However, according to foreign media The Verge, Epic Game Store general manager Steve Allison stated in Google’s antitrust lawsuit today that the Epic Game Store has not yet made a profit since its launch in 2018, and the primary goal of the current work is still “to achieve growth.” “.

According to an earlier report, Kyle Billings, director of product and content strategy at Epic Games, previously claimed that Epic has implemented a “free game plan” very successfully in the past few years. This plan has attracted “more than 9,000 players since its launch.” Thousands of new users”.

Billings made it very clear that the free-to-play program “will continue in 2023 and beyond” due to its ability to easily attract new users.

It is reported that Epic Games’ “Free Game Plan” is one of the few services that allows players to truly obtain free games unconditionally. Epic launched this plan at the end of 2018, and has since expanded it greatly. Since 2018 , hundreds of top games are given away for free, attracting and retaining tens of millions of users on the PC platform.

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On Monday the United States, Epic Games, the developer of the popular game “Fortnite”, will appear in San Francisco federal court to begin a month-long antitrust lawsuit against Google. Epic Games is expected to accuse Google of violating state and federal antitrust laws, as well as its founding principle of “don’t be evil” by asserting its monopoly over app developers in the Google Play Store on Android phones.

“Google has reduced its motto to almost an afterthought and is using its scale to dominate competitors in a range of markets it already has a monopoly on,” Epic Games wrote in its lawsuit, first filed in 2020. Innovators, customers and users do bad things.” The video game developer had tried to bypass commissions charged by the Google Play Store by having Fortnite players pay Epic Games directly for in-app items, prompting Google Banned the game from its app store.

If Epic Games prevails, Google may be forced to change its app store rules to allow other companies to offer competing app stores, making it easier for developers to avoid Google’s cut of in-app purchases. Google typically charges users a 15% app subscription fee and a 30% commission on apps downloaded from the App Store. Google has previously argued that 99% of developers qualify for in-app purchase rates of 15% or less, while large app developers like Epic Games must pay 30%.

The antitrust lawsuit highlights that the company is defending itself on multiple fronts as regulators and rivals try to reduce Google’s influence on the Internet.

Part of a broader effort by tech regulators in recent years to curb the growing power of tech giants, the lawsuits could distract Google as it tries to focus on its battle with Microsoft, OpenAI and others in the field of generative artificial intelligence. Competition in emerging fields.

“It’s hard to imagine Google emerging from next year’s challenges unscathed,” said antitrust lawyer Paul Swanson of Holland & Hart. “At some point, being embroiled in so many cases, there’s always going to be one. Bad for you.”

Even so, Epic Games faces an uphill battle. The company made similar accusations against Apple during a 2021 court hearing. However, a federal judge rejected most of Epic Games’ request.

What’s different about this trial is that Epic Games thinks it has a chance of success. First, the case will be decided by a jury rather than a judge. Epic Games will also submit what it sees as conclusive evidence that Google forces phone makers like Samsung to pre-install and promote its apps on their devices. The company will argue that Google’s project, called Project Hug, bribed some developers to keep using Google’s payment system. Epic Games is also facing a countersuit from Google, which is seeking damages.

Swanson said a jury trial could be favorable to Epic Games. “The stakes for Google are much greater because they are dealing with a group of ordinary people evaluating their actions, rather than judges who are evaluating their actions through a century of antitrust precedent,” he explained.

Over time, antitrust accusations against the Google Play Store have been reduced to a one-on-one confrontation between Google and Epic Games. Dozens of state attorneys general sued Google in 2021 on similar grounds, and the company reached preliminary settlements with those states in September. On Tuesday, Google also announced a settlement with dating app company Match Group. Match Group has also previously joined Epic Games in its lawsuit.

Wilson White, Google’s vice president of public policy, said in a press release: “Epic Games wants to get all the benefits that Android and the Google Play Store offer without having to pay. This lawsuit will upend a A business model that lowers prices and increases choice.”

In 2020, Epic Games angered Google and Apple by encouraging its customers to shun the tech giant and pay the company directly for items purchased in the hit game Fortnite. This was against both companies’ policies, so they removed Fortnite from the app stores.

Epic Games responded with a lawsuit and a public relations blitz against Apple. Fortnite is still available on Android phones because Google allows a practice called sideloading, which is downloading apps from the internet outside of a phone’s app store.

