Mark Gurman said, Apple is preparing for Apple retail shop employees to provide a new option, in order to provide customers with the purchase of products’ “home delivery” service, rather than requiring customers to take the product home.
Gurman said the new EasyPay online ordering program will be rolled out in shops starting in August, a move that could mark a larger strategic shift for Apple.
Previously, to get the “home delivery” service, Apple shop employees could only suggest that customers buy online or help them fill out a temporary order on the website, but the new official plan means that the service will be integrated directly into Apple’s EasyPay terminals in the retail channel (online purchases can also be selected for Apple Store pickup). Apple Retail Store pickup).
He believes that by providing “home delivery” services to more customers, Apple may need more warehouse space to store products in the future, but can provide convenience for customers. For example, when you go to the shop to buy a bulky device like an iMac, you can simply wait at home to receive it, rather than having to bring it home.
Gurman speculates that this service may also play a role in the rollout of the Vision Pro, which has thousands of accessories, such as headbands and optical seals that fit the size of a user’s head, and Apple’s retail shops may be hard-pressed to have all of them in stock at the same time, and they’d be in a better position to close out a sale of the Vision Pro by having delivery as a support option.