After acquiring Twitter, the international version of the “microblog” that is available worldwide, Elon Musk has begun a series of sweeping changes, especially in terms of fees. According to a report by The Information, Twitter will charge businesses $1,000 a month to keep their gold credentials, and brands that don’t pay the $1,000 monthly fee will lose their gold credentials, but the exact timing of the policy is unknown.
Inside information also indicates that Twitter wants to charge an additional $50 per month to add badges to each account associated with a business.
Twitter is said to have introduced gold certification ahead of its “Organizational Verification” program, which allows companies to “verify and differentiate themselves on Twitter” and also allows them to add company logos to the accounts of their employees, executives and others associated with their brands. The program also allows the company to display its logo on the accounts of its employees, executives and others associated with the brand, just like the small Twitter logo on the profile of Twitter product manager Esther Crawford.
In addition, Elon Musk started charging users $8 per month for Blue Certification (membership fee) in order to boost Twitter revenue; and, only Blue Certification users are eligible for advertising revenue from Twitter creators.
As a comparison, the domestic microblogging enterprise “Golden V” certification, the microblogging side does not charge, as long as the relevant fans and traffic requirements, you can apply for “Golden V certification”, enterprises, institutions exclusive “Blue V”, after submitting the qualification audit can be added for free; as for membership fees, the most expensive SVIP, the monthly fee of 30 CNY, although not cheap, but also lower than Twitter’s $ 8.
