The “Pay the Apple Way” campaign is designed to demonstrate the convenience of making purchases with an iPhone or Apple Watch without having to take a card out of your wallet, with Apple emphasizing the simplicity, speed and security of Apple Pay. Apple has installed billboards in the U.S. and the U.K., which are the main areas where it is promoting Apple Pay. Apple plans to showcase a dynamic and immersive experience on street billboards and mall booths, which users can see in cities such as London, Birmingham, Manchester, Dallas and Atlanta.

The campaign is accompanied by four videos demonstrating the ease of using Apple Pay, which Apple plans to air on social networks such as TikTok, Twitter, Instagram and more. For TikTok, Apple has also partnered with TikTok creators, each answering the question “What can I do with Apple Pay?” question to spark discussion about the uses of contactless payments.

The campaign has already launched, with ads appearing in cities and on social media networks. Apple Pay is one of the most widely used contactless payment methods, and Apple says it is accepted by more than 85% of retailers in the United States.

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The company, which Chief Executive Tim Cook met with bankers during a recent visit to India, is developing a localized version of Apple Pay that runs on top of UPI, a popular South Asian market. payment mode. NPCI is a special unit of the Reserve Bank of India, the central bank of India, which oversees the UPI platform.

Apple wants iPhone users in India to be able to scan a QR code and initiate a UPI transaction without having to use any PSP app, said the people, who requested anonymity to discuss non-public matters.

Apple did not respond to a May 24 request for comment.

The iPhone maker, which first opened a retail store in India in April, has had several talks with authorities over the years about launching Apple Pay. Company executives told the media more than six years ago that Apple planned to bring Apple Pay to India — but nothing happened.

In recent conversations with some Indian authorities, Apple suggested that Apple Pay could use Face ID on iPhones for UPI authentication, according to a person familiar with the matter.

The people cautioned that the company has yet to make a final decision on its partners and release date, suggesting a release date could be several quarters away.

India is a small market for Apple, and the possible launch of Apple Pay is unlikely to disrupt incumbents in the ecosystem, which processes more than 8 billion transactions per month on the UPI platform. More than 90% of all smartphones used in India run on Android.

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Previously, users had to add a new card to Apple Pay through the Watch app on their iPhone, but in watchOS 10, the Wallet app on Apple Watch adds an “Add Card” button. Users can simply tap this button to complete the entire setup process for Apple Pay on the Apple Watch. Users can enter their credit card number, expiration date and security code directly on the watch. If the user’s bank provides text or phone verification instead of using the bank’s app, the iPhone is not required to complete the setup.

This is a small but important update, Apple has been gradually reducing the Apple Watch’s reliance on the iPhone over the past few years. For example, users can access watchOS settings directly on the watch, and models with cellular capabilities can also make phone calls and listen to songs online without a phone nearby. Of course, the Apple Watch still needs to be paired with an iPhone to work, but Apple seems to want users to be able to do more without taking out their phones.

In addition to a refreshed interface, watchOS 10 brings new features, including widgets that can be accessed from any dial, new options for monitoring cycling, mental health tracking, group FaceTime audio, NameDrop and more. Apple says watchOS 10 will be pushed out to all users this fall, with a public beta expected to launch in July.

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You may be a little unfamiliar with Wal-Mart payment, but it is actually the same as the most commonly used scan code payment in China. Apple Pay relies primarily on contactless NFC functionality, requiring users to tap their iPhone or Apple Watch at a payment terminal, while Walmart Pay relies on QR codes.

It may be difficult to decide which is more secure and convenient to discuss NFC air payment and scan code payment, but American users do prefer Apple Pay to Walmart Pay. Of course, Walmart is also trying to justify Walmart Pay over Apple Pay.

The industry believes that Kroger’s final choice to support Apple Pay may greatly influence Walmart’s decision. Most shoppers on Twitter are complaining about this, especially users who are keen to use Apple Pay.

Of course, Walmart is not the only boycotting Apple Pay in the United States. Well-known chain stores such as Home Depot and HEB also do not support it, but in terms of scale, Wal-Mart is still the largest Apple Pay boycott in the United States so far.

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Available in iOS 15.4 and later (iPhone XS or later), Tap to Pay on iPhone allows merchants to accept Apple Pay and other contactless payments using their iPhone and iOS apps that support partner merchants. Through this service, users with supported iPhone devices can securely accept contactless payments and NFC-enabled Apple Pay credentials. With Tap to Pay on iPhone, merchants can accept contactless payments without the use of additional hardware.

Tap to Pay on iPhone uses NFC technology to securely authenticate contactless payments, and the feature also supports PIN entry, which includes a secondary feature option.

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Apple’s Apple Pay service officially arrived in South Korea on March 21, with only 32 offline shops supporting the service in the early days of its launch, and then 78 more with partner bank Hyundai Card, a 243% increase.

Apple has been pushing for the launch of Apple Pay in South Korea since 2017, but it was only in February this year that Apple received approval from financial regulators due to heavy scrutiny from regulators.

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When you visit a partner app or website to make a purchase on your iPhone, iPad, or Mac device, you can track your order in the Wallet app after paying with Apple Pay.

The official documentation that it includes information about the status of the order, estimated arrival time or whether the order has any problems, order number, total purchase amount and payment status. Users can also contact merchants directly from the Wallet app.

New in iOS 16.4 is a sharing feature that allows users to share your order information with friends and associates, via Messages, email, or other apps.

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Apple has been pushing for the Apple Pay service to land in South Korea since 2017, but it was not until February of this year that Apple received approval from financial regulators due to heavy scrutiny from regulators.

A report in The Korea Times that NFC terminals in Korean retail stores have grown significantly over the past six years, but adoption remains low, which is a “major challenge” for Apple’s rollout of Apple Pay services in Korea.

Another notable point is that Apple Pay in Korea is currently limited to Hyundai Card users only, with no other banks joining Apple Pay.

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Apple announced the news in a press release announcing the new yellow version of the iPhone 14 and iPhone 14 Plus in Korean.

"In addition, with Apple's upcoming launch of Apple Pay in Korea, Korean customers will be able to use Apple Pay to make simple, fast and secure payments on their iPhone, with online merchants and in apps."

Apple has not yet announced a specific date for the official launch of Apple Pay in South Korea, where the service was previously expected to launch last November but the launch date was delayed due to a request from the local regulator, the Financial Supervisory Service (FSS).

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According to a report by foreign tech media 9to5Mac, a deep dive into the iOS 16.4 Beta 2 (internal development version 20E5223e) update released today has once again revealed clues in the code.

The keyword “CONTINUE_SOUTH_KOREA” was found in the Apple Wallet app, indicating that Apple will soon launch Apple Pay in South Korea.

We look forward to working with Apple to bring Apple Pay to Korea,” a Hyundai Card spokesperson said in a statement. Apple said “we look forward to bringing Apple Pay to Korea,” but added that details would be announced at a later date.

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