Li MEGA was officially launched on March 1, priced at 559,800 RMB. As an Li flagship product, this car has a unique exterior design, a wind resistance coefficient as low as that of a sedan, a three-row seven-seater layout, and is equipped with the latest intelligent configurations. The Kirin battery supports a 12-minute charge and a range of 500km. The maximum battery life can reach 710km.

Not long ago, Li Auto also launched the MEGA limited-time charging welfare event distribution rules: from March 16th to April 15th, Li MEGA users can charge at an Li supercharging station and receive 1 point for every 0.1 RMB charging fee, and the points can be used to offset the charge. Fee, 1 point is deducted by 0.1 RMB. The issuance time is within 24 hours after the payment is completed, and the points will be automatically distributed to the Li Auto App account.

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It is reported that this new electric system will bring a pure electric range of 280km, and the comprehensive range of the new Li L9 under CLTC operating conditions will reach 1,412km. In addition, the L9 model will be equipped with magic carpet air suspension Max as standard, and other L series models will also be equipped with magic carpet air suspension as standard. (Note: All L9 series are equipped with CDC + dual-chamber air suspension as standard, and L7 and L8 are equipped with CDC + single-chamber air suspension as standard) The 2024 Li L series models will be equipped with 9 airbags as standard.

Officials also announced that the L7/L8 Pro and Max models will be equipped with a car refrigerator as standard. Other upgrades are roughly as follows:

The Li L9 will be equipped with a magic carpet seat for the driver, a queen seat on the right side of the second row, and all four seats in the first and second rows will be upgraded with SPA-level 16-point full-body massage;

Li L7 and L8 will be upgraded to SPA-level 10-point massage;

Li L7 achieves central aisle storage space;

The Li L8 comes standard with two rows of tray tables;

The Li L7 and L8 will also have an on-board smart refrigerator, which will be standard on the Pro and Max models.

All 24 L series smart space chips will be upgraded to Qualcomm 8295;

All 24 Lili L9 models will be equipped with fourth-generation OLED screens.

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Li MEGA adopts a “high-speed rail style” appearance design, which is highly recognizable. Officials say the drag coefficient of this large MPV is 0.215 Cd, which has reached the level of some electric cars. In terms of size, the length, width and height of the Li MEGA are 5350/1965/1850mm respectively, and the wheelbase is 3300mm. Not long ago, the official also announced the official images of new gray and white colors.

In terms of interior, the design of the car is basically the same as that of the L series, but there are also adjustments. For example, the central control adopts a double-layer design and the shape of the air outlet is changed. The car will be equipped with dual ventilated 50W wireless charging panels as standard, and has the latest screen and car system.

The second row of the Li MEGA has independent seats with leg rests and upturned armrests. The seat adjustment buttons are located on the inside of the seat armrests. They support multiple adjustments and heating and ventilation functions, and provide zero-gravity mode and fully lie-flat mode. Wait, the upturned armrest integrates a 50W wireless charging panel. In addition, the rear air conditioning controls located on the refrigerator have been replaced with touch controls. ​

According to previous information, the longitudinal length of the luggage compartment of the car is 680mm. The third row of seats can not only fold the backrest forward to expand the space, but can also be completely folded forward to form an even more exaggerated storage space. After the three rows of seats are folded and flipped, the depth of the luggage compartment reaches 1066mm.

The new car will be built on an 800V platform, with a motor with a peak power of 400kW, a peak torque of 542 N·m, and an acceleration of 0-100km/h in only 5.5 seconds. Li MEGA is equipped with CATL’s 5C Kirin battery, which has an energy density of 170Wh/kg and is capable of charging for 500km in 12 minutes, with a comprehensive cruising range of 700km+.

“New Li L7”

“New Li L8”

“New Li L9”

The 2024 Li L series will be upgraded for many configurations. According to currently exposed news, it involves new styles of wheels, car engine chip upgrades, seat massage upgrades, the addition of refrigerators to some models, and large-capacity batteries for Max models, etc. , it is said that the overall price will be more cost-effective, let us wait for the announcement of the press conference.

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On December 1, Li Auto announced delivery data for November 2023. In November 2023, Li Auto delivered 41,030 new cars, a year-on-year increase of 172.9%. As of November 30, 2023, Li Auto has delivered a total of 325,677 vehicles throughout the year, reaching the 2023 sales target of 300,000 vehicles ahead of schedule.

