According to reports, HTC launched the U23 pro phone in May 2023. This phone is equipped with a 6.7-inch screen on the front, a refresh rate of 120Hz, a 32-megapixel front camera, and a Qualcomm Snapdragon 7 Gen 1 processor.

Phone hardware as follows:

Screen: 6.7-inch 120Hz 1080×2400 resolution OLED screen

Processor: Qualcomm Snapdragon 7 Gen 1

RAM: 8GB

Storage space: 256 GB

Rear camera: 108 MP main camera + 8MP ultra-wide angle + 2MP depth of field + 5MP macro

Front camera: 32 MP

Battery: 4600 mAh, supports 30W fast charging, 15W wireless charging, reverse charging

Others: Support IP67 waterproof and dustproof, Wi-Fi 6, 3.5mm headphone jack, support expansion SD card

HTC’s VIVE Flow VR glasses were released in 2021. The glasses use a foldable design, provide 3.2K resolution, 100-degree field of view and 75Hz refresh rate, and built-in speakers support 3D spatial audio.

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According to Taiwan media “Mobile King”, HTC plans to continue to launch 1-2 phones next year, which will still use Qualcomm Snapdragon 7 series processors and will not switch to Qualcomm Snapdragon 8 series processors.

HTC Senior Vice President of Global Business Huang Zhaoying said that although the current phone market is called the “Red Ocean”, for HTC, the most important core of phones is “communication”. Maybe the design of phones will change in the future, but “communication” The need will not disappear. Therefore, HTC will continue to launch phone products, and it is expected to launch 1-2 models in 2024.

As for the positioning of HTC’s new phones in the future, Huang Zhaoying mentioned that in the past two years, HTC has chosen to use the Qualcomm Snapdragon 7 series SoC that is “more in line with consumer needs” as its product strategy. Therefore, “the relevant policy will be continued in the future.” However, regarding the next generation Regarding the product specifications and launch time of the phone, Huang Zhaoying claimed that HTC will “announce it separately.”

It is found that Huang Zhaoying also claimed that the sales performance of the HTC U23 series was better than that of the previous generation HTC Desire 22 Pro, with sales “at least increasing by about 30% or more”, “HTC U23 has only been sold for half a year, and the product life cycle has not yet ended.” .

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Analysis company CCS Insight had previously predicted that due to reduced revenue and fierce competition, HTC is expected to withdraw from the VR industry by 2026 and sell its intellectual property rights to other large companies. HTC responded by stating that it “strictly denies these market rumours and predictions” and stated that HTC will continue to work with partners to promote the evolution and perfection of the XR, AI, Blockchain and VIVERSE ecosystem.

As early as around 2016, HTC began to deploy VR and founded the virtual reality brand VIVE. Later, it became the third largest VR equipment manufacturer in the world after Sony and Meta. However, HTC’s VR business has developed slowly in recent years.

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Once there, Danish astronaut Andreas Morgensen will test the viability of VIVE Focus 3 for relieving mental stress. These mental stresses come from the “lack of privacy, high frequency and variable workload, and separation from loved ones” inherent to working in space.

HTC has partnered with XRHealth, a virtual reality therapy company, and aerospace research and development company Nord-Space ApS to develop a “virtual assisted mental balance program” to try to meet the unique needs of astronauts.

It is learned that HTC launched VIVE Focus 3 in July 2021. The official website price is 10,688 yuan. It is positioned relatively high-end and is mainly aimed at enterprise users.

In September 2022, HTC announced the launch of the VIVE Focus 3 “Eye Tracking Suite” and “Expression Detection Suite”, which will greatly enhance the realism of human-computer interaction in the virtual world.

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The news quickly aroused widespread attention and discussion. HTC may no longer be the smartphone overlord of the past, but it is at least the pioneer of VR headsets. At one time, it could even be said to be the leader of the VR market.

Of course, HTC soon issued a stern statement denying rumors of withdrawing from the VR market in 2026. In the statement, HTC also said that VR virtual reality, AR augmented reality and AI artificial intelligence technology will be the three pillars of future technology. “These technologies will not only combine with human nature, but also release human beings’ infinite imagination, thus completely changing our world.” world.”

In short: the market potential is so huge that HTC will never give up.

However, CCS Insight’s predictions may not be reliable, and HTC’s solemn statement is not very convincing.

