After its release in September, iOS 16 has been growing at a good rate in terms of installation rates, but it now appears that the system’s growth trend has slowed dramatically, especially throughout December.
According to Mixpanel, exactly 16 weeks after its release, iOS 16’s adoption rate finally reached 70% on January 1, 2023. And after iOS 16 adoption reached 66 percent in mid-November. In other words, it only grew by 4 percent in December.
Mixpanel’s data and found that iOS 16 installations spiked in the first few weeks after release, but that only brought adoption to about 40 percent of the total. a second spike occurred in mid-November, shortly after the release of iOS 16.1.1, which brought the total adoption rate to about 66 percent. The pace slowed down after that, and it took more than a month before iOS 16 installation rates rose from 66 percent to 70 percent.
As you can see, there are three phases of iOS 16 upgrades. One is the early upgraders, who want to update as soon as possible. The second stage is the more cautious users, who didn’t upgrade until after they had upgraded multiple versions to eliminate bugs. Then there is the final group of about 40% who don’t seem to care much about the new version of iOS.
One reason for the lack of excitement about upgrading to the new iOS, according to one analysis, is that iOS is already a relatively mature operating system that has all the features most iPhone users really need. iOS 16 brings some welcome improvements, but no particularly significant changes, so many users don’t feel the need to upgrade.
In addition, another reason users don’t upgrade iOS is Apple’s fault. iOS 16 currently has a number of bugs, and users are afraid that upgrading to the new system will affect their phone’s use. There are also many users who think that upgrading to the new system will slow down their phones, and while this is not necessarily true, there are indeed many users who think so.