Li Xiang, Chairman and CEO of Li Auto, said, “With the three Li Auto L-series models, Li Auto has delivered more than 40,000 vehicles for two consecutive months, ranking first among China’s emerging automakers and China’s top luxury brand. The absolute king of SUVs with sales of more than 300,000 yuan. The cumulative delivery volume of Li L9, Li L8 and Li L7 models has exceeded 100,000 units, maintaining sales leadership in their respective market segments. In November, Li Auto achieved its full-year target ahead of schedule , as market demand increases, we will continue to challenge the target of delivering 50,000 vehicles in December, and we are fully prepared for capacity building including sales, supply, manufacturing, and delivery.”

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According to reports, people familiar with the matter said that before Li’s autumn strategic meeting this year, capital parties from the Middle East and Europe had approached Li Auto. After evaluation, Li Auto believes that compared to Europe, the political and consumer environment in the Middle East market is more suitable as the first stop for going overseas.

In terms of environment, Middle Eastern countries generally welcome Chinese electric vehicle manufacturers to invest and start businesses there, and the European Union has previously announced the launch of a countervailing investigation into pure electric vehicles produced in China. At the same time, most countries in the Middle East encourage “more children, more children, more happiness”, which is a positive factor for Li Auto, which focuses on the concept of large space and family cars.

According to data from the International Monetary Organization (IMF), the per capita GDP of the UAE will reach US$50,600 in 2022 (Note: currently about 361,000 RMB), and the per capita GDP of Saudi Arabia will reach US$32,600 (currently about 233,000 RMB). According to the report, Li’s models have “higher selling prices” that match the economic development level of Middle Eastern countries.

According to previous reports, Li Xiang, CEO of Li Auto, issued a document in July this year stating that Li Auto will not enter overseas markets before 2025 and will concentrate all resources on achieving the 2025 goal. It now appears that this goal is expected to be advanced by one year.

36 Krypton revealed earlier this month that Li Auto’s sales are forecast to exceed 800,000 vehicles in 2024. Based on this year’s expected sales of 380,000 vehicles, Li Auto’s sales growth next year will exceed 100%.

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It is noticed that officials said that after turning on the air-conditioning energy-saving mode of the Li L9, the CLTC pure electric cruising range can be increased by up to 50% during winter urban commuting (outdoor temperature < 0℃).

The new winter pure electric battery life strategy of Li L series models effectively improves the discharge performance and power of the power battery when the outdoor temperature is ≤20°C. On the premise of ensuring power, the timing of intervention of the range extender is delayed, allowing users to obtain longer pure electric driving range.

Li L series models have a new air-conditioning energy-saving mode. In this mode, the vehicle will reduce the power of the air-conditioning and automatically adjust the seat heating and steering wheel heating. While maintaining the temperature comfort in the car, it can improve air-conditioning energy consumption in winter, reduce energy losses, and increase The vehicle has a pure electric cruising range.

As for how much the pure electric cruising range can be increased at most, Li Auto stated that the pure electric cruising range is related to the user’s driving conditions, outdoor temperature, battery temperature and other factors. It has been verified in the forced pure electric mode of the actual vehicle. Taking the Li L9 as an example, when the air conditioning energy saving mode is turned on below 0℃ outdoors, the pure electric cruising range of CLTC for urban commuting can be increased by up to 50% compared to before the update.

After turning on the air conditioning energy saving mode in winter, the output power of the air conditioner is reduced, and the heating/cooling speed in the car decreases. The vehicle will automatically adjust seat heating and steering wheel heating to ensure occupant comfort while achieving energy saving and consumption reduction.

Regarding the issue of power discounts, Li Auto responded: When the outdoor temperature is ≤20°C, after the vehicle turns on pure electric mode, the range extender startup time is delayed compared to before the update, and the battery can use a lower SOC (stated charge) to support pure electric driving. The power performance will decrease accordingly under working conditions with low battery power, but it can fully meet the needs of basic working conditions such as urban acceleration and climbing, high speed and so on.

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With the launch of the Li L9 Pro, the Li L9 will be available in both Pro and Max versions for customers, with the exterior, interior, power and chassis remaining the same, with the only difference being in the driver-assistance features. RISO L9 Pro comes standard with Horizon Journey 5 chip and RISO Intelligent Driving AD Pro system, which can achieve assisted driving functions on the highway; while RISO L9 Max comes standard with LIDAR and RISO Intelligent Driving AD Max system, which can achieve assisted driving functions in all scenarios. The official guide price of RISO L9 Max is RMB 459,800.