Some people may still remember that at the end of 2016, it was reported that HTC was about to sell its smartphone business. The official “stern statement denied” the same. However, in September 2017, HTC still officially announced that about 2,000 members would participate in the production of Pixel mobile phones. And the licensed patents were sold to Google – which basically hollowed out HTC’s mobile phone department.

Will history repeat itself?
The old and new forces are reshuffled, and HTC is gradually on the edge

Rumors that HTC will withdraw from the VR market can trigger discussions. The reality is that HTC’s VR business has developed slowly in recent years, and many people have not even heard about HTC Vive for several years. It was not until the CES show earlier this year that HTC launched its first wireless all-in-one head display: HTC Vive XR Elite.

Vive XR Elite, photo/HTC

But in the past two or three years, the AR/VR market has undergone a lot of changes

Meta’s bet on wireless all-in-one VR headsets has finally come to fruition. Quest 2 has detonated the VR headset market globally, achieving sales of tens of millions of VR headsets for the first time. It is also of great significance to Meta. . According to official disclosures, of the nearly 20 million units sold in the Quest series, Quest 2 has sold more than 18 million units.

At the end of last year, AR glasses brand Xreal (formerly Nreal) announced that the 100,000th unit of AR glasses had rolled off the production line, achieving the world’s first mass production of consumer-grade AR hardware exceeding 100,000 units.

Not to mention that the release of Apple’s Vision Pro this year has attracted the attention of all companies and practitioners, including Vision Pro’s potential competitors. As Xu Chi, founder and CEO of XREAL, said: “For the domestic VR/AR industry, This year is an exciting year. The emergence of Apple’s MR headset has allowed the entire industry to see the future development direction.”

Perhaps as HTC said, the three major technologies of VR, AR and AI will become the pillars of future technology, but the question is, can HTC occupy a place in this new wave of computing? This is the core.

You must know that a few years ago, HTC was still a pioneer and leader in the VR market, not only in terms of products and market share, but also launched a large number of ecological cultivation programs from a high position to support start-up companies in various VR industry chains.

However, many things have finally changed.
From smartphones to VR, HTC wants to seize the new wave of computing

2015 is a critical year for HTC

This year, HTC founder and chairman Wang Xuehong stepped onto the stage as concurrently CEO and took the helm of HTC. Former CEO Zhou Yongming switched to a research and development position. At the same time, HTC also began to officially bet on VR, and jointly released the first-generation VR headset-HTC Vive with Valve (the parent company of Steam).

In April of the following year, HTC held the VR China Strategy and Ecosystem Conference in Beijing. According to the memories of participants, the conference hall was packed with people at that time, and many people had to stand to listen to the entire meeting. Not only that, HTC has also launched a support project for global VR entrepreneurial teams, the Vive X Accelerator Program.

In the past, as a pure hardware manufacturer, HTC had basically no experience in ecological development. However, the Vive X accelerator program has launched three phases, investing in more than 90 start-up teams in Beijing, Shenzhen, Taipei, and Los Angeles.

In addition, HTC has reached an in-depth cooperation with iQiyi to promote the implementation of iQiyi’s 4K ultra-high-definition VR videos on the Vive platform; it has also reached an exclusive cooperation with Warner Bros. to produce related VR content for the hit movie “Ready Player One”; and NetEase Games has reached a cooperation to launch the VR game “Dragon Caller of Dawn”.

Behind HTC’s all-out bet on VR, it is not only its own determination, but also catching up with a good time, because in the second year, Samsung, Google, Xiaomi, Huawei, Pico… Domestic and foreign technology giants and startups have launched Entering this blue ocean, mergers and acquisitions and investments in the field of VR are happening one after another, and a wave of VR fever is sweeping the world.

Xiaomi press conference, photo / Xiaomi

At that time, everyone from the media, investors to manufacturers were talking about the “first year of VR.” HTC China general manager Wang Congqing even optimistically predicted that VR device sales would surpass mobile phones in four years, with a future market value of more than $110 billion.

We all know the rest of the story. The VR industry soon experienced a new round of cold wave. The generally high cost and selling price of VR equipment, the immaturity of VR-related technologies, and the continued expansion of smartphones have all made VR manufacturers Faced with the dilemma of not being able to sell products.

Even though HTC Vive occupied the first place in JD.com’s VR sales during the 2017 Double 11 Shopping Festival, according to industry research company TrendForce’s calculations, total HTC Vive shipments in 2017 only reached 500,000 units. scale. In 2018, this number continued to decline to 230,000 units.

