Bloomberg recently launched a Tesla Model 3 owners survey, covering 5,000 verified owners, with about 70% of the respondents from the United States, the survey includes Musk, his public reputation, Tesla, brand awareness and owner satisfaction. The original article can be found here.
The survey that while some owners left Tesla because they didn’t like Musk, most of them seem to remain brand loyal. Nearly 75% of Model 3 owners who plan to buy a new car in the next two years are considering buying another Tesla, nearly 52% want a Cybertruck, and 23.6% prefer the Model Y as their next electric car.
According to the survey, the top three choices for Model 3 owners who want to change brands are the Rivian R1S, R1T, and Ford F-150 Lightning.
It’s also worth noting that 96% of owners with a positive view of Musk said they would buy a Tesla again, while 91% of those who said they wouldn’t buy a Tesla again had a negative view of Musk.
