After a year, the Afeela electric car once again appeared at the CES 2024 booth. This time the official played a “fancy trick” and used a Sony PS5 controller to control the car to the booth.

Of course, this is just an official technology demonstration, and it does not mean that future mass-produced models can also be driven using the PS5 controller. However, it is possible to use the PS5 controller to play games on the car screen.

The car is equipped with a unique Media Bar in the front, which in addition to displaying the car logo, can also display different content, including charging progress. The car will also support L2-level driving assistance in urban driving scenarios.

The car is equipped with an ultra-long integrated central control screen. It will also integrate Sony’s entertainment functions such as film, music, and games, and is equipped with mobile platforms such as Qualcomm Snapdragon digital chassis and Epic’s Unreal Engine 5.

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According to a report in Nikkei News today, Izumi Kawanishi, president of Sony Honda Mobility, said at a press conference that other companies and developers can easily develop the various software running on the AFEELA, and that the company’s goal is to establish a business model that makes money through ongoing fee-based revenues in addition to the sale of vehicles, and that the company expects to make money through the “Acceptance of Content Purchase” and “Driver’s License Purchase”. The company aims to establish a business model that generates money through ongoing fee-based revenue in addition to the sale of vehicles and hopes to generate more revenue through “content purchase acceptance” and “driver assistance applications. President Izumi Kawanishi said that the value of the hardware may be high initially, but the value of the services and software will continue to increase.

▲ The picture is related to the Nikkei Chinese network report

The profit model involved here can be called a “software-defined vehicle” (SDV), which refers to the sale of vehicles that can also provide services that can continue to profit.

The car was unveiled at CES 2023 earlier this year, adopting a simple streamlined design and a number of currently popular appearance or functional configurations for smart connected cars, such as doorless handles, electronic mirrors, and LiDAR. The new car will be available for pre-order online in 2025 and will be manufactured at Honda’s North American plant, with deliveries in North America and Japan starting in the spring and second half of 2026, respectively.

The car is 4895mm long, 1900mm wide, 1460mm high, with a wheelbase of 3000mm, and adopts all-wheel drive. The front face is equipped with a unique “Media Bar”, which not only displays the car logo but also shows different contents, including the charging progress.

The car will feature a total of 45 cameras and sensors inside and out, an extra-long one-piece center screen inside, Sony’s movie, music, games, and other entertainment features, and mobile platforms such as Qualcomm Snapdragon Digital Chassis and Epic’s Unreal Engine 5.

In addition, the car will be equipped with a Qualcomm chip and will have L3-level autonomous driving capabilities.

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According to Automotive News, the Afeela electric car will be equipped with a Qualcomm chip and have Level 3 self-driving capability.

Note: According to the National Highway Traffic Safety Administration’s (NHTSA) Level 5 Standard for Automated Vehicles published in 2013, Level 3 is described as follows:

Limited automatic driving, in the preset road (such as high speed and less crowded city road), the car automatically drive and assume the responsibility of driving safety, the driver still need to take over the car at some time, but there is enough warning time, such as about to enter the road repair section (road work ahead). level 3 will free the driver, that is, no longer responsible for driving safety, do not have to monitor the road condition. Level 3 will free up the driver, who will no longer be responsible for safety and will not have to monitor road conditions.

Ed Kim, principal analyst at AutoPacific, highlighted Qualcomm’s key role in the Afeela project, saying:

Honda provided the platform, Sony had the idea, but it was really Qualcomm that powered all of these things.

The Afeela EV is not only the epitome of technological advancement, but also an aesthetic marvel. The interior screen will feature graphics developed using the Unreal Engine, the same display found in the GMC Hummer EV.

The car, for which full technical specifications have not yet been made public, will have a streamlined exterior design with curves and a cleaner overall design with electronic exterior mirrors instead of door handles and conventional mirrors, and a wheelbase of 3,000 millimetres.

The car will carry a total of 45 cameras and sensors inside and out, and inside it will feature an extra-long unibody centre console, as well as integrated entertainment features such as Sony’s film, music and gaming, and mobile platforms such as the Qualcomm Snapdragon digital chassis, as well as Epic’s Unreal Engine 5.

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In January of this year, Sony Honda Mobility, a joint venture between Sony and Honda, was unveiled at CES 2023. The two parties officially named the new brand Afeela and simultaneously demonstrated Afeela’s first electric concept model.

According to previous reports, “AFEELA” plans to start accepting reservations in the first half of 2025, and officially go on sale in the same year, with the first batch of deliveries scheduled for 2026. According to Kyodo News, Kawanishi said on prices: “I don’t want to change to the direction of lowering specifications and launching price competition.”

However, the complete technical specifications of this model have not yet been disclosed. The new car adopts a streamlined body curve, while abandoning the door handles and traditional rearview mirrors, and adopts electronic exterior mirrors to make the overall design more concise. The wheelbase is 3000 mm.

The front of the car is equipped with a unique Media Bar. In addition to displaying the car logo, it can also display different content, including charging progress. The car will also support L2 driving assistance in urban driving scenarios.

The car will be equipped with a total of 45 cameras and sensors inside and outside and will be equipped with a super-long integrated central control screen inside. It will also integrate entertainment functions such as Sony’s film and television, music, games, etc. Unreal Engine 5.

The post Sony Honda Mobility president says he will use comprehensive strength to develop pure electric vehicles appeared first on TechGoing.

The car has not yet disclosed the full technical specifications, exterior design using streamlined body curves, while abandoning the door handles and traditional mirrors, the use of electronic exterior mirrors, so that the overall design more simple, wheelbase of 3000 mm.

The car is equipped with a unique Media Bar at the front of the car, which is used to display not only the car logo but also different contents, including charging progress. The car will also support L2 level driving assistance for urban driving scenarios.

The car will feature a total of 45 cameras and sensors inside and out, an extra-long integrated center screen inside, and will also integrate Sony’s entertainment features such as film, music, and games with mobile platforms such as Qualcomm’s Snapdragon digital chassis, and Epic’s Unreal Engine 5.

Afeela’s first model is expected to open for pre-sale in the first half of 2025, with the first deliveries scheduled for 2026 in the same year.

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