Kugou has now launched a commercial music licensing platform, Qiyinda. Officially, the platform connects with Kugou musicians and label resources, aiming to provide convenient song selection and licensing services for businesses and individual users with commercial needs for popular music.
The official said, currently, Kugou Music commercial licensing platform has cooperated with domestic high-quality labels and musicians, providing a large number of vocal pop songs, filling the gap of the domestic licensing market of Chinese vocal hits. The platform also provides more commercialization channels for the works of labels and musicians, including independent pricing and 100% revenue for musicians.
In addition, the platform supports users to select songs for purchase according to the use of scenarios, such as the use in self-media video soundtrack, Internet radio soundtrack, film and television soundtrack, commercial advertising soundtrack, game music, physical super complex background music, as well as reset, covers and other uses, solving the previous market multiple licensing scenarios packaged offer, resulting in buyers for the authorized scenes not used to pay for the problem.
The music platforms are actively launching commercial licensing services, Netease Cloud Music online commercial music one-stop solution “Cloud Village Exchange”, Tencent Music online new product “Qu Yi buy”.
