When Microsoft first launched its Xbox cloud streaming platform, the project was codenamed “XCloud,” but the official name ended up being Xbox Cloud Gaming.
Xbox Cloud Gaming is Microsoft’s Netflix-like video game streaming service that incorporates Xbox Game Pass Ultimate. it allows users to play dozens of games on smart devices, such as smartphones with touch controls, for a subscription price of $15 per month in supported regions.
Aggiornamenti Lumia found that Microsoft has actually just updated the list of trademarks of the XCLOUD brand. The type code used describes its use as an “entertainment service, i.e. providing online video games; video games for rent; providing entertainment information and video game contests and tournaments through a website.”
While Microsoft is unlikely to change the Xbox Cloud Gaming brand name, given that many people refer to Xbox Cloud Gaming as XCloud, Microsoft may be filing for a related trademark to protect it.
Currently, searches for “XCloud” are still very high, but there is already a gap compared to Xbox Cloud Gaming.
Microsoft’s Xbox Cloud Gaming brand clearly demonstrates that this is a cloud gaming platform, while Amazon Luna, Google Stadia, and GeForce Now, for example, are hard to tell from their names how they relate to gaming platforms.
