Market research agency Counterpoint Research recently released a report stating that the material cost of Apple’s iPhone 15 Pro Max increased by US$37.7 compared to the iPhone 14 Pro Max.
The machine analyzed the 8GB+256GB version of the iPhone 15 Pro Max and concluded that the material cost of the machine is US$508.9, which is an increase of US$37.7, or 8%, compared to the iPhone 14 Pro Max.
The starting price of iPhone 15 Pro Max has been increased by US$100, which is expected to bring more profits to Apple.
Attached relevant content as follows:
The cost increases for iPhone 15 Pro Max are as follows:
The first 3nm process processor
Apple’s new generation A17 Pro uses TSMC’s most advanced 3nm manufacturing technology to pack more than 19 billion transistors in a single chip, 18% more than the A16 Bionic. iPhone 15 Pro Max offers a 20% improvement in GPU performance thanks to an improved 6-core GPU architecture.
The Apple A17 Pro processor costs $30 more than the A16.
The first 5x telephoto lens
Another notable upgrade is the 5x telephoto camera, with a 120mm equivalent focal length.
The camera consists of a quadruple reflective prism that reflects light four times, allowing users to capture sharper close-ups from greater distances.
Lante Optics is the primary supplier of this prism. In addition, in order to cooperate with the new telephoto system, Apple has designed 3D sensor shift OIS in this camera, which can fine-tune up to 10,000 times per second, allowing users to capture clearer, sharper photos and more stable photos. video. Cirrus Logic and LG Innotek developed and assembled the stable system.
The overall cost of the camera system in the iPhone 15 Pro Max is 34% more expensive than the iPhone 14 Pro Max.
Titanium alloy material
Titanium case: Apple used titanium in the frame of the iPhone 15 Pro Max case, which reduces the weight of the device by about 20 grams, making it the lightest Pro Max model ever.
The new cases for the iPhone 15 Pro Max cost 18% more than the iPhone 14 Pro Max.
Where costs come down
Memory:
Apple has upgraded the DRAM of the iPhone 15 Pro Max to 8GB, which is a 2GB increase over the previous generation. However, from the fourth quarter of 2022 to the third quarter of 2023, the global memory market is in a downward trend, with both DRAM and NAND flash memory prices falling by more than 30%.
Compared to the iPhone 14 Pro Max, the cost of memory chips has dropped by 34%.
Screen:
In addition to Samsung Display, LG Display has also begun supplying iPhone LTPO displays. The display cost of the iPhone 15 Pro Max is 4% lower compared to the iPhone 14 Pro Max.
Increase the share of self-designed parts to 25%
The processor, UWB and power management IC of the iPhone 15 Pro Max are all designed by Apple. They play an increasingly important role in the overall BoM cost, winning Apple huge economies of scale and strengthening their focus on performance and terminals. Control of user experience.
The agency estimates that Apple’s self-designed components account for 25% of the total bill of materials cost of the iPhone 15 Pro Max, up from 22% for last year’s iPhone 14 Pro Max.
▲ iPhone 15 Pro Max on the left and iPhone 15 Pro on the right
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