Will HTC Vive still be around in 3 years?

To answer this question, we must first go back to the premise of CCS Insight’s prediction that HTC will withdraw from the VR market – market uncertainty. There are two meanings here. One is whether the VR market will experience a downturn after the MR craze triggered by Apple’s Vision Pro; the other is whether HTC Vive will be further marginalized in the next three years.

The actual situation may be very pessimistic

In terms of products, the HTC Vive product line is basically positioned as high-end. The first-generation Vive is priced at US$800 and the latest Vive XR Elite is priced at US$1,099, which is between the Quest series and Vision Pro. , similar to the previous Quest Pro.

Vive XR Elite, photo/HTC

However, at this price point, if head display manufacturers want to persuade consumers to buy, they need to provide a strong driving force. The problem is that the failure of Quest Pro comes first. HTC has difficult to say advantages in hardware configuration, chips, algorithms, and funds. How to subvert the existing market perception?

Of course, Apple Vision Pro’s price of $3,400 also needs stronger reasons to convince consumers, but at least Apple has provided disruptive displays, interactions and ideas through the integration of self-developed chips and software and hardware. “Spatial Video “Immersive ultra-clear viewing” and Apple’s appeal to developers at least have a certain degree of confidence.

Moreover, HTC has missed the early dividends of wireless all-in-one VR headsets. A wider range of new generation consumer VR headset users trust Quets, PS VR and Pico. HTC Vive’s market appeal has long been sluggish.

Frankly speaking, under such a background, it is difficult to be optimistic about whether HTC can still make a comeback.

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It is noted that CCS Insight chief analyst Ben Wood said that HTC is one of the pioneers in the VR field and has done a lot of work in this area, but the competition is a bit hard, and Meta’s Quest has been priced very aggressively. strategy, barely above cost, to drive market adoption. He said HTC may have a slight boost from Apple’s entry into the space, as Apple revives interest in the product category. But in the end, he believed it would be difficult for HTC to gain a foothold and predicted it would exit the market by 2026 and sell its intellectual property to other large companies.

In response to this, HTC responded, saying that it “strictly denies these market rumors and predictions” and stated that VR, AR and AI technologies will integrate with human nature, release human imagination and change the world; smartphones will be the key to 5G The first step is that VR, AR and AI will become killer applications. “No other company is more capable than HTC of realizing this vision.”

HTC pointed out that every industry needs time to develop and open up the ecosystem. As the world is investing key resources to promote the development of the next Internet generation, HTC is also working side by side with its partners to continue to promote the XR, AI, Blockchain and VIVERSE ecosystem. evolution and perfection.

HTC emphasized that it will continue to make correct decisions on overall operations to promote the future development of HTC. It believes that the current and future business strategies are correct and will continue to strengthen the brand spirit of HTC and VIVE.

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HTC is a pioneer in the Android mobile phone market, launching classic models such as HTC Hero, HTC Legend, HTC Desire, and HTC One in the early days. But in 2017, HTC gradually withdrew from the smartphone market and sold its mobile phone business to Google.

After exiting the mobile phone business, HTC has largely bet its future on VR headsets and the Metaverse. In January this year, HTC launched the Vive XR Elite headset, a lightweight XR all-in-one machine focused on gaming, fitness and productivity, priced at US$1,099.

CCS Insight believes that HTC may eventually withdraw from the VR field due to reduced revenue and intensified competition from Meta, Sony and Apple.

Ben Wood, chief analyst at CCS Insight, said that HTC is one of the pioneers in the field of VR. The company has done a lot of work in related fields, but HTC still lacks bargaining power compared to companies such as Meta. Meta is now ready to take “very aggressive measures”. “Pricing”, selling the Quest headset at a price that is only slightly above cost.

▲ Picture source: foreign media CNBC

It is found that Ben Wood also believes that as Apple enters the relevant market with the Vision Pro headset, people may rekindle interest in the field of virtual reality, which will also help HTC’s sales increase slightly, but in the end, HTC may be “difficult to maintain”.

▲ Picture source: foreign media CNBC

Ben Wood predicts that HTC will exit the VR field by 2026 and “sell the results of its previous exploration to other players in the field.”

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In terms of design, Wildfire E Star uses a water drop screen with wider borders. The back of the phone has the HTC logo and a camera module with an LED flash located in the upper left corner.

