Bloomberg’s Mark Gurman said that if Apple wants to truly revive its business, it needs a landmark “big event.” In that vein, the company is looking to enter the mixed reality and electric vehicle markets.
He pointed out that Apple’s car still has a long way to go, but this car is expected to be available before 2030; and the Vision Pro headset has been confirmed to be released “early next year”, which is a major move for Apple to enter the mixed reality industry. .
In fact, in recent years we have often heard about Apple’s achievements in automobile research and development. Gurman noted that “there is still a way forward for an Apple car,” but don’t expect Apple to release anything for the project in the near future.
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In addition to this, Apple analyst Ming-Chi Kuo issued another statement in September this year, saying that the Apple Car team will be reorganized before the end of this year. He believes that the project is currently in a state of “disappearance” and doubts that “Apple Car can be put into mass production in the next few years.”
Numerous revelations have long revealed that Apple’s Project Titan aims to be a fully self-driving car that requires little human intervention when driving, but it seems difficult to achieve at this stage.
Project Titan rumors date back to 2014, when the first leaks described Project Titan as being focused on cars. Apple formed a shell company called SixtyEight Research and began work at the SG5 factory in California.
The Project Titan team has gone through many changes. Bob Mansfield, who took over as project leader in 2016, said at the time that Apple would not compete directly with Tesla.
Apple just released its latest financial report last week, which attracted attention in the industry. Data shows that Apple’s total revenue in the fourth fiscal quarter was US$89.5 billion and quarterly net profit was US$23 billion.
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