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Up 52% year-over-year, Apple Pay is eating into PayPal’s market share

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In a report released yesterday, Deutsche Bank analyst Bryan Keane, citing holiday spending data from Salesforce, said that adoption of Apple Pay, Apple’s payment service, grew at a “breakneck pace” this holiday season, up 52 percent year-over-year.

Keane notes that PayPal’s global adoption rate is down 8 percent year-over-year. Apple Pay and PayPal now account for 5 percent and 16 percent of global e-commerce purchases, respectively.

According to Adobe, $6.3 billion was spent on this year’s Cyber Monday event as of 6 p.m. ET, and Adobe puts this year’s Cyber Monday on track to set a new record at $11.2-11.6 billion.

According to Mastercard SpendingPulse, Black Friday U.S. retail sales (excluding autos) were up 12 percent year-over-year, which was below Mastercard’s 15 percent growth forecast.

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