Samsung’s Galaxy AI marketing can basically be considered a success. The latest research report pointed out that 25% of Galaxy S24 series phone consumers purchased it because they value these AI functions.
Market research agency Worldpanel ComTech surveyed 5 European countries, France, Germany, the UK, Italy, and Spain, and 2 countries, the United States and Australia, in February 2024 and found that Samsung’s Galaxy AI marketing strategy actively drove consumers to purchase the Galaxy S24 series.
One in four Galaxy S24 buyers said Galaxy AI was a key reason they chose the phone (27% of Australian buyers).
It is learned from reports that among this group, 28% want real-time translation functions, 24% want enhanced camera functions, and 17% want the “circle-select and search” function (circle-select pictures) to trigger a web search) — all features that Samsung heavily promoted before and during launch.
