The analysis company CCS Insight previously predicted that due to reduced revenue and fierce competition, HTC is expected to withdraw from the VR industry by 2026 and sell its intellectual property rights to other large companies.
It is noted that CCS Insight chief analyst Ben Wood said that HTC is one of the pioneers in the VR field and has done a lot of work in this area, but the competition is a bit hard, and Meta’s Quest has been priced very aggressively. strategy, barely above cost, to drive market adoption. He said HTC may have a slight boost from Apple’s entry into the space, as Apple revives interest in the product category. But in the end, he believed it would be difficult for HTC to gain a foothold and predicted it would exit the market by 2026 and sell its intellectual property to other large companies.
In response to this, HTC responded, saying that it “strictly denies these market rumors and predictions” and stated that VR, AR and AI technologies will integrate with human nature, release human imagination and change the world; smartphones will be the key to 5G The first step is that VR, AR and AI will become killer applications. “No other company is more capable than HTC of realizing this vision.”
HTC pointed out that every industry needs time to develop and open up the ecosystem. As the world is investing key resources to promote the development of the next Internet generation, HTC is also working side by side with its partners to continue to promote the XR, AI, Blockchain and VIVERSE ecosystem. evolution and perfection.
HTC emphasized that it will continue to make correct decisions on overall operations to promote the future development of HTC. It believes that the current and future business strategies are correct and will continue to strengthen the brand spirit of HTC and VIVE.
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