exclusivity at the outset, but will first provide about 1/4 of the entire streaming rights package, and as existing rights contracts expire, this percentage will rise, and ultimately exclusivity is expected to reach 100% within five years.

▲ Pictured is the F1 23 game, for reference only.

In addition, Apple will pay a fixed fee each year, rather than increasing the percentage of rights.

This isn’t the first time Apple has gotten involved in F1 racing. Back in March of last year, Apple announced that it would be airing a documentary about famed F1 racer Lewis Hamilton on Apple TV+. The movie revealed the life and career of the seven-time F1 World Champion, as well as an up-close-and-personal encounter with him on the track.

The post Apple Plans to Buy Exclusive F1 Streaming Rights for Apple TV for $2 Billion/Year appeared first on TechGoing.

It is obtained that Apple’s first Lionel Messi documentary project was announced in June, featuring exclusive behind-the-scenes coverage of Lionel Messi. Filmed in Paris, Qatar and Argentina, the episodes follow the seven-time Ballon d’Or winner as he makes five FIFA World Cup appearances and wins the 2022 FIFA World Cup in Qatar.

Apple is working on another documentary about Lionel Messi’s move to the U.S., according to Bloomberg. Both projects are being produced by Smuggler Entertainment and will include exclusive behind-the-scenes footage from Lionel Messi himself. The projects are currently untitled and release dates have yet to be announced. There will be four World Cup series documentaries and six MLS series documentaries.

Apple TV+ has production deals with Nike, Meadowlark, and other brands to produce sports-related TV shows and movies.

The post Apple is working on two Lionel Messi documentary appeared first on TechGoing.

Supermodel focuses on four women who are making a name for themselves in the fashion industry: Naomi Campbell, Cindy Crawford, Linda Evangelista, and Christy Turlington. They came from different corners of the world, met in New York, and together they changed the power dynamics of an entire industry. They are not only models, but also cultural leaders, showing their influence through charity, business and social activities.

The film, produced by Imagine Documentaries and One Story Up for Apple TV+, is directed by Academy Award winners Roger Ross Williams and Larissa Beals, with the exclusive authorization and participation of the four supermodels. The film takes viewers behind the scenes, both in the studio and on the runway, revealing how they succeed in the competitive world of fashion and the deep friendships they share.

The post Apple’s Apple TV+ ‘Supermodels’ Documentary Will Air in September appeared first on TechGoing.

The first season of Apple’s Apple TV+ natural history series Prehistoric Planet premieres worldwide on Apple TV+ from 23 May to 27 May 2022.

According to reports, the second season will take viewers back millions of years to explore the world of dinosaurs. The series combines wildlife filmmaking, the latest paleontological knowledge and state-of-the-art technology to unveil the spectacular habitats and creatures of ancient Earth in a uniquely immersive experience.

Produced by the world-renowned team at BBC Studios Natural History Unit, the second season continues to showcase new dinosaurs, new habitats and new scientific discoveries, while taking viewers on epic adventures.

The post Apple TV+ series Prehistoric Planet released available from 22 May 2023 appeared first on TechGoing.

The main cast information, Ava Louise Murchison will play Jane Garcia, in the play she is a 9-year-old environmentalist, dedicated to saving endangered animals.

They join her friend David (played by Mason Blumberg) and chimpanzee Graybeard on an adventure to help protect wildlife around the world. According to Apple’s announcement, the case also includes Tamara Almeida, Dan Abramovici, newcomer Jazz Allen and Sam Marra.

Jane Goodall commented, “It’s been a pleasure to have the privilege of working with Apple and Sinking Ship. Jane spreads a message of hope, reminding children that the environment is something we all must care about, while inspiring them and their parents to make a difference.”

The post Inspired by zoologist Jane Goodall, Apple Apple TV + announces ‘Jane’ to launch on April 14 appeared first on TechGoing.

BAFTA writes on its website that El Deafo has won the Content for Change award, which was added in 2018 to recognize content that goes beyond entertainment and addresses “real-world issues. The award is for content that goes beyond entertainment and addresses “real-world problems.

Wolfwalkers won in the Feature Film category. The animated film, released in 2020, is an animated fantasy adventure between Ireland, Luxembourg and France, directed by Tom Moore and Ross Stewart.

Lovely Little Farm” won the “Pre-School – Live Action” award. In addition, Chris O’Dowd won a BAFTA for his performance in “Here We Are: Notes for Living on Planet Earth”.

The post Apple wins four BAFTA awards for first time for Apple TV+’s stellar children’s content appeared first on TechGoing.

In this lengthy article, The Infomation takes a detailed look at how Apple’s advertising team operates and its internal concerns about the future of its advertising business. The Infomation also prohibits internal employees from using keywords of character when talking about the company’s advertising business.

For example, Apple internally believes that salespeople should use “audience refinement” instead of “targeting,” “platform” instead of “algorithm,” and “competitor keywords” and “brand defense” instead of “conquest.

Apple wants employees to use language appropriate for Apple’s products and that terms such as “positioning” do not apply because Apple does not allow advertisers to target specific users. According to the company, Apple does not allow advertisers to target people with fewer than 5,000 users in order to protect user privacy.

In the past few weeks, developers, customers and Apple’s critics have disapproved of expanding its ad placements in the App Store. The report also shows that Apple plans to introduce ads in Apple Maps and Apple TV+. The report cites a person familiar with the matter as saying that even if it expands ads, Apple has no ambition to grow its ad business to the scale of Meta or Google.

The post Apple employees are unhappy about putting more ads on the iPhone appeared first on TechGoing.

T-Mobile announced that starting August 31, T-Mobile customers will receive additional benefits for their “Apple TV+” subscription at no additional cost, and IT Home has learned that regular Magenta customers will receive six months of Apple TV+ service for free.

In addition to Apple TV+ access, Magenta MAX customers now get a variety of additional benefits, including unlimited onboard Wi-Fi and high-speed data abroad in more than 215 countries/regions and destinations, protection from scam calls, and more.

Magenta MAX is described as the most selective package plan for T-Mobile customers, costing $85 (approximately RMB 587.35) per month and “offering more than $225 (approximately RMB 1554.75) of additional value over two or more lines per month, plus unlimited talk, text and premium smartphone data “.

The post T-Mobile carrier announces free Apple TV + subscription with Magenta MAX package appeared first on TechGoing.