Samsung today again launched “On the Fence” promotional video to encourage iPhone users to switch to Samsung devices. The series is themed on flirting with Apple, highlighting features unique to Samsung that Apple doesn’t have to attract iPhone users to switch.
The latest “On the Fence” promotional video features a man sitting on a fence and talking to a woman holding a Samsung Galaxy Z Flip 4. The woman says, “I used to be like you, wavering on the line between Apple and Samsung.
The man lamented that he wanted to switch to a Samsung phone, but worried that other iPhone users would look down on him. But the woman said he should change the phone, his friends would be envious.
“When you take out the Galaxy Z Flip 4, your friends won’t leave you,” the woman said. She then hands the man a Galaxy Z Flip 4 and says how cool Samsung is. “I can get used to this,” the man said before jumping into the side of the fence representing Samsung.
Unlike Apple, Samsung has the habit of naming and teasing Apple devices in advertisements. Just this morning, a Samsung World Cup-themed ad mocked Apple for not offering a foldable smartphone option.
