Jetour Auto, a leading automotive manufacturer in China, has announced plans to expand its market presence and development internationally. Over the next two years, the company plans to launch over a dozen new models that demonstrate its commitment to innovation and diversity. The new models will include six to seven urban SUVs, three to four off-road vehicles, and two pickups. The company’s focus on cutting-edge technologies is highlighted by some of the SUVs featuring intelligent features that enable the vehicles to travel in convoys when heading to the same destination.
Li Xueyong, Jetour Auto’s General Manager, has stated that Chinese-made electric vehicles (EVs) have superior technology compared to their European-made counterparts. This positioning establishes Jetour Auto as a leader in EV technology. The Chinese market for battery-powered vehicles is presently the world’s largest, and it is expected to surpass Japan as the top car exporter this year, with industry executives predicting significant growth in shipments. UBS analyst Paul Gong predicts that in 2023, deliveries of EVs in China will reach 8.8 million units, reflecting the vast demand among Chinese consumers for EVs.
Jetour Auto has set ambitious sales goals, with Li Xueyong stating that from 2027 onwards, overseas sales will account for half of its total deliveries. The company is expanding its international footprint by entering ten additional countries this year, including Italy and Turkey. Jack Chen, Jetour International’s General Manager, stated that the company will develop both left-hand and right-hand drive models to cater to different markets and expand its global presence.
Currently, Jetour Auto operates in 35 countries, particularly in South America, Africa, and the Middle East, and plans to establish two more overseas plants this year. The company’s international expansion and strategic layout reflect its ambitions to capture a global market share and cater to consumers’ demands worldwide. Jetour Auto’s focus on innovation, advanced technologies, and diversified product offerings is positioning the company to capitalize on China’s increasing manufacturing capabilities in the automotive industry and emerge as a key player in the global automotive market.
In summary, Jetour Auto’s aggressive expansion plans and commitment to advanced technologies and product diversity show the company’s ambition to gain a foothold in the global automotive market. With its focus on EV technology, Jetour Auto is poised to capitalize on the demand for environmentally friendly vehicles in China and around the world. The company’s international expansion and strategic layout will enable it to cater to the needs of consumers in different markets, and its presence in 35 countries underscores its growing global presence. Jetour Auto’s continued investment in advanced technologies and product diversity will undoubtedly propel it to become a significant player in the automotive industry.
