Panasonic executive Yosuke Yamane said in an interview with PHILE WEB, will develop a more affordable camera to attract more young people, and photography enthusiasts to enter.
And to take into account both performance and lightweight and portable, M43 format will be the best balance of choice, Panasonic GH6 hot sale also seems to confirm this, but I am still looking forward to the GM series of follow-up models update, lightweight and compact, good performance, as a secondary camera can not be more suitable.
He said the volume of the digital camera market is declining at a rate of 10-20% per year, but this is something Panasonic could have imagined when smartphones first appeared, but their functionality is limited by their size and the existence of full-size cameras that cover it.
He believes that full-frame cameras are simple to make, easy for customers to get started, and the bar is being lowered. This is why developing full-frame cameras is the key to securing the camera business.
In addition, both compact and DSLR camera sales are declining, but the mirrorless camera market share is rising, and what is causing concern is the growing demand for hybrid cameras that include video elements.
It was previously announced that Panasonic will release a full-frame mirrorless Lumix S5 Mark II camera during the CP + Show in February 2023, with unknown specifications, and that the Mark II model will replace the current Lumix S5 microsingle.
