Apple recently launched a new advertising campaign to promote its Apple Pay service, the campaign uses the “Apple-style payment” (Pay the Apple Way) slogan, in billboards, social networks and other platforms show.
The “Pay the Apple Way” campaign is designed to demonstrate the convenience of making purchases with an iPhone or Apple Watch without having to take a card out of your wallet, with Apple emphasizing the simplicity, speed and security of Apple Pay. Apple has installed billboards in the U.S. and the U.K., which are the main areas where it is promoting Apple Pay. Apple plans to showcase a dynamic and immersive experience on street billboards and mall booths, which users can see in cities such as London, Birmingham, Manchester, Dallas and Atlanta.
The campaign is accompanied by four videos demonstrating the ease of using Apple Pay, which Apple plans to air on social networks such as TikTok, Twitter, Instagram and more. For TikTok, Apple has also partnered with TikTok creators, each answering the question “What can I do with Apple Pay?” question to spark discussion about the uses of contactless payments.
The campaign has already launched, with ads appearing in cities and on social media networks. Apple Pay is one of the most widely used contactless payment methods, and Apple says it is accepted by more than 85% of retailers in the United States.
