According to Bloomberg, Apple plans to insert relevant advertising links in the podcast application for narrative podcasts that have attracted high attention.
It is learned from reports that Apple has found a season sponsor for the second season of “After the Whistle”, a football-themed narrative podcast that has not included any ads since its launch.
Bloomberg reports that Apple plans to sell advertising space for original podcast programs such as “The Line,” “Hooked and Run,” “Bambi” and “Run.”
The Apple Podcasts app currently makes money mainly through subscription commissions. When users purchase and subscribe to certain blog programs, Apple will take a certain percentage of the subscription fees paid. The latest advertising method will bring new profit income to Apple.
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