It is learned from reports that Apple has found a season sponsor for the second season of “After the Whistle”, a football-themed narrative podcast that has not included any ads since its launch.

Bloomberg reports that Apple plans to sell advertising space for original podcast programs such as “The Line,” “Hooked and Run,” “Bambi” and “Run.”

The Apple Podcasts app currently makes money mainly through subscription commissions. When users purchase and subscribe to certain blog programs, Apple will take a certain percentage of the subscription fees paid. The latest advertising method will bring new profit income to Apple.

THIS IS A SPONSOR PROMOTION: >>>>>>>>>>>>>

Geekwills is an online shop that connects consumers with millions of products and brands around the world with the mission to empower them to live their best lives. Geekwills is committed to offering the most affordable quality products to enable consumers and sellers to fulfill their dreams in an inclusive environment.

The post Apple reportedly plans to insert ads into original narrative podcasts appeared first on TechGoing.

The “Now Playing” screen no longer has a white or gray background, but instead resembles Apple Music design elements with a blur effect and improved volume and playback progress controls.

Apple has also tweaked the chapter listings for podcast shows to show exactly how much time is left until the next show and the length of each episode.

Shows display images of each episode at the top of the Now Playing screen, with the podcast illustration displayed at a smaller size directly below, followed by the title.

Apple has also adjusted the Listen Now tab so that each podcast show card is the same color as the cover, and users can now filter search results by popular results, shows, episodes and channels.

The post iOS 17 podcast app update brings optimized UI and interactions, enhanced search filters appeared first on TechGoing.

Apple is launching Delegated Delivery in May 2022. People with active Apple Podcast Program memberships can now generate API keys through the Apple Podcast Connect platform. These API keys can be shared with hosting providers so they can publish podcasts on your behalf.

As detailed by Apple, there are currently four different hosting providers that support Apple Podcasts subscriptions. They are

Blubrry

Libsyn

Omny Studio

RSS.com

The company says more providers, including Acast and ART19, will support Apple Podcasts subscriptions later this year, and Apple has created a special page on its website that shows which providers support Podcasts subscriptions. Some creators were invited by their participating hosting providers to try out the new feature last month.

“The automated process makes it incredibly easy for podcasters to publish their premium shows and episodes to Apple Podcasts as part of their standard publishing process,” said Todd Cochrane, CEO of Blubrry Podcasting.

“We look forward to building on our partnership with Apple to simplify podcast publishing for Libsyn’s 75,000+ podcasters,” added John W. Gibbons, President of Libsyn.

The post Apple simplifies podcast content distribution, creators can publish subscription content directly appeared first on TechGoing.

Apple’s Online Event for Podcast Creators

Apple will hold a quick start online briefing on Apple Podcasts on Friday, December 16 from 2:00 p.m. to 3:00 p.m. The event is specifically for Chinese creators and will be held in Beijing. The event will be held exclusively for Chinese creators and will be hosted by the Apple Podcast team to introduce the key features of Apple Podcasts, how to get recommendations, the latest features, and opportunities that may be available.

Apple has previously introduced podcasts to the public by sharing tips on how to use the devices and inviting podcast creators to its Today at Apple series of classes in retail stores. Podcasts have also been introduced as a marketing tool in the Today at Apple series for small businesses.

In addition to online events for podcast creators, Apple has hosted several online events for developers in recent years to help developers better understand how to use tools to promote their work and to meet face-to-face with Apple engineers to share their questions. This online event for podcast creators is also a further expansion of Apple’s content ecosystem creation.

As a media format that has emerged in recent years, and as part of Apple’s own services, podcasting will help creators create more quality content within Apple’s ecosystem and generate further revenue. Podcasts are also easier to develop than apps and will allow more people to participate in their creation and share their ideas through Apple’s global platform.

The post Apple to hold a briefing for Chinese podcast creators to help more people generate revenue appeared first on TechGoing.