Samsung recently released the new Galaxy Z Fold 4 and Z Flip 4 folding screen phones, which have now broken pre-order records in South Korea. The Samsung Galaxy Z Fold 4 and Galaxy Z Flip 4 are outperforming their predecessors and have higher average daily bookings than the Galaxy S22 series.
The Galaxy Z Flip 4 and Galaxy Z Fold 4 were pre-ordered in Korea between August 16 and 22, with a combined total of 97,000 units. In comparison, the Galaxy Z Fold 3 and Z Flip 3 exceeded 920,000 units in their first week of availability.
Previously the ratio of Galaxy Z Flip 3 to Galaxy Z Fold 3 sales was thought to be 7:3, with a slight balance of pre-orders in the first week of launch for the 2022 folding screen. 65% of pre-orders were covered by the Galaxy Z Flip 4, leaving 35% of orders for the Galaxy Z Fold 4.
On average, Samsung averaged 138,000 Galaxy Z Flip 4 and Galaxy Z Fold 4 pre-orders per day during the first week in the Korean market. By comparison, the 2021 folding screen phone averaged 131,000 pre-orders per day last year.
What’s more, Samsung’s new folding screen phones are also seeing more daily pre-orders in South Korea than the Galaxy S22 series, which averaged 127,000 units per day in the 8 days after launch, down from the new Galaxy Z Fold 4 and Z Flip 4.
However, only time will tell if Samsung will be able to maintain this momentum and break sales records after the pre-order period ends. Back in June, it was reported that Samsung was considering selling 15 million folding screen phones in 2022, but that might not be enough to replace the Galaxy S22 series in the long run.
Samsung Galaxy Z Fold 4 is priced from 12,999 yuan and the Galaxy Z Flip 4 is priced from 7499 yuan. Samsung hopes that more than 50% of the Galaxy flagship phones sold in 2025 will be folding screen devices.
