Kyodo News pointed out that in Japan, where the popularity of pure electric vehicles lags far behind, the trend of cross-border joint development of EVs is taking shape. Izumi Kawanishi, president of Sony Honda Mobile, a joint venture between Sony Group and Honda, said recently that he would use technology and other comprehensive strengths to “create new mobile tools.”
In January of this year, Sony Honda Mobility, a joint venture between Sony and Honda, was unveiled at CES 2023. The two parties officially named the new brand Afeela and simultaneously demonstrated Afeela’s first electric concept model.
According to previous reports, “AFEELA” plans to start accepting reservations in the first half of 2025, and officially go on sale in the same year, with the first batch of deliveries scheduled for 2026. According to Kyodo News, Kawanishi said on prices: “I don’t want to change to the direction of lowering specifications and launching price competition.”
However, the complete technical specifications of this model have not yet been disclosed. The new car adopts a streamlined body curve, while abandoning the door handles and traditional rearview mirrors, and adopts electronic exterior mirrors to make the overall design more concise. The wheelbase is 3000 mm.
The front of the car is equipped with a unique Media Bar. In addition to displaying the car logo, it can also display different content, including charging progress. The car will also support L2 driving assistance in urban driving scenarios.
The car will be equipped with a total of 45 cameras and sensors inside and outside and will be equipped with a super-long integrated central control screen inside. It will also integrate entertainment functions such as Sony’s film and television, music, games, etc. Unreal Engine 5.
