According to the Hong Kong Economic Daily, Gu Hong, vice chairman and president of Xpeng Motors, said that it is expected that in the next 5 to 10 years, the industry will become more concentrated, and the global auto industry will shrink to only 10. companies, as intense competition in China’s electric vehicle market spills over onto the global stage.
Gu Hong pointed out that if Chinese car companies want to survive to the end, they need to sell at least 3 million cars a year with the support of global exports, and half of the deliveries may come from markets outside China. “To join that ‘3 million club’, you can’t just be a Chinese player, you have to be a global player.”
He also pointed out that it may be difficult for Chinese car companies to enter the US market today, and the group needs time to research and find ways to enter the market. Even so, he believes that the group still sees many growth opportunities in markets outside China.
▲ Xpeng Motors’ first brand direct experience store in the Netherlands, the picture comes from Xpeng’s official website (the same below)
Speaking of this, everyone should be very curious, how are the overseas sales of Xpeng Motors? In fact, Xpeng has not disclosed overseas sales for a long time, but since the 2020 Xpeng G3, 2021 Xpeng P7, 2022 Xpeng P5 and other models, Xpeng Motors has been delivering in European markets such as Norway.
As far as the current business is concerned, Xpeng has built a basic system in Norway, including a complete operating system including sales, delivery, after-sales, charging, service and lifestyle.
In the Netherlands, Xpeng chose to cooperate with the largest local retailer “Emil Frey NV Group”. According to the 2020 European dealership ranking released by ICDP, an international automotive industry research organization, the Netherlands-based Emil Frey NV Group ranks first.
At the beginning of this year, Xpeng Motors tweeted and announced the launch of two new models in Europe. Previously, Xpeng’s annual summary meeting also expressed the expansion of overseas markets, including launching two overseas models in 2023, launching a third overseas model in 2024, and discussing overseas models in 2025.
Regarding the service system, Xpeng Motors also announced plans to open four Xpeng delivery and service centers in Norway, the Netherlands, Sweden and Denmark to provide pre-delivery inspection, after-sales and maintenance services. The service centers are expected to open in the first half of 2023. open.
According to public data, Xpeng Motors will deliver a total of 100 Xpeng G3s after arriving in Norway in 2020; a total of 438 G3s and P7s will be delivered in 2021. From the data statistics website Cleantechnica, Xpeng Motors seems to have sold only 1,006 vehicles overseas in 2020 and 2022.
Regarding the report card of overseas markets, He Xiaopeng once publicly responded: “It takes 10 years of deployment and preparation determination to go overseas, and overseas developed markets will contribute half of Xpeng Motors’ car deliveries.”
After 2022, Xpeng’s overseas battle is still accelerating. In February 2022, Xpeng Motors launched the 2.0 strategy to fight in Europe again, announcing that it had reached a strategic cooperation agreement with the leading distributors in Europe, Emil Frey NV Group of the Netherlands and Bilia Group of Sweden, to promote the rapid introduction of Xpeng Motors into the local market, and set up a new car in Stockholm, Sweden. Established the first direct experience store in Europe.
Refer to the 2022 annual report of Xpeng Motors. As of December 31, 2022, Xpeng Motors’ total revenue for the year was 26.86 billion CNY, a year-on-year increase of 28.0%; among them, car sales revenue was 24.84 billion CNY, a year-on-year increase of 23.9%. However, Xpeng Motors’ net loss in 2022 will be 9.14 billion CNY, a sharp increase from 4.86 billion CNY in 2021.
According to reports, Xpeng Motors will deliver a total of 120,757 vehicles in 2022, a year-on-year increase of 23%, of which 6,373 are Xpeng G9s. By the end of 2022, Xpeng Automobile’s self-operated charging stations will reach 1,014, including 808 supercharging stations.
