TCL CSOT officially announced that the developed outdoor high-brightness LCD product (module 4000nit) is optimized and innovative compared with the existing LCD TV (module 500~700nit). Exposure to sunlight while supporting 24-hour non-stop operation. 55UHD high brightness 4000nit is TCL CSOT’s first full outdoor high brightness product.

TCL CSOT adopts TSS pixel design to achieve high penetration specifications (55UHD Tr%=6.0%), supports 4000nit ultra-high brightness, and can present better display effects under strong outdoor light; uses high-stability devices to reduce the probability of electronic transitions, which is conducive to improving Strong light stability, while improving the leakage of devices in strong light & high-temperature environments, even when encountering strong light and other harsh conditions, the display can also operate optimally.

In addition to high-stable devices, TCL CSOT also uses high-stable GOA circuits to eliminate the risk of product leakage through a new inverter design; at the same time, it optimizes the TFT size design to improve the circuit stability of products in high-temperature environments and ensures long-term stability of the display screen Excellent performance, service life up to 45000Hrs, support 724 hours3 years use in all outdoor scenes.

TCL CSOT wide-temperature LCD supports -40~105°C, wide-temperature POL can withstand a temperature of 85°C / 500h, and wide-temperature Tcon supports an operating temperature of -30°C-80°C.

Based on this outdoor high-brightness LCD technology, TCL CSOT has developed two products, 55FHD & 55UHD, with a brightness of 4000nits, which will be unveiled as the main exhibits at the 2023 SID exhibition.

Outdoor high-brightness technology is a display technology applied to outdoor harsh temperature environments and sunlight exposure and is mainly used in application scenarios such as all-outdoor commercial, public transportation, and signage.

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BOE points out that, in terms of market share, the concentration of market share of LCD IT products is high, and the company has achieved a leading position in LCD IT field with good product and technology strength. In terms of downstream customer demand, the downstream brands of LCD IT products are relatively concentrated and relatively clear in terms of product positioning, especially as the penetration rate of high-end IT display products such as gaming gradually increases, the company’s high refresh rate, ultra-high definition, ultra-wide, curved products, etc., can present the ultimate gorgeous picture to meet the diversified needs of customers.

The 8.X generation line has flexible product structure adjustment capability and efficiency advantage, which can cover the full-size segment from MBL to TV, and mainly corresponds to IT-type products. BOE said that different 8.X generation lines have different focus according to their technology and production line characteristics, and continue to optimize the product structure within the group to improve the profitability of products.

BOE said that in the face of market competition, the company will give full play to its first-mover advantage to build technological barriers; rely on good customer relationships and strengthen its in-depth cooperation with strategic customers; with the advantage of rich product portfolio of production lines, facing the changing market environment, flexible deployment of production capacity to give full play to competitive advantages.

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Sharp previously held a 20% stake in SDP, which produces large display panels for TVs in Sakai City near Osaka. The company acquired the remaining shares from a Samoan investment company in an 11.45-to-1 stock transaction (share swap).

SDP is a manufacturer of large liquid crystal panels used in televisions. Sharp hopes to boost sales in the North American market by buying back SDP, which was transferred during the business crisis.

Sharp took over Sakai Display, a key LCD factory, for nearly $300 million

SDP was once a consolidated subsidiary of Sharp, but was later operated jointly with Taiwan’s Hon Hai Precision Industry Co. and became an equity method company.

At the management briefing after the shareholders’ meeting in June, Sharp’s chief executive officer (CEO) Bo-Hsun Wu said on the role of playing SDP, part of which will be shifted to automotive and computer-oriented products to gain new areas and customers, thus stabilizing performance.

Sharp said the offering diluted Hon Hai Precision’s stake in Sharp to 49.5 percent from 52.6 percent, the first time the company has fallen below the 50 percent mark since it acquired the Japanese electronics maker in 2016.

Whether Hon Hai Precision will continue to be considered Sharp’s parent company will be decided later based on factors such as board composition, Sharp said.

The Sakai plant is said to have started operations in 2009. An asset management company owned by Hon Hai founder Kuo later acquired a majority stake in SDP as Sharp was mired in a financial crisis, and sold those stakes in 2019. Sharp saw the acquisition as an opportunity to start increasing its small- and medium-sized panel production to improve profitability.

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