It is worth mentioning that Apple also announced that it will permanently close its US Apple Infinite Loop store (located in Apple’s early headquarters “Infinite Loop”) and Royal Hawaiian store (located at the Royal Hawaiian Center in Honolulu) on January 20 this year.

It is noticed that in order to celebrate the opening of the new store, Apple has released a commemorative wallpaper for the Apple Store Hongdae store. The word “홍대 (Hongdae)” is hidden in the logo. iPhone, iPad and Mac users can download it for free through the Apple Store.

According to reports, the new store is located at No. 140 Yanghua Road, close to Hongik University, and will provide Genius Bar reservation services and Today at Apple creative courses.

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Gurman said the new EasyPay online ordering program will be rolled out in shops starting in August, a move that could mark a larger strategic shift for Apple.

Previously, to get the “home delivery” service, Apple shop employees could only suggest that customers buy online or help them fill out a temporary order on the website, but the new official plan means that the service will be integrated directly into Apple’s EasyPay terminals in the retail channel (online purchases can also be selected for Apple Store pickup). Apple Retail Store pickup).

He believes that by providing “home delivery” services to more customers, Apple may need more warehouse space to store products in the future, but can provide convenience for customers. For example, when you go to the shop to buy a bulky device like an iMac, you can simply wait at home to receive it, rather than having to bring it home.

Gurman speculates that this service may also play a role in the rollout of the Vision Pro, which has thousands of accessories, such as headbands and optical seals that fit the size of a user’s head, and Apple’s retail shops may be hard-pressed to have all of them in stock at the same time, and they’d be in a better position to close out a sale of the Vision Pro by having delivery as a support option.

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At present, the Apple Store Education Store (with the official website address www.apple.com.cn/cn-edu/store) has completed the maintenance status, interested partners now quickly go to see it.

Simply put, Greater China customers can get free AirPods or Apple Pencil with the purchase of eligible devices (MacBook Air, MacBook Pro, iMac, Mac mini, and iPad Pro and iPad Air) at a discounted price, and students are eligible for a 20% discount on AppleCare+. discount.

This year, Apple will be offering Apple Gift Cards, AirPods, or the Apple Pencil to students and educators at colleges and universities in all major countries.

The Gift Cards can be used in the UK, France, Italy, Norway, Sweden, Poland, Ireland, Austria, Netherlands, Spain, Portugal, Switzerland and Denmark.

Users in the U.K. can get a gift card worth up to £130 (currently about RMB 1,210) when they buy an eligible device, while in other European countries/regions, the amount can be up to 150 euros (currently about RMB 1,190).

In addition, in Germany, Hungary, the Czech Republic, Belgium, Turkey, Hong Kong, China, China, Taiwan, Vietnam, Malaysia and the United Arab Emirates to buy a Mac or iPad can get AirPods or Apple Pencil free.

Customers who buy a 24-inch iMac, MacBook Pro, or MacBook Air will receive free AirPods 3 with a Lightning charging compartment, while customers who buy a Mac mini will receive free AirPods 2.

It’s also worth noting that you can upgrade to a higher level of AirPods for an additional fee, such as upgrading AirPods 2 to AirPods 3 or AirPods Pro, or AirPods 3 to AirPods Pro.

Additionally, with the purchase of an iPad Pro or iPad Air, you’ll receive a free second-generation Apple Pencil.

Of course, this year’s Back to School program still requires UNIDAYS verification, and full terms and conditions can be found on Apple’s website.

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Apple said, “The online Apple Store will provide customers with the exceptional service and personalized support found in Apple Stores around the world, delivered by experts with expertise in Vietnam.”

The Apple Store online store offers customers a seamless experience to buy Apple products in Vietnamese and English. Customers can shop with Specialist, browse the latest products, explore new features and learn how to switch to iOS. The price of the iPhone 14 series phones starts at 22,499,000 VND.

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Apple’s new retail store is also located in the mall, just moved to a new location, and the new store will feature inclusive, innovative and sustainable design enhancements that “reflect Apple’s values.”

Apple’s press release as follows: “Since opening the first Apple Store retail store here 22 years ago, we are proud to open this completely new concept space. This has witnessed our journey all the way. Without the help of the community, we cannot do this.”

Apple Store has led a new model of offline sales. Apple opened retail stores in Tysons Corner, Virginia and Glendale, California on May 19, 2001, displaying products including computers and software. , iPod Walkman and other products. Jobs himself gave a demonstration:

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Located in the Select Citywalk mall in New Delhi’s Saket area, the store claims to run on 100 percent renewable energy and employs 70 staff, half of whom are women. The staff team consists of people from 18 different states in India who speak more than 15 Indian languages. The store is relatively small, only 10,000 to 12,000 square feet (about 1114 square meters).

According to the pictures released by the live media, Tim Cook appeared at the opening of the Apple Store retail store in New Delhi. Before the opening, a large number of Apple fans gathered in the mall.

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“The energy, creativity and enthusiasm in Mumbai is unbelievable! We are excited to open Apple BKC – our first store in India,” Tim Cook said on Twitter.

The next Chinese market

For Apple, India could play a similar role to China’s in Apple’s business over the past 15 years: a huge market, a growing middle class fueling sales growth, and the potential for millions of Apple devices production base.

Analysts point to India’s large population and maturing economy as ideal conditions for Apple to enter the market by stepping up its marketing efforts and offering a retail presence in the country. Meanwhile, the Indian government is eager to work closely with Apple to make its production in India possible.

Angelo Zino, senior analyst at investment research firm CFRA Research, believes Apple has room to grow in the Indian subcontinent. Apple’s share of the smartphone market in India is less than 5%, compared with about 18% in China. Most of the mobile phones sold in China and India use the Google Android system.

