Lei Jun posted on Weibo, it is said that great changes have taken place in cognition in the past two years. The image is not only the big bottom and 100 million pixels, but the image is a high degree of integration of technology and humanities. At the beginning of 2022, Xiaomi upgraded its imaging strategy, officially clarified its imaging concept, and then established a strategic partnership with Leica. Mi 12S Ultra is work after cognitive improvement.
Xiaomi will start the era of mobile imaging optics in 2022, and jointly develop a Summicron lens for mobile imaging with Leica. Xiaomi 13 Ultra is this year’s masterpiece.
Attached is a Weibo original text:
In 2016, we established the camera department and began to invest in images on a large scale. In the past one or two years, it has made rapid progress, and it has gradually been recognized by rice noodles friends.
In the past two years, we have undergone tremendous changes in cognition: images are not just outsoles and 100 million pixels, images are a high degree of integration of technology and humanities. At the beginning of last year, we first upgraded the imaging strategy, formally clarified the imaging concept, and then established a strategic partnership with Leica. Mi 12S Ultra is a work after cognitive improvement. We have Leica tone and Leica watermark.
This year, we started the era of moving image optics, and jointly developed the moving image Summicron lens with Leica, bid farewell to the digital taste, and returned to the unique optical taste. Mi 13 Ultra is the masterpiece of this year.Mi 13 Ultra was released on April 18, with prices starting at 5,999 CNY. The machine is equipped with a 6.73-inch 3200×1440 OLED hyperbolic screen, supports 12bit color depth, 120Hz refresh rate (LTPO), 1300nit brightness, 2600nit HDR peak brightness, low brightness 1920Hz PWM dimming, high brightness DC dimming, etc.; equipped with Qualcomm Snapdragon Dragon8 Gen 2 processor, with LPDDR5X memory, UFS 4.0 flash memory.
In terms of imaging, Mi 13 Ultra uses a 50MP rear main camera + 50MP ultra-wide-angle + 50MP portrait telephoto + 50MP periscope telephoto, a new street shooting mode, and Leica custom image quality.
