Nearly a month after the iPhone 14 series went on sale, the Pro series is getting hotter and hotter, in contrast to the iPhone 14 Plus, whose maximum price cut has reached the $1,000 level. According to Sandalwood e-commerce market monitoring data, after hedging sales between the four models in the series, 7-day sales even rose by 17% compared to previous years.
Different levels of performance for the two main models of the iPhone 14 series will be the norm, in contrast to the Huawei Mate 50 series, which is still in the midst of a price hike.
Recently, the transfer group released the “2022 third-quarter mobile phone market report”, the second-hand market, Apple iPhone transactions still ranked first, but the quarter iPhone transactions accounted for a decline to 28.89%; domestic mobile phone brands in the third quarter transactions are rising, including Xiaomi (including red rice) for six consecutive quarters to become the first brand of second-hand domestic mobile phone market sales.
In terms of price trends, most of the older models that are hot on the second-hand market dropped in price, but the iPhone 11 and some models in the Huawei Mate30 and Mate40 series saw a slight increase in price during the quarter.
In terms of domestic mobile phones, the second-hand market, the Q3 transfer group mobile phone market shows that the Huawei Mate50 was generally resold at a mark-up of around RMB 100 to RMB 400 at the beginning of its sale, with the mark-up dropping to a range of RMB 100 to RMB 300 at the end of September; the regular version of the Huawei Mate50 Pro was generally resold at a mark-up of a few hundred yuan in the second-hand market, with the Kunlun version reaching a mark-up of RMB 900 to RMB 1100 at the end of September. The price increase for the Kunlun version reached around RMB 900 to RMB 1100 at the end of September.
In addition, the Huawei Mate50 Rs Porsche Design continued to command a high premium, with resale prices on the second-hand market at the end of September generally reaching around RMB3,000 higher than the asking price. Compared to the decline in Apple iPhone transactions in the second-hand market, the share of transactions for both Huami OV and Honor phones is steadily increasing.
5G and folding screens are still the focus of mobile phone manufacturers and shipments will continue to be high; as Double 11 approaches, the prices of 5G mid- to high-end flagships, including the Apple iPhone 14, and folding screen phones in the retail market are expected to dip further, with the value for money of quality used phones becoming more prominent and consumers’ diverse needs being further met.