Epic Games may argue that Google is making life difficult for Android phone users and app developers in various ways. Downloading is a painstaking process that most phone users struggle with, meaning Google can maintain de facto control over the apps on their phones through App Store restrictions. Samsung also offers an app store on its Android devices.

Google CEO Sundar Pichai and Epic Games CEO Tim Sweeney are both expected to testify.

Last week, Pichai testified in the Justice Department’s antitrust lawsuit against Google. The Justice Department and attorneys general from dozens of states have accused Google of undermining competition by paying Apple, Samsung and other partners billions of dollars a year to make its search engine the default option in the companies’ web browsers.

Google argued that it got the default spot because it had a better product and its competitors didn’t invest in search capabilities.

In addition to Pichai’s appearance, the case also includes testimony from Google employees and rival executives, including Microsoft CEO Satya Nadella. The case could be decided in 2024.

A federal judge in Virginia is considering a separate Justice Department lawsuit accusing Google of illegally abusing its monopoly power over online advertising technology. A trial in the case could begin as early as next year.

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Game introductions to “The Evil Within 2″ and Tandem: Tale of Shadow” are as follows:

“Emma and Teddy: Shadow Adventures” redefines the puzzle platform game genre with its unique top-down perspective, side-scrolling gameplay and extraordinary aesthetics. Come and help Emma and Teddy Bear Fenton solve the mystery of the disappearance of the famous magician Thomas Kane.

“Emma and Teddy: Adventures in the Shadows” is inspired by the works of Tim Burton, Jules Verne and Conan Doyle. Five beautiful Victorian worlds. Players must carefully switch between Emma’s top-down perspective and Fenton’s horizontal side-scrolling perspective if they hope to escape these contrasting light-and-dark dimensions alive. As the duo navigate their way through witty obstacles and treacherous situations, they will uncover clues about Thomas’ disappearance, the strange Kane family, and their place in the universe. Can Emma and Fenton escape this haunted house full of twists and turns, or is their outcome already predestined?

In order to save his daughter, Detective Sebastian Castellano returns to the world of nightmares in The Evil Within 2. Use weapons, traps, and stealth to fight for your life against horrific odds in this survival horror sequel from Tango Gameworks.

Detective Sebastian Castellano lost everything… but a glimmer of hope to save his daughter appeared. In “The Evil Within 2”, Sebastian must once again enter the central world of nightmares. The world around you is twisting and deforming, and terrible threats are pouring out from all directions.

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It is reported that game developers using Unreal Engine will not be affected and will continue to pay licensing fees based on “Epic’s previously designed royalty model.” Users in industries such as movies and automobiles will shift to the new pricing. However, Tim Sweeney did not mention a specific price adjustment plan but said that the new licensing model of Unreal Engine will be similar to tools such as Maya and Photoshop.

Tim Sweeney also talked about Unity’s previous price adjustment strategy and the company’s recent layoffs (16% of the company’s total employees were laid off), saying that Unreal Engine’s new charging method is different from Unity’s, which is a “necessary survival move.”

▲ Picture source foreign media Engadget

Tim Sweeney said that educators and students will continue to be able to use Unreal Engine for free, while there will be a “minimum threshold” for independent filmmakers and others “who make less than a certain amount of money from commercial projects.” Can afford Unreal Engine.

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An introduction to the game “Space Burger King”:

In Godlike Burger, you will run the craziest restaurant in the galaxy! Use all kinds of evil ways to control, poison and kill your customers… and turn them into hamburger steaks! Don’t worry: As long as you act smart, the alien customers will still keep coming, because human flesh is just that delicious.

During the day, different aliens will visit your cosmic restaurant, waiting to taste delicious burgers – or they will be killed and made into mincemeat. After all, the freezer won’t fill up on its own, right? You can attack them directly with your trusty cleaver, or use various traps to take them out in more creative ways.

At night, you will have time to upgrade kitchen appliances and traps, buy supplies and prepare various exclusive secret sauces. Maybe the police are already suspicious of you? It’s better to move your flying restaurant to a different planet or pay bribes to avoid disaster. After all, when you aspire to be the most famous burger restaurant in the galaxy, you can’t have these annoying police hanging around you!

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Sergiy Galyonkin, director of release strategy at Epic Games, has announced his departure from the company. In a statement released Monday, he said it was his last day working at Epic.

