PICO is currently adjusting to certain changes made to its brand identity, such as a change in its logo. This change will also have an impact on the services they render, as the company plans to step up its VR experience. These changes are already taking effect across the VR gadget manufacturing company’s websites and official pages.
According to the official statement from the company, they are now on a journey to infinity. PICO expresses its optimism to “break the limitations of objective reality” ushering its users into a world of possibilities. This is a bold step from the company, these changes might help pull more people into the VR community.
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The VR company’s new font uses the square frame structure of Fangzheng which the company calls PICO Sans. This font type is ideal for the optimal VR experience, it can as well be in use on high-definition screens, and for printing. As for the logotype, the new change makes all the letters in the company’s name bold and thicker than the previous logo.
PICO has come a long way in the VR space since its inception till date, but, they still have a long way to go. The competition in the VR space is intensifying as more companies are out to take a share of what the industry has to offer. This change on PICO’s part shows that they are not rigid, but are willing to adapt to better fit into the VR community.