The screen of the HTC Wildfire E Star is a 6.5-inch LCD display with a resolution of 720 x 1600 pixels. The phone is equipped with UNISOC SC9832E chip, with only 2 GB of running memory and 16 GB of storage space. If you need more storage, it can be expanded via the microSD card slot on the phone.

The HTC Wildfire E Star offers features like face unlock and a side fingerprint sensor, and comes pre-installed with the Android 12 Go Edition operating system. The battery capacity is 3000mAh, supports 5W charging speed, and charges through the USB-C interface.

The Wildfire E Star has an 8-megapixel camera while it has a 5-megapixel selfie camera on the front. In terms of connectivity, the Wildfire E Star offers features like dual SIM, 4G VoLTE, Wi-Fi, Bluetooth 4.2, GPS, and a 3.5mm headphone jack. The size of the new machine is 164.8 x 76.5 x 9.2mm, and the weight is 200 grams.

Currently only know that HTC Wildfire E Star will be on sale in Africa, the price of this phone has not yet been announced.

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The phone is now officially on sale, the official website provides “water blue” and “Roland purple” two colors to choose from, but the storage configuration is only 8 + 128GB, priced at 14,990 new Taiwan dollars (currently about RMB 3,433), interested users can buy on behalf of the U23 Pro. The HTC U23 is now available in two colors: 8+128GB and 8+128 GB.

▲ Source: HTC’s official website

HTC’s official website

Regarding software, the HTC U23 phone also features HTC’s own VIVERSE platform like the U23 Pro, which allows users to manage their VIVERSE personas and purchase and share their own NFT digital collections. NFT digital collections.

▲ Picture source HTC official website

HTC’s U23 Pro hardware parameter information is as follows:

• 6.7-inch 120Hz OLED screen with FHD+ resolution (1080×2400)
• Rear camera: 64 million main cameras + 8 million ultra-wide angles + 2 million depth of field, a total of three cameras, does not support optical stabilization (U23 Pro 108 million main cameras + 8 million ultra-wide angle + 2 million depth of field + 5 million macros, a total of four cameras, support optical stabilization)
• Front camera: 32 million front cameras (perforated)
• Processor: Qualcomm Snapdragon 7 Gen 1
• RAM: 8 GB
• Storage: 128 GB
• Battery capacity: 4600 mAh, supports 30W fast charging, 15W wireless charging, reverse charging
• Supports IP67 water and dust resistance, Wi-Fi 6, 3.5mm headphone jack, support for SD card expansion

▲ Image source HTC official website

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▲ Picture source HTC official website

It is reported that the HTC U23 mobile phone with “watery blue” and “Roland purple” two colours, while the U23 Pro for “coffee black”, “Mu snow white” colour, and the U23 Pro for “coffee black”, “Mu snow white” colour. The U23 Pro is available in “Coffee Black” and “Snow White” colours, and in addition to the colour scheme, the overall ID design of the standard U23 and the U23 Pro is roughly the same.

▲ Photo courtesy of HTC’s official website

▲ Photo courtesy of HTC’s official website

The HTC U23 phone also integrates HTC’s own VIVERSE platform, which allows users to manage their VIVERSE personas and buy and share NFT digital collections, as does the U23 Pro. NFT digital collections.

▲ image source HTC official website

HTC’s U23 Pro hardware parameters information is summarised as follows:

• 6.7-inch 120Hz OLED screen with FHD+ (1080×2400) resolution.
• Rear camera: 64 million main cameras + 8 million ultra-wide angles + 2 million depth of field, a total of three cameras, does not support optical stabilisation (U23 Pro 108 million main cameras + 8 million ultra-wide angle + 2 million depth of field + 5 million macros, a total of four cameras, support optical stabilisation)
• Front camera: 32 million front cameras (perforated)
• Processor: Qualcomm Snapdragon 7 Gen 1
• RAM: 8 GB
• Storage: 128 GB
• Battery capacity: 4600 mAh, supports 30W fast charging, 15W wireless charging, reverse charging
• Supports IP67 water and dust resistance, Wi-Fi 6, 3.5mm headphone jack, support for expandable SD cards

▲ Image source HTC official website

There is no official information on the price of the phone, considering that the HTC U23 Pro is priced at NT$16,990 (about RMB 3870.06), the price of the HTC U23 Standard Edition should be even lower.

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