Canalys today announced the statistics of global tablet shipments in the third quarter. It is learned from the data disclosed by Canalys that global tablet shipments in the third quarter were 33 million units, year-on-year. It fell 7% and increased 8% month-on-month.
Global tablet shipments reached 33 million units in the third quarter of 2023, down 7% year-on-year but up 8% quarter-on-quarter, reflecting signs of recovery in the tablet market ahead of the important holiday season.
New entrants are also performing strongly in this field. For example, Xiaomi's tablet shipments have an annual growth rate of 119.7%, and Huawei's tablet shipments have an annual growth rate of 28.2%.Himani Mukka, research manager at Canalys, said, “As inventory levels stabilize, tablet shipments are gradually increasing month-on-month, which is a good sign for the upcoming holiday season, and continued discounts and new product launches are expected to drive the market. Return to the growth track and achieve year-on-year growth.”
In view of the changing needs of users around productivity and content consumption, high-end devices with large screens have become a new consumer trend. Beyond this, tablet manufacturers must prioritize incorporating generative AI into their devices to maintain a competitive advantage.
Leading players like Apple and Samsung have said they will incorporate AI experiences into their hardware portfolios. As PCs and smartphones have made significant strides in AI, manufacturers must ensure their tablets keep pace to provide a consistent user experience and maintain interoperability across device ecosystems.
Canalys said that smartphone manufacturers are flexing their muscles in the tablet market, especially Chinese manufacturers that are committed to product innovation and high cost performance:
Apple continued to hold the No. 1 spot, shipping 12.5 million iPads in the quarter and accounting for 38% of the market.
Samsung ranked second, shipping 6.2 million units, down 6%, while Lenovo ranked third, shipping 2.6 million units.
Huawei and Xiaomi ranked fourth and fifth respectively, with Xiaomi entering the top five for the first time and becoming the manufacturer with the highest growth rate.
▲Image source Canalys
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