TrendForce released a report today saying that in the third quarter, the total global smartphone production reached 289 million units, a decrease of 0.9% from the previous quarter and a decrease of 11% from the previous year, breaking the positive growth in the peak season of the third quarter over the years. the law.
According to the report, this is mainly due to the fact that smartphone brand manufacturers are quite conservative in their production plans for the third quarter, considering the priority of adjusting the inventory of finished products in channels. Coupled with the impact of the weak global economy, brands continue to lower their production targets.
Among them, Samsung’s production in the third quarter increased by 3.9% month-on-month, to about 64.2 million units, but due to inventory pressure, the production will still shrink in the fourth quarter. It is estimated that the global folding screen mobile phone market share is expected to further increase to 1.5% in 2023, and Samsung will be able to win nearly 80% of the market share.
In addition, Apple’s mobile phone production grew steadily to 50.8 million units in the third quarter, ranking second. The third to fifth places are Xiaomi (including Redmi, POCO, Black Shark), OPPO (including Realme, OnePlus), and Vivo (including iQOO). Only Xiaomi’s output is the same as that of the second quarter, and the other two manufacturers have shown a quarter-on-quarter decline.
▲ Source: TrendForce TrendForce Consulting
TrendForce TrendForce said that the total output of smartphones in the fourth quarter is expected to be about 316 million units, a month-on-month increase of 9.3%, which is still a recession compared to the same period in 2021. The report pointed out that since the third quarter of 2021, the smartphone market has experienced significant weakening information, and it has shown a year-on-year decline for six consecutive quarters so far. It is expected to pick up in the second quarter of 2023.
