The Celestiq’s starting price is about $340,000 (Note: currently about 2,448,000 RMB), and despite the steep price tag, Cadillac says the Celestiq sold out last December, with orders lined up for 18 months. Cadillac has spared no expense by offering a wide range of customization options for the Celestiq, even allowing customers to make any personalized requests, in keeping with its “never say no to a customer request” principle.

The Celestiq is based on GM’s BEV3 platform and Ultium EV architecture, which it shares with models like the GMC Hummer EV and Honda Prologue. The ultra-luxury electric sedan features a 111kWh battery pack and twin electric motors that produce 600 horsepower and 640 lb-ft of torque, and can accelerate from zero to 60 mph (~97 km/h) in 3.8 seconds.

In terms of range, the Celestiq has a range of up to 300 miles (approximately 482.8 km) on a single charge. Using the 200kW DC fast-charging system, 78 miles (125.53 kilometers) of range can be replenished in just 10 minutes.

Delivery dates for the first Celestiq have not yet been set, but are expected to begin this year. With the start of production, the Celestiq will compete with the Rolls-Royce Spectre EV in the ultra-luxury electric sedan market.

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It is reported that this electric car is fully hand-built, and the assembly team does not exceed 6 vehicles at a time, and the output is limited. At the same time, it supports personalized customization, and each car has its own different characteristics.

▲ Picture source foreign media motor1

The spy photos exposed this time mainly show the side and rear of the vehicle. It can be seen that the car adopts a “big fastback” design, and uses “gradually sinking curves and narrowed sides” to highlight the sense of movement. While reducing the drag coefficient, in addition, the rear of the car is also equipped with an electrically adjustable spoiler.

▲ Picture source foreign media motor1

In addition, the Cadillac Celestiq in the exposed photos still continues the design of the concept car as a whole, equipped with a vertical light strip and a large-sized closed grille that can be lit, and the door handle is canceled at the same time, and the user can press the button to open the door. On or off, the concept is very advanced.

▲ Picture source foreign media motor1

The Cadillac Celestiq was first officially unveiled in October 2022. It is the most expensive model developed based on the GM Auteneng platform so far. At that time, it was reported that the price of the car would exceed 300,000 US dollars, and it would support car owners to customize it according to their own preferences.

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Omdia released a related report saying that the market demand for OLED display panels has also pushed up the demand for Mini LED-backlit LCD panels. The advantages of Mini LED-backlit LCD panels are high brightness, image quality improvement, energy saving, long display life, etc., and the supply chain is also relatively mature, which is conducive to the full-array local dimming (FALD) and Mini LED-backlit LCD panels. Development of the automotive industry.

Omdia forecasts that shipments of FALD and Mini LED-backlit display panels will grow from less than 2 million in 2023 to nearly 10 million in 2027. Display panel size will also rapidly exceed 20 inches, especially after 2026.

GM turns focus to Mini LED-backlit display panels after unveiling OLED display panels for Cadillac Escalade

Cadillac LYRIQ: Monolithic 33″ 9K1K AM Mini LED Backlit LCD Panel
In August 2022, General Motors introduced the 2023 Cadillac LYRIQ: The model features a monolithic, industry-leading 33-inch 9K1K (8960×1316) Advanced LED Display Panel (AM Mini LED Backlit Liquid Crystal Display Panel). Unlike the display panel of the new Cadillac Escalade, which is equipped with three OLED screens in one, the display panel equipped with the LYRIQ is a single piece of curved glass display panel. The panel can be divided into three different areas to display different content: lighting control and head-up display (HUD) control area, instrument panel area, and entertainment audio-visual information function area.

Cadillac CELESTIQ show car: a 2-in-1 55-inch 12K1K AM Mini LED-backlit LCD panel
At CES 2022, Cadilla briefly showed off the ultra-luxury CELESTIQ show car. In July, GM finally released photos of the vehicle’s interior, featuring five high-definition (HD) advanced LED display panels, including a 2-on-1 55-inch advanced LCD panel. The 55-inch curved display panel combines a 35.x-inch and a 20.x-inch screen into one, running across the car’s left and right A-pillars. This 20.x-inch display panel located directly in front of the passenger features Active Privacy View. A production version of the CELESTIQ is expected to debut as a 2025 model. According to Cadillac, the concept shown in this version will largely be kept in production.

Buick Wildcat Concept: A 30.4-inch 6K1K AM Mini LED-Backlit LCD Panel
In June 2022, Cadillac unveiled the Buick Wildcat, a new concept car designed to revolutionize the brand. The car’s console uses a 30.4-inch Mini LED-backlit LCD panel. The model also features ultra-thin headlights brought about by the Micro LED headlight design.

Figure 1: GM’s show car uses a Mini LED-backlit LCD panel, source: General Motors

OLED drives up demand for Mini LED-backlit LCD panels

Market demand for OLED display panels is driving up demand for Mini LED-backlit LCD panels. Many car manufacturers are equipped with OLED display panels based on Mini LED backlight technology. The reason behind this is that the brightness and lifespan of OLEDs are still insufficient, and the price of large-size OLED panels is still high. FALD and Mini LED-backlit LCD panels offer local dimming capability, high brightness, long display life, and a mature supply chain.

Figure 2: Automotive FALD and Mini LED BLU display panels, source: Omdia

Shipments of FALD and Mini LED-backlit display panels to reach 10 million by 2027

The market demand for FALD and Mini LED-backlit LCD panels is expected to grow rapidly in the next five years. Omdia expects its shipments to grow from about 110,000 in 2022 to 10.4 million in 2027. At present, the main shipments are still concentrated in the size range below 20 inches. However, mainstream panel sizes are expected to quickly surpass 20 inches, especially after 2026, as more Gen 6 LTPS and Gen 8.x a-Si panel capacity will shift to automotive display production. In addition, Mini LED-backlit liquid crystal display panels are also the main display technology in the growing field of cross-vehicle width display panels (greater than 35 inches), which is mainly due to the production difficulties and high prices of large-size OLED display panels.

Figure 3: FALD and Mini LED BLU panel shipments by size

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