First of all, without any suspense, the iPhone 15 Pro Max, equipped with the latest A17 Pro chip and titanium alloy body, firmly ranks first with a market share of 24%. Followed by iPhone 15 Pro (16%) and iPhone 15 (13%), occupying the top three positions.

Surprisingly, the iPhone 15 Plus, which has a larger 6.7-inch screen, did not appear in the top four. It was replaced by the iPhone 14 released last year, which had a market share of 4% in October. Analysts believe that many consumers who originally planned to buy the iPhone 15 Plus were attracted by the iPhone 15 Pro Max’s 5x optical zoom, more powerful processor and better battery life, and ultimately chose to upgrade to a higher-end model.

It is noticed that what is even more surprising is the fifth player. It is neither Samsung’s 2023 flagship Galaxy S23 series (which has lost popularity a few months after its release), nor the Pixel 8 Pro, which has been on the market for less than three weeks. Not to mention the Galaxy Z series of foldable phones, which still have low market penetration. Instead, it’s a mid-range model from Samsung, the Galaxy A14 5G, which had a market share of 3% in October. The phone, released earlier this year, features a 6.6-inch LCD display with a resolution of 1080 x 2400 and a refresh rate of 90Hz. It is equipped with MediaTek Dimensity 700 processor, 4GB of memory and 64GB of storage, and supports up to 1TB MicroSD card expansion storage. Galaxy A14 5G uses a triple rear camera combination, with a 50MP main camera, a 2MP macro lens, and a 2MP depth lens. The front camera is 13MP. The 5000mAh battery is paired with 15W fast charging and has excellent battery life. The Galaxy A14 5G can even be purchased for as low as $79.88 when paired with the StraightTalk plan at Walmart, and it’s only $199.99 on Samsung’s official website.

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According to the iOS 17.2 RC update log, Apple said that after installing this update, iPhone 15 Pro and iPhone 15 Pro Max will improve the focusing speed of the telephoto camera when shooting distant objects.

It is unclear how much of the speed improvement this time has. Users currently using iPhone 15 Pro and iPhone 15 Pro Max can try focusing on distant objects for testing.

Note: In the iOS 17.2 RC update log, it is also mentioned that the ability to shoot spatial videos has been improved for the iPhone 15 Pro and iPhone 15 Pro Max models.

Apple is expected to officially release the official version of iOS 17.2 next week.

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The machine analyzed the 8GB+256GB version of the iPhone 15 Pro Max and concluded that the material cost of the machine is US$508.9, which is an increase of US$37.7, or 8%, compared to the iPhone 14 Pro Max.

The starting price of iPhone 15 Pro Max has been increased by US$100, which is expected to bring more profits to Apple.

Attached relevant content as follows:

The cost increases for iPhone 15 Pro Max are as follows:

The first 3nm process processor

Apple’s new generation A17 Pro uses TSMC’s most advanced 3nm manufacturing technology to pack more than 19 billion transistors in a single chip, 18% more than the A16 Bionic. iPhone 15 Pro Max offers a 20% improvement in GPU performance thanks to an improved 6-core GPU architecture.

The Apple A17 Pro processor costs $30 more than the A16.

The first 5x telephoto lens

Another notable upgrade is the 5x telephoto camera, with a 120mm equivalent focal length.

The camera consists of a quadruple reflective prism that reflects light four times, allowing users to capture sharper close-ups from greater distances.

Lante Optics is the primary supplier of this prism. In addition, in order to cooperate with the new telephoto system, Apple has designed 3D sensor shift OIS in this camera, which can fine-tune up to 10,000 times per second, allowing users to capture clearer, sharper photos and more stable photos. video. Cirrus Logic and LG Innotek developed and assembled the stable system.

The overall cost of the camera system in the iPhone 15 Pro Max is 34% more expensive than the iPhone 14 Pro Max.

Titanium alloy material

Titanium case: Apple used titanium in the frame of the iPhone 15 Pro Max case, which reduces the weight of the device by about 20 grams, making it the lightest Pro Max model ever.

