According to the WeChat account of “TrendForce Jibang Consulting”, the report statistics show that in the first quarter of 2023, the global new energy vehicles (NEV; including pure electric vehicles, plug-in hybrid electric vehicles, hydrogen fuel cell.The total sales of electric vehicles (BEV) were 2.656 million units, an annual increase of 28%, of which the sales volume of pure electric vehicles (BEV) was 1.942 million units, an annual increase of 26%; the sales volume of plug-in hybrid electric vehicles (PHEV) was 711,000 units, an annual increase of 34% %. Attached is the report data as follows:
The TrendForce report said, “In terms of pure electric vehicles, Tesla’s price cuts have worked. In the first quarter, sales reached a record high of 423,000 vehicles, and its market share also rose to 21.8%. Looking back at the first three quarters, Tesla The market share of pure electric vehicles is less than 20%. It can be seen that the price reduction is still the fastest to consolidate the market. BYD and Wuling ranked second and third respectively, but Wuling, which mainly focuses on low-priced mini electric vehicles Sales volume in the first quarter was less than 80,000 units, which is a lot lower than the fourth quarter of last year or the same period last year. One of the reasons is that the competition for low-priced mini cars continues to increase and carve up the market. Hyundai and Kia ranked sixth and ninth respectively, while Hyundai set a new record for single-season sales in the first quarter. Volkswagen ranked fifth, and the two major luxury car brands BMW and Mercedes-Benz are also on the list, speeding up the pace of electrification.”
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TrendForce said, “In terms of plug-in hybrid electric vehicles, BYD continues to rank first with a market share of 37%. The electric vehicle brand Denza, a joint venture between BYD and Daimler Group, also jumped to the top in the first quarter. No. 8. BYD’s multi-brand strategy has taken shape. In addition to Denza, the luxury and high-end “Yangwang” brand will join the battle. Li Auto rose to second place in the first quarter, and its multiple models brought it quarterly sales of 52,000 units, increasing its market share to 7.3%. The three major European luxury car brands BMW, Mercedes-Benz, and Volvo still rank high in the PHEV sales rankings, but sales have declined compared to the same period last year. “
TrendForce said, “All countries are moving towards increasing the proportion of zero-carbon emission vehicles, so the sales of new energy vehicles will continue to increase, and the penetration rate of the overall auto market will also continue to rise. This is an area with business opportunities in the auto industry. However. , the market instability brought about by high inflation and high-interest rates cannot be ignored, the impact of consumers’ spending cuts on car sales, and whether small automakers can withstand the test of economic headwinds will make the auto market in the second half of this year full of variables.”
