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Ming-Chi Kuo: Average Apple iPhone 14 series price expected to rise 15%, Pro models more expensive

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August 11 news, yesterday evening, Tianfeng International analyst Ming-Chi Kuo said via Twitter, compared with the iPhone 13 series, Apple iPhone 14 series ASP (Average Selling Price) is expected to rise about 15%.

▲ Apple iPhone 14 Pro Rendering

The iPhone 14 series is expected to be released in September and includes four models, including iPhone 14, iPhone 14 Max, iPhone 14 Pro and iPhone 14 Pro Max.

According to Ming-Chi Kuo, the increase in Apple’s iPhone 14 series ASP is due to higher prices for the two iPhone 14 Pro series models and a higher percentage of shipments. Hon Hai will be one of the winners of the iPhone 14 series ASP increase.

According to the report, Hon Hai is the main EMS (Electronics Manufacturing Services) manufacturer for the iPhone 14 series, with 60-70% of orders, and its revenue will clearly benefit from the increase in the iPhone 14 series ASP. It is not surprising that Hon Hai upgraded its full-year results from “roughly flat” to “up”.

Hon Hai’s second-quarter revenue was NT$150.98 billion (approximately RMB339.705 billion), up 7 percent sequentially and 12 percent year-over-year, and net income was NT$33.3 billion (approximately RMB7.492 billion), up 12 percent year-over-year, according to the report.

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