The new cases for the iPhone 15 Pro Max cost 18% more than the iPhone 14 Pro Max.
Where costs come down

Memory:

Apple has upgraded the DRAM of the iPhone 15 Pro Max to 8GB, which is a 2GB increase over the previous generation. However, from the fourth quarter of 2022 to the third quarter of 2023, the global memory market is in a downward trend, with both DRAM and NAND flash memory prices falling by more than 30%.

Compared to the iPhone 14 Pro Max, the cost of memory chips has dropped by 34%.

Screen:

In addition to Samsung Display, LG Display has also begun supplying iPhone LTPO displays. The display cost of the iPhone 15 Pro Max is 4% lower compared to the iPhone 14 Pro Max.
Increase the share of self-designed parts to 25%

The processor, UWB and power management IC of the iPhone 15 Pro Max are all designed by Apple. They play an increasingly important role in the overall BoM cost, winning Apple huge economies of scale and strengthening their focus on performance and terminals. Control of user experience.

The agency estimates that Apple’s self-designed components account for 25% of the total bill of materials cost of the iPhone 15 Pro Max, up from 22% for last year’s iPhone 14 Pro Max.

▲ iPhone 15 Pro Max on the left and iPhone 15 Pro on the right

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The teardown, from Japan’s Fomalhaut Techno, found that the iPhone 15 Pro Max’s screen costs 10% more than its predecessor, its titanium bezel costs 43% more, the A17 Pro chip costs 27% more than the A16 Bionic, and the telephoto camera and its quad-prism system cost 3.8 times more than its predecessor.

The rest of the iPhone 15 lineup is just as expensive, with the iPhone 15 Pro costing $523 to produce, up 8% from a year ago. iPhone 15 Plus is priced at $442, which is about 10% more expensive than the iPhone 14 Plus, and the iPhone 15 is considered to be the most costly, with a bill of materials of $423, which is about 16% more expensive than the iPhone 14. The iPhone 15 is considered the most costly, with a bill of materials of $423, about 16% more expensive than the iPhone 14.

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The company also conducted the same speed test in the second quarter of this year, and the iPhone 14 Pro Max had a median downstream speed of 127.83 Mbps. In comparison, the iPhone 15 Pro Max was 96.6% faster.

Q3 2023 Test Data

Q2 2023 Test Data

The report only shows test data from the second and third quarters, so it’s impossible to definitively conclude how much of the iPhone 15 Pro Max’s performance improvements come from the device/hardware itself and how much comes from network improvements.

After the launch of the iPhone 14 Pro Max, the highest average download speed measured by Ookla was 147 Mbps. That number dropped as iPhone 14 Pro Max adoption plateaued at 127 Mbps in the second quarter of this year.

If the same holds true this time around, we’ll see the iPhone 15 Pro Max deliver median download speeds of around 230 Mbps in the long term, potentially around 100+ Mbps faster than the previous generation.

▲ iPhone 15 Pro Max on the left and iPhone 15 Pro on the right

▲ iPhone 15 Pro Max on the left and iPhone 15 Pro on the right

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DXOMARK’s evaluation of the imaging capabilities of iPhone 15 Pro Max:

As a new-generation flagship model, the iPhone 15 Pro Max is particularly outstanding in portrait photography, capturing fine details and rendering accurate skin tone rendering and facial exposure in a variety of lighting conditions. The updated and enhanced HDR (High Dynamic Range) imaging not only highlights the subject, but also provides beautiful contrast throughout the image. iPhone 15 Pro Max features a new periscope telephoto lens with up to 5x optical zoom for outstanding detail capture, which is a significant improvement over its predecessor's zoom capabilities.

For video, DXOMARK engineers tested the device at 4K resolution, 60fps frame rate, and with Dolby vision activated, and the device demonstrated its best video performance to date. With its wide dynamic range, excellent and consistent exposure and natural color rendering, precise autofocus, and excellent stabilization, the iPhone 15 Pro Max once again set a new industry standard with the highest score in the video subcategory of its predecessor.