“If you look at India today, it’s a lot like China was 15 or 20 years ago,” Zino said. “Over time, this natural wealth effect will help Apple really break into the Indian market and see revenue growth.” Significant growth potential.”

The opportunity could be huge: Apple’s sales in China, Hong Kong and Taiwan will reach $74 billion in fiscal 2022, accounting for about 18% of Apple’s total revenue for the same period. India isn’t there yet, and it’s merged with the rest of the market into Apple’s “Rest of Asia-Pacific,” with sales of just $29 billion over the same period.

Indian company documents reported by local media show that Apple’s sales in India in the 2022 fiscal year are about US$4 billion, and this week it was reported that Apple achieved sales of nearly US$6 billion in the fiscal year ended in March this year. .

TimCook also compared India and China for investors. “Essentially, we’re taking what we learned years ago in China and how we scaled up in China and putting it into practice,” Tim Cook said on an earnings call earlier this year.

huge growth potential

India is by far the largest market the iPhone has yet to fully conquer. That means it’s critical to Apple’s sales growth.

In February, Tim Cook boasted that Apple had successfully attracted “converters” in India. Converters are Apple’s term for Android phone users who decide to buy their first iPhone. Tim Cook said that month that Apple’s iPhone sales in India hit an all-time high in the quarter that ended in December.

Indians who buy iPhones are more likely to be “switchers” than consumers elsewhere because Android dominates the Indian market, led by Samsung and several Chinese brands. Android has a market share of more than 95 percent in the country, according to market research firm Statcounter.

The main reason for the popularity of Android phones is the price. Most phones sold in India cost less than even the cheapest new Apple iPhones. Well-known market research firm IDC estimated in February this year that the average selling price of smartphones in India will be $224, an increase of 18% from 2022. By comparison, Apple’s entry-level phone, the iPhone SE, retails for $429 in the United States.

One way Apple is addressing this price gap is by allowing customers to pay in instalments, or by giving them a discount when they trade in an old device for a new one. When Tim Cook was asked about the Indian market in February, he mentioned these strategies. “We’ve done a lot of work on financing options and trade-ins to make products more affordable and give people more options to buy,” Tim Cook said.

Apple has launched an online store in India in 2020, and together with the opening of two brick-and-mortar stores this week, the moves are expected to boost Apple’s Indian sales.

Deep cultivation for 1000 years

TimCook will travel to New Delhi on Wednesday to meet Indian Prime Minister Narendra Modi, the people said. Modi was eager to discuss Apple’s plans for continued expansion in India and the number of new jobs the company would create. He also wants to hear from Tim Cook about the challenges he faced trying to expand the company’s products in different states.

Apple has had its eye on expanding in India since at least 2016, when Tim Cook held a meeting with Modi. At that meeting, Tim Cook briefed Modi on the potential of manufacturing and retailing Apple products in India. Now, six years later, Tim Cook has returned to India and opened Apple’s first two self-operated retail stores in India.

Apple was very optimistic about India at the time. “By 2022, India will be the most populous country in the world,” Tim Cook said at the time. “India has huge market potential.”

Apple’s long-term strategy in India can be summed up in a sentence Tim Cook told the local media during his visit in 2016.

“We’ve put a lot of effort into it here, we’re not going to be here for a quarter, or two quarters, or next quarter, or next year, we’re going to be here for a thousand years,” Tim Cook said at the time.

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Reports suggest that Apple and Jio Drive Mall have signed an exclusivity agreement that does not allow any brand classified as a “competing brand” to display, sell or even advertise its products or services within the exclusive area of the mall.

Surprisingly, Samsung, which is considered one of Apple’s main competitors in the market, did not make the list. 22 competing brands are listed below (for more details on the report, visit here):

• Amazon
• Bose
• Dell
• Devialet
• Facebook
• Foxconn
• Garmin
• Google
• Hitachi
• Hewlett-Packard
• HTC
• IBM
• Intel
• Lenovo
• LG
• Microsoft
• Nest
• Panasonic
• Sony
• Toshiba
• Twitter

The report says the first Apple Store in India is an 11-year lease agreement, with Apple committing to pay at least 4.2 million rupees (currently about RMB 352,600) per month in rent and a 2 percent revenue share contribution for the first 36 months.

This will increase to 2.5 percent thereafter. Rent increases by 15% every three years. The store is said to be about 21,000 square feet, making it one of the largest Apple stores in the world.

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IGN official Twitter learned that “Lord of the Rings: Heroes of Middle-earth” is a strategic role-playing game, the core of which is to allow players to choose two different camps of “good” and “evil” according to their own ideas, triggering different storylines.

The game will have two game modes, PVP and PVE, in which the characters can be upgraded and the player’s lineup will trigger different attack patterns and gain Buffs depending on the character and the supporting characters.

In addition, “The Lord of the Rings: Heroes of Middle-earth” game director said that the follow-up will also launch more game characters and game activities to enrich the playability of the game.

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According to Seattle media outlet King 5 News, the two thieves first broke into the coffee shop, called Seattle Coffee Gear, and cut small holes in the lavatory wall to allow people to pass through.

The incident occurred late at night when no Apple Store employees were on duty. The thieves then entered the back door of the Apple Store, bypassed the security system and stole 436 iPhones valued at approximately $500,000.

Seattle Coffee Gear manager Eric Marks said the coffee shop and the Apple Store were not next to each other in terms of frontage, and there were stores in between.

The two thieves were clearly targeted and did not steal anything from the coffee shop, but Marks said it would cost $1,500 to replace the lock and repair the lavatory wall (currently about RMB 10,320).

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