NIO Automobile Co Ltd. recently applied for the registration of the “NIO WATCH” trademark, which is internationally classified as a scientific instrument, and the current trademark status is under the application.
Photo from Nio’s official website
In November last year, the media reported that Azera had posted a job posting on its recruitment website for a smartwatch position, titled Smartwatch Product Manager. According to the job posting, the responsibilities of the position include outputting competitive product concepts, ensuring product competitiveness, leading product selling point mining, and providing bullets for marketing and sales. In the qualifications, it is written that the position requires at least 3 years of experience in the planning of wearable products from first-tier manufacturers, and experience in the smart hardware industry is a plus.
Nio has previously announced its entry into the cell phone market, and Nio CEO Li Bin said last November that the cell phone team has teams in Shanghai and Shenzhen, and that progress is still relatively smooth. Li Bin has also revealed that Azera’s cell phone is moving forward, developing a phone every year, just like Apple. However, Li Bin also said that Azera is a phone for car owners to use well and will not be the main business, Azera is still a community that starts with cars.