On the downside: iPhone 15 Pro Max's image performance is not stable enough across different zoom ranges, with limited zoom image quality before switching to telephoto lenses; grainy photos taken in low-light environments are more noticeable; some flare, ghosting, and aliasing sometimes occur; and the innovative technology of HDR image quality is currently only visible in the Apple ecosystem.

The iPhone 15 Pro Max features a 48MP rear main camera + 12MP ultra wide-angle + 12MP telephoto, with the 12MP telephoto featuring a quad-reflective prism design, 5x optical zoom, 3D sensor-shift optical image stabilization, and autofocus.

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▲ Picture source AnTuTu official blog

This running score is based on the AnTuTu review V10 version. The iPhone 15 Pro Max has a comprehensive score of 1,641,883 points. Among them, the CPU score is 392643 points, the GPU score is 587734 points, the MEM score is 306164 points, and the UX score is 345342 points.

Compared with the 1474011 running score of the previous generation iPhone 14 Pro Max, the score of this new phone has improved by about 11%, thanks to Apple’s latest A17 Pro processor.

▲ Picture source Apple official website

According to Apple’s official introduction, the A17 Pro processor equipped with iPhone 15 Pro / Pro Max uses TSMC’s 3nm process, and the number of transistors has increased from 16 billion to 19 billion. The CPU of this processor still uses a 6-core architecture, with a speed increase of 10%; the GPU has been increased to 6 cores, with a speed increase of 20%. In addition, the phone also supports real-time hardware-level ray tracing for the first time.

Currently only the iPhone 15 Pro / Pro Max models are equipped with the A17 Pro processor, and the iPhone 15 / 15 Plus are equipped with the same A16 processor as the iPhone 14 Pro.

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The expected delivery time of Apple iPhone 15 Pro Max has been extended to November, while the Pro model can be maintained in October. Considering that some users received their products earlier than expected last year, there may be a similar situation this year.

Apple analyst Ming-Chi Kuo said demand for the iPhone 15 Pro Max has been “robust” since pre-orders for the device began on Friday, maintaining his forecast for iPhone 15 shipments of about 80 million units this year.

It is said that the demand for the iPhone 15 Pro Max has exceeded that of the iPhone 14 Pro Max in the same period last year, and the demand for iPhone 15 Pro is currently weaker than that of the iPhone 14 Pro. He believes that this may be the reason why more customers choose to buy Pro Max this year. result.

Additionally, demand for the two standard iPhone 15 models was roughly the same as last year.

He pointed out that Huawei’s return is unlikely to have no impact on the iPhone, but the extent of the impact remains to be seen. However, this impact will not be reflected in the pre-orders of iPhone 15 in the Chinese market, because people who will pre-order iPhones are not the target customers of Huawei mobile phones.

Ming-Chi Kuo reiterated that the iPhone 15 Pro Max entered mass production later than other devices in the iPhone 15 series, which led to lengthy shipping delays for the device. He said the Pro Max will continue to face “more significant” production challenges than other models.

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The data show that the tested model is equipped with an A17 Pro processor frequency of 3770MHz-3777MHz, realizing the single-core 2999, and multi-core 7779 results, a record of the model’s score. @digitalgossip.com said that this translates to a single-core boost of about 13.5 percent and a multi-core boost of about 11 percent.

He also commented that the Snapdragon 8 Gen 3 “probably won’t be able to catch up” with this multi-core score, but the Tenguet 9300 frequency is not yet finalized, so “we can work on it”.

The highest score of the above two models showed that this model is equipped with the A17 Pro frequency reached 3778MHz, equipped with 8GB memory, running iOS 17 system, single-core score of 2908 points, multi-core 7238 points. Of course, these records will certainly be set at a later stage.

And in mid-August this year, Naveen Tech Wala shared images on X showing that the A17 scored 3,269 single-core points in benchmarks, a 31 percent improvement over the A16. In the multi-core test, the gap wasn’t as wide, with the A17 scoring 24 percent higher than the A16, but still very impressive. It should be noted, however, that this score at the time does not exclude the possibility of modification or falsification.