It’s unclear whether his departure is directly related to Epic’s massive layoffs. Last week, the company announced plans to lay off about 830 employees, or 16% of its workforce. In announcing his departure, Galyonkin said he was “not a good fit” for the direction of Epic.

Galyonkin is the creator of Steam Spy, a website launched in 2015 that automatically collects data from Steam users’ profiles, analyzes it, and generates statistics such as game sales and average playtime per game.

According to Galyonkin’s LinkedIn profile, he joined Epic in February 2016 as head of publishing for Eastern Europe, then in August 2017 as director of release strategy.

What Galyonkin learned from Steam Spy was used to help develop Steam’s competitor, the Epic Games Store, which launched in December 2018, Galyonkin said, “It’s been eight of the most exciting years of my career, and I’m incredibly grateful to my former Epic Games colleagues for letting me help build Epic 4.0 together.”

We launched Fortnite, which went on to become one of the self-reinforcing cultural phenomena I wrote about a year ago. We proved that free-to-play games that you don't have to pay to win can become massively popular.

Now, Epic Games is transitioning from game developer, engine creator, and publisher to platform -- Epic 5.0. I'm not really comfortable with this new version of Epic, which requires a different type of person. I intend to stay in the game industry and would like to be more outspoken.

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Note: Epic CEO Tim Sweeney said in a memo to employees that the company’s expenses have exceeded the revenue generated by the “Fortnite” game. Before the decision to lay off employees, the company tried various cost-cutting efforts, but ultimately “was unable to achieve financial sustainability” and therefore had no choice but to choose layoffs.

Tim Sweeney said layoffs were the only way to stabilize the company’s finances. Employees will receive a severance package that includes six months of base salary and six months of paid health care.

As for the fight with Apple, Tim Sweeney claimed that Epic Games is taking steps to reduce legal costs but will continue the legal fight so that the Metaverse can thrive and bring opportunities to Epic and all other developers.

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Epic Games has also taken the opportunity to respond and has begun providing native Unreal Engine support for Apple’s Vision Pro, a mixed-reality headset due to ship in early 2024. Victor Lerp, XR Product Specialist at Epic Games, says the company is “exploring native Unreal Engine support for the Apple Vision Pro,” but noted that it’s “too early to share the scope or timeline of that support.”

At the Vision Pro launch event at WWDC in June, Apple highlighted native support for Unity in its upcoming XR operating system, VisionOS. Shortly afterward, Unity began offering beta versions of its VisionOS-supported engine.

The Unity Engine’s new program will require subscribers to its free development service to pay Unity $0.20 per installation after their game reaches a threshold of 200,000 downloads and $200,000 (currently around RMB 1,456,000) in revenue. Those who subscribe to Unity Pro, which costs $2,000 per year, have a different fee structure that decreases with the number of installs. This change will take effect on January 1, 2024.

The price increase for the Unity engine has caused many small and medium-sized teams to consider whether to move to the more complex Unreal Engine or another game engine.

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The developer stated that the “WitchFire” game will be launched as an early access game, priced at $39.99 (currently about RMB 293), and will be released exclusively on the PC platform for a limited time by Epic Games. The Astronauts said that it will be distributed on other platforms such as Steam in the future, and will also be available on game consoles in the future.

Regarding the early access version of “Witchfire”, the official said: “Even in the form of early access, our goal is to provide enough game content to make players satisfied and feel that they are worth their money.”

The early access version of “Witchfire” will include 2 game maps, one of which is close to the size of the complete map of the previous game “The Vanishing of Ethan Carter”. The complete FAQ page address is here, and interested users can go to read it.

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Judge Yvonne Gonzalez Rogers ruled that Apple could not prevent iOS developers from using third-party payment platforms in their apps, and denied Apple’s appeal. And Apple is now appealing again to the U.S. Supreme Court, hoping the judge will reconsider the ruling.

Apple has appealed to the U.S. Supreme Court to reopen its case with Epic Games and wants the court to hear its arguments and reconsider Judge Rogers’ ruling.

Apple wants to vacate the app distribution ruling made by Judge Rogers, arguing in appeal documents that the apps are distributed evenly through the App Store, but that the developers use third-party platforms to sell in-app content.

Reuters believes this severely impacts Apple’s profits by reducing the 30% commission draw fee.

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