With the PC industry in trouble, Intel’s sales results in the last quarter were very ugly, so it will take related measures such as salary cuts. AMD’s PC business revenue also plummeted 51%, so why hasn’t AMD lowered CPU and GPU prices?
AMD CEO Su Zifeng said in a conference call with investors on Tuesday night that in the past period of time, it has been using “undershipping” chips to balance market demand and supply capacity.
The word “undershipping” is interpreted by the foreign technology media PCWorld as “keep prices up”. In the subtitle, it says that AMD is balancing demand by reducing supply and keeping prices of CPUs and GPUs high.
We have been undershipping sales and consumption for the past two quarters,” said Su Zi Feng. We undershipped in the 3rd and 4th quarters of last year, and we will still maintain the undershipment approach in the 1st quarter of this year, but to a lesser extent.