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The iPhone 15 Pro and 15 Pro Max are 6.1 inches and 6.7 inches, respectively, and both come with a Super Retina XDR display with ProMotion and support for Always On Display and the new standby mode in iOS 17. The new models feature a new titanium body with a brushed finish and curved edges that feel more comfortable in the hand. Apple says the new titanium design is the finest material it’s ever used in an iPhone case, and it’s stronger, more durable, and lighter, making it the lightest Pro model ever. The new model has the narrowest bezels on an iPhone, with a reduced body size that doesn’t affect the display size.

The iPhone 15 Pro lineup features the Action button instead of a mute switch. By pressing and holding the Action button you can toggle between ringing and mute, with haptic feedback to indicate changes in status. Users can toggle between different actions, such as starting to record a voice memo, launching the camera, activating a favourite accessibility feature or running a shortcut.

The iPhone 15 Pro series is powered by Apple’s latest A17 Pro chip, the industry’s first 3nm chip with 19 billion transistors and a six-core CPU. Through microarchitectural and design improvements, the new central processor achieves up to 10 per cent faster speeds. A 16-core neural engine that is up to 2x faster than its predecessor and can process up to 35 trillion operations per second, accelerating machine learning to support more accurate auto-correction or theme extraction from images, with dedicated ProRes, Pro display engine and AV1 decoder engine.

The A17 Pro has an all-new GPU with an Apple-designed shader architecture and a 6-core design that delivers up to a 20% increase in peak performance. Apple calls it a professional-grade GPU focused on performance and efficiency, running complex apps, and new rendering features, offering hardware-accelerated ray tracing and new mesh shading capabilities that are up to four times faster than the A16 Bionic software ray tracing. Apple says the A17 Pro will change mobile gaming, with console games like Resident Evil 4 playable right on the iPhone.

The iPhone 15 Pro comes with an upgraded camera system, with a larger sensor for the main camera, a new coating to reduce lens flare, and more. The new model comes with a more advanced 48MP primary camera with a larger sensor than the iPhone 15. Lens flare is reduced with a new coating that provides better low-light performance for portrait and night modes. Support for full-resolution HEIF photos using Apple’s AI system, as well as the ability to change the default lens and shoot at multiple focal lengths (24mm, 28mm, and 35mm) within the main camera.

The iPhone 15 Pro features a 3x telephoto camera, while the iPhone 15 Pro Max offers a 5x zoom with a 120mm focal length, the longest optical zoom distance on an iPhone to date. the new telephoto lens on the iPhone 15 Pro features a groundbreaking quad-reflective prism design combined with Apple’s most advanced stabilization system to date, including Optical Image Stabilization and Autofocus 3D. The new telephoto lens on iPhone 15 Pro features a groundbreaking quad-reflector prism design combined with Apple’s most advanced stabilization system to date, including Optical Image Stabilizer technology and an autofocus 3D sensor shift module, making it ideal for close-ups, wildlife, and capturing action from a distance.

Like the standard iPhone 15 models, the iPhone 15 Pro lineup supports next-generation Portrait Mode, which automatically detects the presence of a subject in the frame so that you can switch to Portrait Mode after capturing an image. There are also new focus and depth control tools that allow the focus to be switched from one person to another after a photo is taken. Night mode has also been improved, while the Smart HDR feature allows the phone to capture both the sky and the subject.

The Apple iPhone 15 Pro series supports shooting space video, which can subsequently be viewed on Apple Vision Pro.

Call audio quality on the iPhone 15 Pro also sees improvements through a more advanced machine learning model that prioritizes the user’s voice. On top of satellite emergency distress, it is now possible to connect to a satellite for roadside assistance.

The iPhone 15 Pro features Apple’s second-generation Ultra Wideband chip, which allows other devices equipped with the chip to connect from up to three times the distance and can be targeted to locate friends with whom you’re sharing your location, just like AirTag.

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