All leading tablet vendors posted lower results compared to last year, but most outperformed the overall market.

The main contents of the report include:

 Apple's global iPad shipments (wholesale) fell 13% year-on-year to 13 million, with a market share of 39%; in the same period last year, Apple was busy fulfilling a surge in orders due to severe supply disruptions, which led to relatively low performance this year.

 Global shipments of Android tablets fell 16% year-on-year to 16 million, with market share falling to 48%; most Android vendors performed relatively well, but at the expense of a shrinking white-box market.

 Windows tablet shipments fell 28% year-on-year to 2.7 million units, with a market share of 8%; some top manufacturers' detachable devices are exiting Windows in 2023, and Microsoft's terminal division is experiencing turmoil.

 Samsung led the Android tablet market with 6 million units shipped, down 16% year-on-year, and its market share edged down to 18%; this was within our expectations, and the company's revenue was boosted by good demand for its new Galaxy Tab S9 Boosted.

 Amazon Fire tablet shipments were 3 million, down 19% from the same period last year, and market share fell to 9%; Prime Day brought continuous growth in shipments, and the new Fire Max 11 brought a boost to the company Considerable demand for new, more expensive tablets.

 Lenovo's tablet shipments fell only 4% year-on-year to 2.6 million, with market share rising to 8%; Lenovo performed better than expected in all regions around the world.

 Huawei ranked among the top five with 1.4 million tablet shipments, down only 4% year-on-year and a market share of 4%; the company has recovered in the domestic market and is building an end-user base based on Hongmeng OS.

Note: This report includes quarterly global tablet computer shipments (by operating system and top five manufacturers). Operating systems covered include iOS/iPad, Android, Windows, and others (including Chrome and HarmonyOS).

THIS IS A SPONSOR PROMOTION: >>>>>>>>>>>>>

Geekwills is an online shop that connects consumers with millions of products and brands around the world with the mission to empower them to live their best lives. Geekwills is committed to offering the most affordable quality products to enable consumers and sellers to fulfill their dreams in an inclusive environment.

The post TechInsights: Global Tablet Shipments To Fall By 14% In Q3 2023 appeared first on TechGoing.

 Global tablet shipments reached 33 million units in the third quarter of 2023, down 7% year-on-year but up 8% quarter-on-quarter, reflecting signs of recovery in the tablet market ahead of the important holiday season.

 New entrants are also performing strongly in this field. For example, Xiaomi's tablet shipments have an annual growth rate of 119.7%, and Huawei's tablet shipments have an annual growth rate of 28.2%.

Himani Mukka, research manager at Canalys, said, “As inventory levels stabilize, tablet shipments are gradually increasing month-on-month, which is a good sign for the upcoming holiday season, and continued discounts and new product launches are expected to drive the market. Return to the growth track and achieve year-on-year growth.”

 In view of the changing needs of users around productivity and content consumption, high-end devices with large screens have become a new consumer trend. Beyond this, tablet manufacturers must prioritize incorporating generative AI into their devices to maintain a competitive advantage.

 Leading players like Apple and Samsung have said they will incorporate AI experiences into their hardware portfolios. As PCs and smartphones have made significant strides in AI, manufacturers must ensure their tablets keep pace to provide a consistent user experience and maintain interoperability across device ecosystems.

Canalys said that smartphone manufacturers are flexing their muscles in the tablet market, especially Chinese manufacturers that are committed to product innovation and high cost performance:

     Apple continued to hold the No. 1 spot, shipping 12.5 million iPads in the quarter and accounting for 38% of the market.

     Samsung ranked second, shipping 6.2 million units, down 6%, while Lenovo ranked third, shipping 2.6 million units.

     Huawei and Xiaomi ranked fourth and fifth respectively, with Xiaomi entering the top five for the first time and becoming the manufacturer with the highest growth rate.

▲Image source Canalys

THIS IS A SPONSOR PROMOTION: >>>>>>>>>>>>>

Geekwills is an online shop that connects consumers with millions of products and brands around the world with the mission to empower them to live their best lives. Geekwills is committed to offering the most affordable quality products to enable consumers and sellers to fulfill their dreams in an inclusive environment.

The post Canalys: Global tablet shipments up 8% in Q3, Xiaomi, Huawei perform strongly appeared first on TechGoing.

The report shows that global tablet shipments in the first quarter of 2023 will be 31.7 million units, a year-on-year decrease of 17.7%, which is the lowest shipment since the outbreak of the epidemic in the first quarter of 2020.

Attached is relevant data as follows:

 Apple shipped 12.4 million units in the quarter, down 17% year-over-year.

 Samsung shipped 6.72 million units in the quarter, down 14.4% year-on-year.

 Amazon shipped 2.5 million units in the quarter, down 29.9% year-over-year.

 Lenovo shipped 1.89 million units in the quarter, down 37% year-over-year.

 Huawei shipped 1.61 million units in the quarter, down 4.3% year-on-year.

Himani Mukka, research manager at Canalys, said:

 After the Christmas shopping season, consumer demand for tablets can be expected, but shipments are still lower than expected.

 In addition, there is more structural adjustment as a large number of demand drivers during the pandemic have largely disappeared. As a result, tablet suppliers and retailers are prioritizing high inventory levels as they recalibrate their expectations for milder, more predictable demand.

The post Canalys reports 2023Q1 tablet shipments are down 17.7% year-on-year appeared first on TechGoing.

As always, the key drivers of the market in 2022 are Apple and Samsung. Apple remains the leader with a 49.2 percent market share in the fourth quarter and 38 percent for the full of 2022, followed by Samsung with 16.8 percent and 18.6 percent, respectively. In 2022, Apple is the only original equipment manufacturer to achieve a modest 7 percent growth in 2022, and in the fourth quarter, the company recorded an impressive 28.8 percent year-over-year growth, while Samsung’s sales grew by a modest 7.1% over the same period.

Amazon, Huawei and Lenovo all recorded negative growth in both periods, and market analysts believe that going forward, vendors should appeal to mainstream consumers for long-term gains. That’s why some new players, such as OPPO and Xiaomi, are launching a handful of mid-range tablets in 2022. This is especially true during the economic downturn when users will think twice before opting for a higher-spec tablet.

As for the Chromebook market, its performance in 2022 is bad compared to 2021, with its shipments recording a 48% decline for the whole of 2022 and a 24.3% decrease in the fourth quarter of 2022.

Unfortunately, analysts predict that any progress Chromebooks make outside of the education space will fade throughout 2023, as demand for such devices isn’t very popular outside of the education space.

The post IDC: Slight decline in tablet sales in 2022, Chromebooks fall off a cliff appeared first on TechGoing.

Among them, Samsung and Amazon ranked at the top with even lower declines. Samsung tablet Q3 shipments were better than expected at 7.2 million units, down just 4% year over year; Amazon also fared relatively well, with shipments down just 5% to 370 due to Prime Day promotions and a refreshed 7-inch product mix In addition, Apple’s shipments fell 14% to 14.9 million units, but its market share still ranked first, at 39%; Lenovo’s shipments fell 37% to 2.7 million units, with a market share of 7%;

Although Huawei’s shipments fell by 33% year-on-year, its market share remained in the top five in the tablet market, with 1.3 million units shipped in the third quarter.

The post Global tablet shipments fall 16% overall in Q3, with Apple iPad leading the way appeared first on TechGoing.