Toyota officially announced its full-year sales data for 2023, which was 802,666 units, of which hybrid models increased by 27% and new energy models increased by 187%.
In September this year, Toyota was officially established for 20 years. Its cumulative production and sales reached 10.5 million vehicles, its operating income exceeded 1.6 trillion RMB and it paid 290 billion RMB in taxes. In addition, Toyota has three major production bases, more than 5,000 suppliers in North China, East China, South China, Northeast China, and Southwest China, and more than 750 dealers in more than 300 cities across the country. The entire industry chain provides more than 800,000 jobs. .
In the future, Toyota will launch a smart crossover electric model and promote the return of the “New Crown Sedan”. It has been previously reported that the new generation of Prado will also be introduced into domestic production in 2024. It will be pre-sold and launched as a small order (medium and low-end models) on February 29, 2024. On April 25, high-end models will be launched at the Beijing Auto Show and will be launched. It is set to be officially launched on July 16, priced at around 470,000. In addition, Toyota will continue to promote the construction of brand intelligence and will develop user-specific service ecological network connection systems and Internet of Vehicles malls.