As a luxury intelligent electric SUV, the Li L9 Pro is richly equipped. The car is equipped with three 15.7-inch 3K ⻋-grade OLED screens, which are located in the centre console, the passenger seat and the centre of the rear row, and can realise screen linkage and gesture control functions. In addition, RISO Magic Carpet Air Suspension, Smart Space SSMax+, Dubbed Panorama Sound and 7.3.4 audio layout, as well as 4D vibration unit for the second row of seats, cross-section massage for the second row of seats, first-class seats for the right side of the second row of seats, dual-use refrigerator with freezer/warmer, and ambience system are all standard features on the RISO L9 Pro. The RISO L9 Pro is equipped with a number of features as standard.

In terms of power, the RISO L9 Pro adopts a range extender powertrain consisting of a 1.5T four-cylinder range extender and dual electric motors at the front and rear. The range extender is developed by RISO and has a thermal efficiency of 40.5%. The dual motors have a maximum power of 330 kW and a maximum torque of 620 Nm, with a 0-100 km/h acceleration time of 5.3 seconds. As for the battery, RISO L9 Pro is equipped with a 44.5 kWh Li-ion ternary battery pack, with a combined electric range of 215km under CLTC and 180km under WLTC, giving it a combined range of 1,315km.

In terms of chassis, RISO L9 Pro adopts a front double-wishbone + rear five-link suspension structure and is equipped with a fully self-developed chassis control system, standard air springs and CDC continuously adjustable dampers.

In July, Li Auto delivered 34,134 new vehicles, a year-on-year increase of 227.5%, of which the delivery of Ideal L7 has exceeded 50,000 units, and the delivery of Ideal L8 and Ideal L9 has increased from 12,000 units in March to 20,000 units in July. At present, Li Auto has 337 retail centres and 323 after-sales service centres nationwide, covering 128 cities and 222 cities.

An official picture to know:

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In the second quarter of this year, the cumulative delivery of Li Auto reached 86,533 units, a year-on-year increase of 201.6%. The delivery volume of Li Auto in the first half of 2023 has exceeded the delivery volume for the whole year of 2022.

Li Xiang, chairman and CEO of Li Auto, said: "Thanks to the comprehensive improvement of organizational processes and operating capabilities, the monthly delivery volume of Li Auto exceeded 30,000 for the first time, becoming the fifth company after Mercedes-Benz, BMW, Audi and Tesla. It is also the only Chinese luxury brand whose monthly delivery exceeds 30,000 vehicles."

Li Xiang also said: “In the third quarter, the goal of LI L8 and Li L9 is to deliver more than 10,000 vehicles per month. Li L7 challenges the monthly delivery target of 15,000 vehicles and challenges the monthly delivery of 40,000 vehicles in the fourth quarter of this year. At the same time , through the first application of AI large-scale model technology, we started the first urban NOA test drive in China that does not rely on high-precision maps in June, and delivered the commuting NOA function to users in the second half of the year. In addition, the first 5C pure electric super flagship model, the Li MEGA will be released in the fourth quarter, and we are confident that this car will become the new explosive product with sales of more than 500,000 CNY.”

It is learned from the official announcement that as of June 30, 2023, Li Auto has 331 retail centers across the country, covering 127 cities; 323 after-sales repair centers and authorized body spray centers, covering 223 cities.

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This batch of wallpapers released by Li Auto is based on the hand-drawn outlines of all models of the Li brand since its launch and is accompanied by handwritten car names.

It is noticed that the Li ONE, which is the “pioneering work” of the existing brand, also has the Li L7, L8, L9, which are currently the “sales responsibility” of the Li brand, and the avatar of the Li car’s built-in voice assistant “Li classmate”. There is also the upcoming new pure electric MPV model Li MEGA.

However, Li Auto has always been secretive about the details of the new Li MEGA car, and the true appearance of the new car has never been exposed so far. The new wallpaper released by the Li car this time basically “leaked” the side profile of the Li MEGA to some extent.

The new car has a very exaggerated front windshield shape, and the overall body is streamlined, resembling a “bullet”. At the Li family technology day conference held on June 17, the name of the new Li pure electric MPV was determined to be “MEGA”. It will use an 800V high-voltage platform and be equipped with a 5C Kirin battery. It will be released in the fourth quarter of this year.

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List of new products:

The key protection buckle is priced at 159 CNY, dedicated to the Li L series, and the off-white, brown and short strap models are expected to be launched in June.

 The car fragrance replacement core is sold at 98 CNY, which is dedicated to the Li L9 and needs to be used with the original fragrance bottle.

 The air conditioner filter element sells for 238 CNY, which is dedicated to the Li L series special car.

 The front windshield boneless wiper is sold at 193 CNY, which is dedicated to the Li L series special car.

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